Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region 2014-2025: Growth Opportunity and Business Strategy
- Report ID: 3602
- Date: Sep, 2021
- Pages: 192
- Category: BFSI
Global mobile advertising (m-Advertising) market is expected to reach $354.76 billion in 2025, representing a 2019-2025 CAGR of 18.24% driven by a growing adoption of m-advertising service in global industries.
Highlighted with 87 tables and 82 figures, this 192-page report “Global Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region 2014-2025: Growth Opportunity and Business Strategy” is based on a comprehensive research of worldwide mobile advertising market by analyzing the entire global market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain.
The report provides historical market data for 2014-2017, revenue estimates for 2018, and forecasts from 2019 till 2025. (Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global mobile advertising market in every aspect of the classification from perspectives of Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region.
Based on solution format, the global market is segmented into the following sub-markets with annual revenue for 2014-2025 (historical and forecast) included in each section.
• Advertisement Campaign Solutions
• Reporting & Analytics Solutions
• Content Delivery Solutions
• Integrated Solutions
• Mobile Proximity Solutions
• Other Solutions
On basis of advertising type, the global market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each segment.
• Search Advertising
• Display Advertising
• Messaging Advertising
• In-App Advertising
• In-Game Advertising
• Websites Advertising
• Video Advertising
• Other Advertising Types
On basis of industry vertical, the global market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each section.
• Media and Entertainment
• Consumer Goods & Retail Industry
• Banking, Financial Service & Insurance
• Telecommunication IT Sector
• Travel Industry
• Healthcare Sector
• Manufacturing & Supply Chain
• Transportation and Logistics
• Energy, Power, and Utilities
• Other Industries
On basis of mobile device, the global market is analyzed on the following segments annual revenue for 2014-2025 (historical and forecast) included in each section.
• Smartphones
• Tablets
• Laptops & Notebooks
• Other Devices
Geographically, the following regions together with the listed national markets are fully investigated:
• APAC (Japan, China, Australia, India, South Korea and Rest of APAC)
• Europe (Germany, France, UK, Italy, Spain, Rest of Europe)
• North America (U.S. and Canada)
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
• RoW (UAE, Saudi Arabia, Qatar)
For each of the aforementioned regions and countries, detailed analysis and data for annual revenue are available for 2014-2025. The breakdown of all regional markets by country and split of key national markets by Solution Format, Advertising Type, Industry Vertical, and Mobile Device over the forecast years are also included.
The report also covers current competitive scenario and the predicted industry trend; and profiles key providers including market leaders and important emerging players.
Specifically, potential risks associated with investing in global mobile advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
AdColony, Inc.
AOL
Apple Inc.
Applovin Corporation
Avazu Inc.
Chartboost Inc.
Digital Turbine, Inc.
Facebook Inc.
Flurry Inc.
Flytxt
Google, Inc.
GoWide
GumGum Inc
Inmobi
Matomy Media Group Ltd.
Microsoft Corporation
Millenial Media
MoPub Inc.
Nokia
PassionTeck
SAP SE
Smaato Inc.
Tune, Inc.
Yahoo! Inc.
Yeahmobi
(Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 9
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Qualitative Analysis 19
2.1 Market Size and Forecast 19
2.2 Major Growth Drivers 20
2.3 Market Restraints and Challenges 23
2.4 Emerging Opportunities and Market Trends 26
2.5 Porter’s Fiver Forces Analysis 29
3 Segmentation of Global Market by Solution Format 33
3.1 Market Overview by Solution Format 33
3.2 Global Market of Mobile Advertising via Advertisement Campaign Solutions 2014-2025 36
3.3 Global Market of Mobile Advertising via Reporting & Analytics Solutions 2014-2025 38
3.4 Global Market of Mobile Advertising via Content Delivery Solutions 2014-2025 39
3.5 Global Market of Mobile Advertising via Integrated Solutions 2014-2025 40
3.6 Global Market of Mobile Advertising via Mobile Proximity Solutions 2014-2025 41
3.7 Global Market of Mobile Advertising via Other Solutions 2014-2025 42
4 Segmentation of Global Market by Advertising Type 43
4.1 Market Overview by Advertising Type 43
