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Global E-commerce Market 2023-2030 by Trade Category (B2B, B2C, C2C, C2B), Type of Commodities, Payment Method, Distribution Channel, Business Model, and Region: Trend Forecast and Growth Opportunity

  • Report ID: 57569
  • Date: May, 2023
  • Pages: 179
  • Category: BFSI

Global E-commerce market will reach $ 62,415.2 billion by 2030, growing by 11.0% annually over 2021-2030, driven by rising preference on online shopping amid COVID-19 pandemic, rapid urbanization, more influence of social media on shopping behaviors, growing mobile devices and internet penetration, and advancing digital technology for commerce such as cloud, big data, and online payment.

Highlighted with 84 tables and 87 figures, this 179-page report “Global E-commerce Market 2021-2030 by Trade Category (B2B, B2C, C2C, C2B), Type of Commodities, Payment Method, Distribution Channel, Business Model, and Region: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global E-commerce market and all its sub-segments through extensively detailed classifications.

Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2019-2021 and provides forecast from 2023 till 2030 with 2022 as the base year.

(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify global E-commerce market in every aspect of the classification from perspectives of Trade Category, Type of Commodities, Payment Method, Distribution Channel, Business Model, and Region.

Based on Trade Category, the global market is segmented into the following sub-markets with annual revenue ($ bn) for 2021-2030 included in each section.

• B2B
• B2C
• C2C
• C2B

Based on Commodities, the global market is segmented into the following sub-markets with annual revenue ($ bn) for 2021-2030 included in each section.

• Electronic Goods
• Apparels and Footwear
• Travel and Leisure
• Food and Beverage
• Home Appliances and Furniture
• Health and Beauty
• Automotive Parts
• Other Product Types

By Payment Method, the global market is segmented into the following sub-markets with annual revenue ($ bn) for 2021-2030 included in each section.

• Net Banking
• Credit Card
• Debit Card
• e-Wallet
• Other Payment Methods

By Distribution Channel, the global market is segmented into the following sub-markets with annual revenue ($ bn) for 2021-2030 included in each section.

• Retail
• Wholesale

By Business Model, the global market is segmented into the following sub-markets with annual revenue ($ bn) for 2021-2030 included in each section.

• Brick-to-Click
• Pure Click
• Click-to-Brick

Geographically, the following regions together with the listed national/local markets are fully investigated:


• North America (U.S., Canada, and Mexico)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
• APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
• South America (Brazil, Chile, Argentina, Rest of South America)
• MEA (UAE,Saudi Arabia, South Africa and Rest of MEA)

For each aforementioned region and country, detailed analysis and data for annual revenue ($ bn) are available for 2021-2030. The breakdown of all regional markets by country and split of each national market by Trade Category, Type of Commodities and Payment Method over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Selected Key Players:

Alibaba Group Holding Ltd
Amazon.com, Inc.
ChinaAseanTrade.com
Craigslist, Inc.
DIYTrade.com
eBay Inc.
eworldtrade.com
Flipkart Internet Private Limited
Groupon
IndiaMart InterMesh Ltd
JD.com Inc.
KellySearch.com
Macy’s Inc.
Mercateo AG
Newegg Business Inc
ThomasNet Inc
Walmart Inc.

