World Ophthalmic Diagnostic Devices Market by Product Type, Market, Players and Regions-Forecast to 2026
- Report ID: 7664
- Date: Oct, 2021
- Pages: 116
- Category: Healthcare & Pharmaceuticals
Ophthalmic Diagnostic Devices market research report provides the newest industry data and industry future trends, allowing you to identify the products and end users driving Revenue growth and profitability.
The industry report lists the leading competitors and provides the insights strategic industry Analysis of the key factors influencing the market.
The report includes the forecasts, Analysis and discussion of important industry trends, market size, market share estimates and profiles of the leading industry Players.
Global Ophthalmic Diagnostic Devices Market: Product Segment Analysis
1 Optical Coherence Tomography (OCT)
2 Handhold Auto Refractometer (HAR)
Global Ophthalmic Diagnostic Devices Market: Application Segment Analysis
Global Ophthalmic Diagnostic Devices Market: Regional Segment Analysis
USA
Europe
Japan
China
India
South East Asia
The Players mentioned in our report
Essilor International
Alcon, Inc.
Heidelberg Engineering GmbH
Hai Laboratories,Inc.
Carl Zeiss AG
Johnson & Johnson Vision Care, Inc.
Hoya Corporation
Abbott Medical Optics, Inc.
CIBA Vision Corporation
Heine
Nidek Co., Ltd.
…
With no less than 15 top producers
Table of Content
Chapter 1 About the Ophthalmic Diagnostic Devices Industry
1.1 Industry Definition and Types
1.1.1 1 Optical Coherence Tomography (OCT)
1.1.2 2 Handhold Auto Refractometer (HAR)