4.2 Global Mobile Search Advertising Market 2014-2025 46
4.3 Global Mobile Display Advertising Market 2014-2025 48
4.4 Global Mobile In-App Advertising Market 2014-2025 50
4.5 Global Mobile In-Game Advertising Market 2014-2025 51
4.6 Global Mobile Websites Advertising Market 2014-2025 52
4.7 Global Mobile Messaging Advertising Market 2014-2025 53
4.8 Global Mobile Video Advertising Market 2014-2025 54
4.9 Global Market of Other Mobile Advertising Types 2014-2025 55
5 Segmentation of Global Market by Industry Vertical 56
5.1 Market Overview by Industry Vertical 56
5.2 Global Mobile Advertising Market for Media and Entertainment 2014-2025 59
5.3 Global Mobile Advertising Market for Consumer Goods & Retail Industry 2014-2025 61
5.4 Global Mobile Advertising Market for Banking, Financial Service & Insurance (BFSI) 2014-2025 62
5.5 Global Mobile Advertising Market for Telecommunication IT Sector 2014-2025 64
5.6 Global Mobile Advertising Market for Travel Industry 2014-2025 65
5.7 Global Mobile Advertising Market for Healthcare Sector 2014-2025 66
5.8 Global Mobile Advertising Market for Manufacturing & Supply Chain 2014-2025 67
5.9 Global Mobile Advertising Market for Transportation and Logistics 2014-2025 68
5.10 Global Mobile Advertising Market for Energy, Power, and Utilities 2014-2025 69
5.11 Global Mobile Advertising Market for Other Industries 2014-2025 70
6 Segmentation of Global Market by Mobile Device 71
6.1 Market Overview by Mobile Device 71
6.2 Global Mobile Advertising Market on Smartphones 2014-2025 74
6.3 Global Mobile Advertising Market on Tablets 2014-2025 75
6.4 Global Mobile Advertising Market on Laptops & Notebooks 2014-2025 76
6.4 Global Mobile Advertising Market on Other Mobile Devices 2014-2025 77
7 Segmentation of Global Market by Region 78
7.1 Geographic Market Overview by Region 2014-2025 78
7.2 North America Market 2014-2025 by Country 83
7.2.1 Overview of North America Market 83
7.2.2 U.S. Market 86
7.2.3 Canadian Market 90
7.3 European Market 2014-2025 by Country 93
7.3.1 Overview of European Market 93
7.3.2 Germany 96
7.3.3 UK 99
7.3.4 France 102
7.3.5 Spain 105
7.3.6 Italy 108
7.3.7 Rest of European Market 111
7.4 Asia-Pacific Market 2014-2025 by Country 112
7.4.1 Overview of Asia-Pacific Market 112
7.4.2 Japan 116
7.4.3 China 119
7.4.4 India 122
7.4.5 Australia 125
7.4.6 South Korea 128
7.4.7 Rest of APAC Region 131
7.5 Latin America Market 2014-2025 by Country 132
7.5.1 Argentina 135
7.5.2 Brazil 138
7.5.3 Mexico 141
7.5.4 Rest of Latin America Market 144
7.6 Rest of World Market 2014-2025 by Country 145
7.6.1 UAE 148
7.6.2 Saudi Arabia 151
7.6.3 Qatar 154
7.6.4 Other National Markets 157
8 Competitive Landscape 158
8.1 Overview of Key Vendors 158
8.2 Company Profiles 161
9 Investing in Global Market: Risk Assessment and Management 186
9.1 Risk Evaluation of Global Market 186
9.2 Critical Success Factors (CSFs) 189
RELATED REPORTS AND PRODUCTS 192
List of Tables
:Table 1. Snapshot of Global Mobile Advertising Market, 2018-2025 17
Table 2. Main Product Trends and Market Opportunities in Global Mobile Advertising Market 26
Table 3. Global Mobile Advertising Market by Solution Format, 2014-2025, $ bn 34
Table 4. Global Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 44
Table 5. Global Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 57
Table 6. Global Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 72
Table 7. Global Mobile Advertising Market by Region, 2014-2025, $ bn 79
Table 8. Leading National Mobile Advertising Market by Revenue, 2018 and 2025, $ mn 82
Table 9. North America Mobile Advertising Market by Country, 2014-2025, $ mn 85
Table 10. U.S. Mobile Advertising Market by Solution Format, 2014-2025, $ bn 87
Table 11. U.S. Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 87
Table 12. U.S. Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 88
Table 13. U.S. Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 88
Table 14. Canada Mobile Advertising Market by Solution Format, 2014-2025, $ bn 91
Table 15. Canada Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 91
Table 16. Canada Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 92
Table 17. Canada Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 92
Table 18. Europe Mobile Advertising Market by Country, 2014-2025, $ mn 95
Table 19. Germany Mobile Advertising Market by Solution Format, 2014-2025, $ bn 97
Table 20. Germany Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 97
Table 21. Germany Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 98
Table 22. Germany Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 98
Table 23. UK Mobile Advertising Market by Solution Format, 2014-2025, $ bn 100
Table 24. UK Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 100
Table 25. UK Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 101
Table 26. UK Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 101
Table 27. France Mobile Advertising Market by Solution Format, 2014-2025, $ bn 103
Table 28. France Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 103
Table 29. France Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 104
Table 30. France Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 104
Table 31. Spain Mobile Advertising Market by Solution Format, 2014-2025, $ bn 106
Table 32. Spain Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 106
Table 33. Spain Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 107
Table 34. Spain Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 107
Table 35. Italy Mobile Advertising Market by Solution Format, 2014-2025, $ bn 109
Table 36. Italy Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 109
Table 37. Italy Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 110
Table 38. Italy Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 110
Table 39. APAC Mobile Advertising Market by Country, 2014-2025, $ mn 114
Table 40. Japan Mobile Advertising Market by Solution Format, 2014-2025, $ bn 117
Table 41. Japan Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 117
Table 42. Japan Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 118
Table 43. Japan Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 118
Table 44. China Mobile Advertising Market by Solution Format, 2014-2025, $ bn 120
Table 45. China Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 120
Table 46. China Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 121
Table 47. China Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 121
Table 48. India Mobile Advertising Market by Solution Format, 2014-2025, $ bn 123
Table 49. India Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 123
Table 50. India Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 124
Table 51. India Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 124
Table 52. Australia Mobile Advertising Market by Solution Format, 2014-2025, $ bn 126
Table 53. Australia Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 126
Table 54. Australia Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 127
Table 55. Australia Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 127
Table 56. South Korea Mobile Advertising Market by Solution Format, 2014-2025, $ bn 129
Table 57. South Korea Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 129
Table 58. South Korea Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 130
Table 59. South Korea Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 130
Table 60. Latin America Mobile Advertising Market by Country, 2014-2025, $ mn 134
Table 61. Argentina Mobile Advertising Market by Solution Format, 2014-2025, $ bn 136
Table 62. Argentina Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 136
Table 63. Argentina Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 137
Table 64. Argentina Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 137
Table 65. Brazil Mobile Advertising Market by Solution Format, 2014-2025, $ bn 139
Table 66. Brazil Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 139
Table 67. Brazil Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 140
Table 68. Brazil Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 140
Table 69. Mexico Mobile Advertising Market by Solution Format, 2014-2025, $ bn 142
Table 70. Mexico Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 142
Table 71. Mexico Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 143
Table 72. Mexico Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 143
Table 73. RoW Mobile Advertising Market by Country, 2014-2025, $ mn 147
Table 74. UAE Mobile Advertising Market by Solution Format, 2014-2025, $ bn 149
Table 75. UAE Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 149
Table 76. UAE Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 150
Table 77. UAE Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 150
Table 78. Saudi Arabia Mobile Advertising Market by Solution Format, 2014-2025, $ bn 152
Table 79. Saudi Arabia Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 152
Table 80. Saudi Arabia Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 153
Table 81. Saudi Arabia Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 153
Table 82. Qatar Mobile Advertising Market by Solution Format, 2014-2025, $ bn 155