1.2 Main Market Activities
1.3 Similar Industries
1.4 Industry at a Glance
Chapter 2 World Market Competition Landscape
2.1 Ophthalmic Diagnostic Devices Markets by Regions
2.1.1 USA
Market Revenue (M USD) and Growth Rate 2016-2026
Sales and Growth Rate 2016-2026
Major Players Revenue (M USD) in 2021
2.1.2 Europe
Market Revenue (M USD) and Growth Rate 2016-2026
Sales and Growth Rate 2016-2026
Major Players Revenue (M USD) in 2021
2.1.3 China
Market Revenue (M USD) and Growth Rate 2016-2026
Sales and Growth Rate 2016-2026
Major Players Revenue (M USD) in 2021
2.1.4 India
Market Revenue (M USD) and Growth Rate 2016-2026
Sales and Growth Rate 2016-2026
Major Players Revenue (M USD) in 2021
2.1.5 Japan
Market Revenue (M USD) and Growth Rate 2016-2026
Sales and Growth Rate 2016-2026
Major Players Revenue (M USD) in 2021
2.1.6 South East Asia
Market Revenue (M USD) and Growth Rate 2016-2026
Sales and Growth Rate 2016-2026
Major Players Revenue (M USD) in 2021
2.2 World Ophthalmic Diagnostic Devices Market by Types
1 Optical Coherence Tomography (OCT)
2 Handhold Auto Refractometer (HAR)
2.3 World Ophthalmic Diagnostic Devices Market by Applications
2.4 World Ophthalmic Diagnostic Devices Market Analysis
2.4.1 World Ophthalmic Diagnostic Devices Market Revenue and Growth Rate 2016-2021
2.4.2 World Ophthalmic Diagnostic Devices Market Consumption and Growth rate 2016-2021
2.4.3 World Ophthalmic Diagnostic Devices Market Price Analysis 2016-2021
Chapter 3 World Ophthalmic Diagnostic Devices Market share
3.1 Major Production Market share by Players
3.2 Major Revenue (M USD) Market share by Players
3.3 Major Production Market share by Regions in 2021, Through 2026
3.4 Major Revenue (M USD) Market share By Regions in 2021, Through 2026
Chapter 4 Supply Chain Analysis
4.1 Industry Supply chain Analysis
4.2 Raw material Market Analysis
4.2.1 Raw material Prices Analysis 2012-2021
4.2.2 Raw material Supply Market Analysis
4.2 Manufacturing Equipment Suppliers Analysis
4.3 Production Process Analysis
4.4 Production Cost Structure Benchmarks
4.5 End users Market Analysis
Chapter 5 Company Profiles
5.1 Essilor International
5.1.1 Company Details (Foundation Year, Employee Strength and etc)
5.1.2 Product Information (Picture, Specifications and Applications)
5.1.3 Revenue (M USD), Price and Operating Profits
5.2 Alcon, Inc.
5.2.1 Company Details (Foundation Year, Employee Strength and etc)
5.2.2 Product Information (Picture, Specifications and Applications)
5.2.3 Revenue (M USD), Price and Operating Profits
5.3 Heidelberg Engineering GmbH
5.3.1 Company Details (Foundation Year, Employee Strength and etc)
5.3.2 Product Information (Picture, Specifications and Applications)
5.3.3 Revenue (M USD), Price and Operating Profits
5.4 Hai Laboratories,Inc.
5.4.1 Company Details (Foundation Year, Employee Strength and etc)
5.4.2 Product Information (Picture, Specifications and Applications)
5.4.3 Revenue (M USD), Price and Operating Profits
5.5 Carl Zeiss AG
5.5.1 Company Details (Foundation Year, Employee Strength and etc)
5.5.2 Product Information (Picture, Specifications and Applications)
5.5.3 Revenue (M USD), Price and Operating Profits
5.6 Johnson & Johnson Vision Care, Inc.
5.6.1 Company Details (Foundation Year, Employee Strength and etc)
5.6.2 Product Information (Picture, Specifications and Applications)
5.6.3 Revenue (M USD), Price and Operating Profits
5.7 Hoya Corporation
5.7.1 Company Details (Foundation Year, Employee Strength and etc)
5.7.2 Product Information (Picture, Specifications and Applications)
5.7.3 Revenue (M USD), Price and Operating Profits
5.8 Abbott Medical Optics, Inc.
5.8.1 Company Details (Foundation Year, Employee Strength and etc)
5.8.2 Product Information (Picture, Specifications and Applications)
5.8.3 Revenue (M USD), Price and Operating Profits
5.9 CIBA Vision Corporation
5.9.1 Company Details (Foundation Year, Employee Strength and etc)
5.9.2 Product Information (Picture, Specifications and Applications)
5.9.3 Revenue (M USD), Price and Operating Profits
5.10 Heine
5.10.1 Company Details (Foundation Year, Employee Strength and etc)
5.10.2 Product Information (Picture, Specifications and Applications)
5.10.3 Revenue (M USD), Price and Operating Profits
5.11 Nidek Co., Ltd.
5.11.1 Company Details (Foundation Year, Employee Strength and etc)
5.11.2 Product Information (Picture, Specifications and Applications)
5.11.3 Revenue (M USD), Price and Operating Profits
5.12 …
5.12.1 Company Details (Foundation Year, Employee Strength and etc)
5.12.2 Product Information (Picture, Specifications and Applications)
5.12.3 Revenue (M USD), Price and Operating Profits
5.13 With no less than 15 top producers
5.13.1 Company Details (Foundation Year, Employee Strength and etc)
5.13.2 Product Information (Picture, Specifications and Applications)
5.13.3 Revenue (M USD), Price and Operating Profits
Chapter 6 Globalisation & Trade
6.1 Business Locations
6.2 Supply channels
6.3 Marketing strategy
6.4 Barriers to Entry
Chapter 7 Distributors and Customers
7.1 Major Distributors and contact information by Regions
7.2 Major Customers and contact information by Regions
Chapter 8 Import, Export, Consumption and Consumption Value by Major Countries
8.1 USA
8.2 Germany
8.3 China
8.4 Japan
8.5 India
Chapter 9 World Ophthalmic Diagnostic Devices Market Forecast through 2026
9.1 World Ophthalmic Diagnostic Devices Demand by Regions Forecast through 2026
9.2 World Ophthalmic Diagnostic Devices Price(by Regions, Types, Applications)Analysis Forecast through 2026
9.3 World Ophthalmic Diagnostic Devices Revenue (M USD)(by Regions, Types, Applications) Forecast through 2026
9.4 World Ophthalmic Diagnostic Devices Market Analysis
9.4.1 World Ophthalmic Diagnostic Devices Market Revenue and Growth Rate 2016-2021
9.4.2 World Ophthalmic Diagnostic Devices Market Consumption and Growth rate 2016-2021
9.4.3 World Ophthalmic Diagnostic Devices Market Price Analysis 2016-2021
Chapter 10 Key success factors and Market Overview
List of Tables
Table Main Market Activities by Regions
Table Market Revenue (M USD) and Growth Rate 2016-2026
Table Major Players Revenue (M USD) in 2021
Table Market Revenue (M USD) and Growth Rate 2016-2026
Table Major Players Revenue (M USD) in 2021
Table Market Revenue (M USD) and Growth Rate 2016-2026
Table Major Players Revenue (M USD) in 2021
Table Market Revenue (M USD) and Growth Rate 2016-2026
Table Major Players Revenue (M USD) in 2021
Table Market Revenue (M USD) and Growth Rate 2016-2026
Table Major Players Revenue (M USD) in 2021
Table Major Production Market share by Players 2021
Table Major Revenue (M USD) Market share by Players 2021
Table Production Market share by Major Regions in 2016-2021
Table Production Market share by Major Regions in 2021-2026
Table Revenue (M USD) Market share by Regions in 2016-2021
Table Revenue (M USD) Market share by Regions in 2021-2026
Table Industry Supply chain Analysis
Table Raw material Prices Analysis 2012-2021
Table Raw material Suppliers Market Analysis
Table Manufacturing Equipment Suppliers Analysis
Figure Production Process Analysis
Figure Production Cost Structure
Table major End Users by Regions
Table Essilor International Information List
Figure Ophthalmic Diagnostic DevicesOphthalmic Diagnostic Devices Picture, Specifications and Applications of Essilor International
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Essilor International 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Essilor International 2020-2021
Table Alcon, Inc. Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of Alcon, Inc.