Table 83. Qatar Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 155
Table 84. Qatar Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 156
Table 85. Qatar Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 156
Table 86. Risk Evaluation for Investing in Global Market, 2018-2025 187
Table 87. Critical Success Factors and Key Takeaways 190
List of Figures
:Figure 1. Research Method Flow Chart 11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14
Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2025 16
Figure 4. Global Mobile Advertising Market by Revenue, 2014-2025, $ bn 19
Figure 5. Primary Drivers and Impact Factors of Global Mobile Advertising Market 20
Figure 6. Primary Restraints and Impact Factors of Global Mobile Advertising Market 23
Figure 7. Porter’s Fiver Forces Analysis of Global Mobile Advertising Market 29
Figure 8. Breakdown of Global Mobile Advertising Market by Solution Format, 2018-2025, % of Revenue 34
Figure 9. Contribution to Global 2019-2025 Cumulative Revenue by Solution Format, Value ($ bn) and Share (%) 35
Figure 10. Global Market of Mobile Advertising via Advertisement Campaign Solutions, 2014-2025, $ bn 37
Figure 11. Global Market of Mobile Advertising via Reporting & Analytics Solutions, 2014-2025, $ bn 38
Figure 12. Global Market of Mobile Advertising via Content Delivery Solutions, 2014-2025, $ bn 39
Figure 13. Global Market of Mobile Advertising via Integrated Solutions, 2014-2025, $ bn 40
Figure 14. Global Market of Mobile Advertising via Mobile Proximity Solutions, 2014-2025, $ bn 41
Figure 15. Global Market of Mobile Advertising via Other Solutions, 2014-2025, $ bn 42
Figure 16. Breakdown of Global Mobile Advertising Market by Advertising Type, 2018-2025, % of Revenue 44
Figure 17. Contribution to Global 2019-2025 Cumulative Revenue by Advertising Type, Value ($ bn) and Share (%) 45
Figure 18. Global Mobile Search Advertising Market, 2014-2025, $ bn 47
Figure 19. Global Mobile Display Advertising Market, 2014-2025, $ bn 49
Figure 20. Global Mobile In-App Advertising Market, 2014-2025, $ bn 50
Figure 21. Global Mobile In-Game Advertising Market, 2014-2025, $ bn 51
Figure 22. Global Mobile Websites Advertising Market, 2014-2025, $ bn 52
Figure 23. Global Mobile Messaging Advertising Market, 2014-2025, $ bn 53
Figure 24. Global Mobile Video Advertising Market, 2014-2025, $ bn 54
Figure 25. Global Market of Other Mobile Advertising Types, 2014-2025, $ bn 55
Figure 26. Breakdown of Global Mobile Advertising Market by Industry Vertical, 2018-2025, % of Revenue 57
Figure 27. Contribution to Global 2019-2025 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 58
Figure 28. Global Mobile Advertising Market for Media and Entertainment, 2014-2025, $ bn 60
Figure 29. Global Mobile Advertising Market for Consumer Goods & Retail Industry, 2014-2025, $ bn 61
Figure 30. Global Mobile Advertising Market for Banking, Financial Service & Insurance, 2014-2025, $ bn 63
Figure 31. Global Mobile Advertising Market for Telecommunication IT Sector, 2014-2025, $ bn 64
Figure 32. Global Mobile Advertising Market for Travel Industry, 2014-2025, $ bn 65
Figure 33. Global Mobile Advertising Market for Healthcare Sector, 2014-2025, $ bn 66
Figure 34. Global Mobile Advertising Market for Manufacturing & Supply Chain, 2014-2025, $ bn 67
Figure 35. Global Mobile Advertising Market for Transportation and Logistics, 2014-2025, $ bn 68
Figure 36. Global Mobile Advertising Market for Energy, Power, and Utilities, 2014-2025, $ bn 69
Figure 37. Global Mobile Advertising Market for Other Industries, 2014-2025, $ bn 70
Figure 38. Breakdown of Global Mobile Advertising Market by Mobile Device, 2018-2025, % of Revenue 72
Figure 39. Contribution to Global 2019-2025 Cumulative Revenue by Mobile Device, Value ($ bn) and Share (%) 73
Figure 40. Global Smartphone-based Mobile Advertising Market, 2014-2025, $ bn 74
Figure 41. Global Mobile Advertising Market on Tablets, 2014-2025, $ bn 75
Figure 42. Global Mobile Advertising Market on Laptops & Notebooks, 2014-2025, $ bn 76
Figure 43. Global Mobile Advertising Market on Other Mobile Devices, 2014-2025, $ bn 77
Figure 44. Geographic Spread of Worldwide Mobile Advertising Market, 2018-2025, % of Revenue 79
Figure 45. Contribution to Global 2019-2025 Cumulative Revenue by Region, Value ($ bn) and Share (%) 81
Figure 46. North American Mobile Advertising Market, 2014-2025, $ bn 84
Figure 47. Breakdown of North America Mobile Advertising Market by Country, 2018 and 2025, % of Revenue 84
Figure 48. Contribution to North America 2019-2025 Cumulative Revenue by Country, Value ($ mn) and Share (%) 85
Figure 49. U.S. Mobile Advertising Market by Revenue, 2014-2025, $ mn 86
Figure 50. Canada Mobile Advertising Market by Revenue, 2014-2025, $ mn 90
Figure 51. European Mobile Advertising Market by Revenue, 2014-2025, $ bn 94
Figure 52. Breakdown of European Mobile Advertising Market by Country, 2018 and 2025, % of Revenue 94
Figure 53. Contribution to Europe 2019-2025 Cumulative Revenue by Country, Value ($ mn) and Share (%) 95
Figure 54. Mobile Advertising Market in Germany by Revenue, 2014-2025, $ mn 96
Figure 55. Mobile Advertising Market in UK by Revenue, 2014-2025, $ mn 99
Figure 56. Mobile Advertising Market in France by Revenue, 2014-2025, $ mn 102
Figure 57. Mobile Advertising Market in Spain by Revenue, 2014-2025, $ mn 105
Figure 58. Mobile Advertising Market in Italy by Revenue, 2014-2025, $ mn 108
Figure 59. Mobile Advertising Market in Rest of Europe by Revenue, 2014-2025, $ mn 111
Figure 60. Asia-Pacific Mobile Advertising Market by Revenue, 2014-2025, $ bn 113
Figure 61. Breakdown of APAC Mobile Advertising Market by Country, 2018 and 2025, % of Revenue 113
Figure 62. Contribution to APAC 2019-2025 Cumulative Revenue by Country, Value ($ mn) and Share (%) 115
Figure 63. Mobile Advertising Market in Japan by Revenue, 2014-2025, $ mn 116
Figure 64. Mobile Advertising Market in China by Revenue, 2014-2025, $ mn 119
Figure 65. Mobile Advertising Market in India by Revenue, 2014-2025, $ mn 122
Figure 66. Mobile Advertising Market in Australia by Revenue, 2014-2025, $ mn 125
Figure 67. Mobile Advertising Market in South Korea by Revenue, 2014-2025, $ mn 128
Figure 68. Mobile Advertising Market in Rest of APAC by Revenue, 2014-2025, $ mn 131
Figure 69. Latin America Mobile Advertising Market by Revenue, 2014-2025, $ bn 133
Figure 70. Breakdown of Latin America Mobile Advertising Market by Country, 2018 and 2025, % of Revenue 133
Figure 71. Contribution to Latin America 2019-2025 Cumulative Revenue by Country, Value ($ mn) and Share (%) 134
Figure 72. Mobile Advertising Market in Argentina by Revenue, 2014-2025, $ mn 135
Figure 73. Mobile Advertising Market in Brazil by Revenue, 2014-2025, $ mn 138
Figure 74. Mobile Advertising Market in Mexico by Revenue, 2014-2025, $ mn 141
Figure 75. Mobile Advertising Market in Rest of Latin America by Revenue, 2014-2025, $ mn 144
Figure 76. Mobile Advertising Market in Rest of the World (RoW) by Revenue, 2014-2025, $ bn 146
Figure 77. Breakdown of RoW Mobile Advertising Market by Country, 2018 and 2025, % of Revenue 146
Figure 78. Contribution to RoW 2019-2025 Cumulative Revenue by Country, Value ($ mn) and Share (%) 147
Figure 79. Mobile Advertising Market in UAE by Revenue, 2014-2025, $ mn 148
Figure 80. Mobile Advertising Market in Saudi Arabia by Revenue, 2014-2025, $ mn 151
Figure 81. Mobile Advertising Market in Qatar by Revenue, 2014-2025, $ mn 154
Figure 82. Growth Stage of Global Mobile Advertising Industry over the Forecast Period 158
Research methodology is mainly referring to the practical how of any offered piece of research. More specifically, it’s all about how a researcher systematically designs a study in order to assure extremely valid as well as reliable results that ultimately address the targets and objectives of the research.
In any formal research including academic journal, article, dissertation and so on, there will be a special section on a research methodology that mainly describes what, by whom, how to gather as well as how to evaluate the data are provided.
This research methodology has been segmented into following types:
Primary Research:
It is said to be original information that the researchers collect for the crucial purposes of answering the research questions of readers with the help of surveys, observations and experiments.
Secondary Research:
The secondary research is the data that has already been collected by various other researchers in the form of government analysis or scientific studies.
Qualitative Research:
It is descriptive and subjective method irrespective of facts. Both observation and description are essential in this type of research methodology. Its main vision is to analyze knowledge, attitudes, behaviours as well as opinions of people related to the topic of any research. This method has been operated through grounded research, case study and actionable research.
Quantitative Research:
It contains several laboratory experiments, basic surveys, mathematical calculations, simulations and so on. The possible measurement, quantity or amount is considered to be a major factor in the quantitative research methodology.
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