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Alcon, Inc. 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Alcon, Inc. 2020-2021
Table Heidelberg Engineering GmbH Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of Heidelberg Engineering GmbH
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Heidelberg Engineering GmbH 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Heidelberg Engineering GmbH 2020-2021
Table Hai Laboratories,Inc. Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of Hai Laboratories,Inc.
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Hai Laboratories,Inc. 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Hai Laboratories,Inc. 2020-2021
Table Carl Zeiss AG Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of Carl Zeiss AG
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Carl Zeiss AG 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Carl Zeiss AG 2020-2021
Table Johnson & Johnson Vision Care, Inc. Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of Johnson & Johnson Vision Care, Inc.
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Johnson & Johnson Vision Care, Inc. 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Johnson & Johnson Vision Care, Inc. 2020-2021
Table Hoya Corporation Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of Hoya Corporation
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Hoya Corporation 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Hoya Corporation 2020-2021
Table Abbott Medical Optics, Inc. Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of Abbott Medical Optics, Inc.
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Abbott Medical Optics, Inc. 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Abbott Medical Optics, Inc. 2020-2021
Table CIBA Vision Corporation Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of CIBA Vision Corporation
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of CIBA Vision Corporation 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of CIBA Vision Corporation 2020-2021
Table Heine Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of Heine
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Heine 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Heine 2020-2021
Table Nidek Co., Ltd. Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of Nidek Co., Ltd.
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Nidek Co., Ltd. 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Nidek Co., Ltd. 2020-2021
Table … Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of …
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of … 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of … 2020-2021
Table With no less than 15 top producers Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of With no less than 15 top producers
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of With no less than 15 top producers 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of With no less than 15 top producers 2020-2021
Table Business Locations
Figure Supply channels
Figure Marketing strategy
Table Barriers Analysis to Entry
Table Major Distributors and contact information by Regions
Table Major Customers and contact information by Regions
Table USA Supply, Import, Export, Consumption and Consumption Value(M USD)
Table Germany Supply, Import, Export, Consumption and Consumption Value(M USD)
Table China Supply, Import, Export, Consumption and Consumption Value(M USD)
Table Japan Supply, Import, Export, Consumption and Consumption Value(M USD)
Table India Supply, Import, Export, Consumption and Consumption Value(M USD)
Table World Demand by Regions Forecast Analysis of Ophthalmic Diagnostic Devices (2021-2026)
Table World Price by Regions Forecast Analysis of Ophthalmic Diagnostic Devices (2021-2026)
Table World Price by Types Forecast Analysis of Ophthalmic Diagnostic Devices (2021-2026)
Table World Price by Applications Forecast Analysis of Ophthalmic Diagnostic Devices (2021-2026)
Table World Revenue (M USD) by Regions Forecast Analysis of Ophthalmic Diagnostic Devices (2021-2026)
Table World Revenue (M USD) by Types Forecast Analysis of Ophthalmic Diagnostic Devices (2021-2026)
Table World Revenue (M USD) by Applications Forecast Analysis of Ophthalmic Diagnostic Devices (2021-2026)
List of Figures
Figure Production Process Analysis
Figure Production Cost Structure
Table major End Users by Regions
Table Essilor International Information List
Figure Ophthalmic Diagnostic DevicesOphthalmic Diagnostic Devices Picture, Specifications and Applications of Essilor International
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Essilor International 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Essilor International 2020-2021
Table Alcon, Inc. Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of Alcon, Inc.
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Alcon, Inc. 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Alcon, Inc. 2020-2021
Table Heidelberg Engineering GmbH Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of Heidelberg Engineering GmbH
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Heidelberg Engineering GmbH 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Heidelberg Engineering GmbH 2020-2021
Table Hai Laboratories,Inc. Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of Hai Laboratories,Inc.
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Hai Laboratories,Inc. 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Hai Laboratories,Inc. 2020-2021
Table Carl Zeiss AG Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of Carl Zeiss AG
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Carl Zeiss AG 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Carl Zeiss AG 2020-2021
Table Johnson & Johnson Vision Care, Inc. Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of Johnson & Johnson Vision Care, Inc.
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Johnson & Johnson Vision Care, Inc. 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Johnson & Johnson Vision Care, Inc. 2020-2021
Table Hoya Corporation Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of Hoya Corporation
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Hoya Corporation 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Hoya Corporation 2020-2021
Table Abbott Medical Optics, Inc. Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of Abbott Medical Optics, Inc.
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Abbott Medical Optics, Inc. 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Abbott Medical Optics, Inc. 2020-2021
Table CIBA Vision Corporation Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of CIBA Vision Corporation
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of CIBA Vision Corporation 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of CIBA Vision Corporation 2020-2021
Table Heine Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of Heine
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Heine 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Heine 2020-2021
Table Nidek Co., Ltd. Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of Nidek Co., Ltd.
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Nidek Co., Ltd. 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of Nidek Co., Ltd. 2020-2021
Table … Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of …
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of … 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of … 2020-2021
Table With no less than 15 top producers Information List
Figure Ophthalmic Diagnostic Devices Picture, Specifications and Applications of With no less than 15 top producers
Table Ophthalmic Diagnostic Devices Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of With no less than 15 top producers 2020-2021
Figure Ophthalmic Diagnostic Devices Sales Volume and World Market Share of With no less than 15 top producers 2020-2021
Table Business Locations
Figure Supply channels
Figure Marketing strategy
Table Barriers Analysis to Entry
Table Major Distributors and contact information by Regions
Table Major Customers and contact information by Regions
Table USA Supply, Import, Export, Consumption and Consumption Value(M USD)
Table Germany Supply, Import, Export, Consumption and Consumption Value(M USD)
Table China Supply, Import, Export, Consumption and Consumption Value(M USD)
Table Japan Supply, Import, Export, Consumption and Consumption Value(M USD)
Table India Supply, Import, Export, Consumption and Consumption Value(M USD)
Table World Demand by Regions Forecast Analysis of Ophthalmic Diagnostic Devices (2021-2026)
Table World Price by Regions Forecast Analysis of Ophthalmic Diagnostic Devices (2021-2026)
Table World Price by Types Forecast Analysis of Ophthalmic Diagnostic Devices (2021-2026)
Table World Price by Applications Forecast Analysis of Ophthalmic Diagnostic Devices (2021-2026)
Table World Revenue (M USD) by Regions Forecast Analysis of Ophthalmic Diagnostic Devices (2021-2026)
Table World Revenue (M USD) by Types Forecast Analysis of Ophthalmic Diagnostic Devices (2021-2026)
Table World Revenue (M USD) by Applications Forecast Analysis of Ophthalmic Diagnostic Devices (2021-2026)
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In any formal research including academic journal, article, dissertation and so on, there will be a special section on a research methodology that mainly describes what, by whom, how to gather as well as how to evaluate the data are provided.
This research methodology has been segmented into following types:
Primary Research:
It is said to be original information that the researchers collect for the crucial purposes of answering the research questions of readers with the help of surveys, observations and experiments.
Secondary Research:
The secondary research is the data that has already been collected by various other researchers in the form of government analysis or scientific studies.
Qualitative Research:
It is descriptive and subjective method irrespective of facts. Both observation and description are essential in this type of research methodology. Its main vision is to analyze knowledge, attitudes, behaviours as well as opinions of people related to the topic of any research. This method has been operated through grounded research, case study and actionable research.
Quantitative Research:
It contains several laboratory experiments, basic surveys, mathematical calculations, simulations and so on. The possible measurement, quantity or amount is considered to be a major factor in the quantitative research methodology.
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