(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 16
1.2.6 Market Size/Share Estimation 17
1.2.7 Research Limitations 18
1.3 Executive Summary 19
2 Market Overview and Dynamics 22
2.1 Market Size and Forecast 22
2.1.1 Impact of COVID-19 on World Economy 23
2.1.2 Impact of COVID-19 on the Market 28
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 30
2.2 Major Growth Drivers 32
2.3 Market Restraints and Challenges 37
2.4 Emerging Opportunities and Market Trends 40
2.5 Porter’s Fiver Forces Analysis 44
3 Segmentation of Global Market by Trade Category 48
3.1 Market Overview by Trade Category 48
3.2 B2B 50
3.3 B2C 51
3.4 C2C 52
3.5 C2B 53
4 Segmentation of Global Market by Type of Commodities 54
4.1 Market Overview by Type of Commodities 54
4.2 Electronic Goods 56
4.3 Apparels and Footwear 57
4.4 Travel and Leisure 58
4.5 Food and Beverage 59
4.6 Home Appliances and Furniture 60
4.7 Health and Beauty 61
4.8 Automotive Parts 62
4.9 Other Product Types 63
5 Segmentation of Global Market by Payment Method 64
5.1 Market Overview by Payment Method 64
5.2 Net Banking 66
5.3 Credit Card 67
5.4 Debit Card 68
5.5 e-Wallet 69
5.6 Other Payment Methods 70
6 Segmentation of Global Market by Distribution Channel 71
6.1 Market Overview by Distribution Channel 71
6.2 Retail 73
6.3 Wholesale 74
7 Segmentation of Global Market by Business Model 75
7.1 Market Overview by Business Model 75
7.2 Brick-to-Click 77
7.3 Pure Click 78
7.4 Click-to-Brick 79
8 Segmentation of Global Market by Region 80
8.1 Geographic Market Overview 2019-2030 80
8.2 North America Market 2019-2030 by Country 84
8.2.1 Overview of North America Market 84
8.2.2 U.S. 88
8.2.3 Canada 92
8.2.4 Mexico 94
8.3 European Market 2019-2030 by Country 96
8.3.1 Overview of European Market 96
8.3.2 Germany 100
8.3.3 UK 102
8.3.4 France 104
8.3.5 Spain 106
8.3.6 Italy 108
8.3.7 Russia 110
8.3.8 Rest of European Market 112
8.4 Asia-Pacific Market 2019-2030 by Country 114
8.4.1 Overview of Asia-Pacific Market 114
8.4.2 Japan 118
8.4.3 China 121
8.4.4 Australia 123
8.4.5 India 125
8.4.6 South Korea 127
8.4.7 Rest of APAC Region 129
8.5 South America Market 2019-2030 by Country 131
8.5.1 Argentina 134
8.5.2 Brazil 136
8.5.3 Chile 138
8.5.4 Rest of South America Market 140
8.6 MEA Market 2019-2030 by Country 141
8.6.1 UAE 144
8.6.2 Saudi Arabia 146
8.6.3 South Africa 148
8.6.4 Other National Markets 150
9 Competitive Landscape 151
9.1 Overview of Key Vendors 151
9.2 New Product Launch, Partnership, Investment, and M&A 154
9.3 Company Profiles 155
Alibaba Group Holding Ltd 155
Amazon.com, Inc. 157
ChinaAseanTrade.com 158
Craigslist, Inc. 159
DIYTrade.com 160
eBay Inc. 161
eworldtrade.com 162
Flipkart Internet Private Limited 163
Groupon 164
IndiaMart InterMesh Ltd 165
JD.com Inc. 166
KellySearch.com 167
Macy’s Inc. 168
Mercateo AG 169
Newegg Business Inc 170
ThomasNet Inc 171
Walmart Inc. 172
10 Investing in Global Market: Risk Assessment and Management 173
10.1 Risk Evaluation of Global Market 173
10.2 Critical Success Factors (CSFs) 176
Related Reports and Products 179


List of Tables

List of Tables:

Table 1. Snapshot of Global E-commerce Market in the Balanced Perspective, 2021-2030 20
Table 2. World Economic Outlook, 2021-2031 24
Table 3. World Economic Outlook, 2021-2023 26
Table 4. Scenarios for Economic Impact of Ukraine Crisis 31
Table 5. Main Product Trends and Market Opportunities in Global E-commerce Market 40
Table 6. Global E-commerce Market by Trade Category, 2019-2030, $ bn 48
Table 7. Global E-commerce Market by Type of Commodities, 2019-2030, $ bn 54
Table 8. Global E-commerce Market by Payment Method, 2019-2030, $ bn 64
Table 9. Global E-commerce Market by Distribution Channel, 2019-2030, $ bn 71
Table 10. Global E-commerce Market by Business Model, 2019-2030, $ bn 75
Table 11. Global E-commerce Market by Region, 2019-2030, $ bn 81
Table 12. Leading National E-commerce Market, 2021 and 2030, $ bn 83
Table 13. North America E-commerce Market by Country, 2019-2030, $ bn 86
Table 14. U.S. E-commerce Market by Trade Category, 2019-2030, $ bn 90
Table 15. U.S. E-commerce Market by Type of Commodities, 2019-2030, $ bn 90
Table 16. U.S. E-commerce Market by Payment Method, 2019-2030, $ bn 90
Table 17. Canada E-commerce Market by Trade Category, 2019-2030, $ bn 93
Table 18. Canada E-commerce Market by Type of Commodities, 2019-2030, $ bn 93
Table 19. Canada E-commerce Market by Payment Method, 2019-2030, $ bn 93
Table 20. Mexico E-commerce Market by Trade Category, 2019-2030, $ bn 95
Table 21. Mexico E-commerce Market by Type of Commodities, 2019-2030, $ bn 95
Table 22. Mexico E-commerce Market by Payment Method, 2019-2030, $ bn 95
Table 23. Europe E-commerce Market by Country, 2019-2030, $ bn 99
Table 24. Germany E-commerce Market by Trade Category, 2019-2030, $ bn 101
Table 25. Germany E-commerce Market by Type of Commodities, 2019-2030, $ bn 101
Table 26. Germany E-commerce Market by Payment Method, 2019-2030, $ bn 101
Table 27. UK E-commerce Market by Trade Category, 2019-2030, $ bn 103
Table 28. UK E-commerce Market by Type of Commodities, 2019-2030, $ bn 103
Table 29. UK E-commerce Market by Payment Method, 2019-2030, $ bn 103
Table 30. France E-commerce Market by Trade Category, 2019-2030, $ bn 105
Table 31. France E-commerce Market by Type of Commodities, 2019-2030, $ bn 105
Table 32. France E-commerce Market by Payment Method, 2019-2030, $ bn 105
Table 33. Spain E-commerce Market by Trade Category, 2019-2030, $ bn 107
Table 34. Spain E-commerce Market by Type of Commodities, 2019-2030, $ bn 107
Table 35. Spain E-commerce Market by Payment Method, 2019-2030, $ bn 107
Table 36. Italy E-commerce Market by Trade Category, 2019-2030, $ bn 109
Table 37. Italy E-commerce Market by Type of Commodities, 2019-2030, $ bn 109
Table 38. Italy E-commerce Market by Payment Method, 2019-2030, $ bn 109
Table 39. Russia E-commerce Market by Trade Category, 2019-2030, $ bn 111
Table 40. Russia E-commerce Market by Type of Commodities, 2019-2030, $ bn 111
Table 41. Russia E-commerce Market by Payment Method, 2019-2030, $ bn 111
Table 42. E-commerce Market in Rest of Europe by Country, 2019-2030, $ bn 113
Table 43. APAC E-commerce Market by Country, 2019-2030, $ bn 116
Table 44. Japan E-commerce Market by Trade Category, 2019-2030, $ bn 120
Table 45. Japan E-commerce Market by Type of Commodities, 2019-2030, $ bn 120
Table 46. Japan E-commerce Market by Payment Method, 2019-2030, $ bn 120
Table 47. China E-commerce Market by Trade Category, 2019-2030, $ bn 122
Table 48. China E-commerce Market by Type of Commodities, 2019-2030, $ bn 122
Table 49. China E-commerce Market by Payment Method, 2019-2030, $ bn 122
Table 50. Australia E-commerce Market by Trade Category, 2019-2030, $ bn 124
Table 51. Australia E-commerce Market by Type of Commodities, 2019-2030, $ bn 124
Table 52. Australia E-commerce Market by Payment Method, 2019-2030, $ bn 124
Table 53. India E-commerce Market by Trade Category, 2019-2030, $ bn 126
Table 54. India E-commerce Market by Type of Commodities, 2019-2030, $ bn 126
Table 55. India E-commerce Market by Payment Method, 2019-2030, $ bn 126
Table 56. South Korea E-commerce Market by Trade Category, 2019-2030, $ bn 128
Table 57. South Korea E-commerce Market by Type of Commodities, 2019-2030, $ bn 128
Table 58. South Korea E-commerce Market by Payment Method, 2019-2030, $ bn 128
Table 59. E-commerce Market in Rest of APAC by Country, 2019-2030, $ bn 130
Table 60. South America E-commerce Market by Country, 2019-2030, $ bn 133
Table 61. Argentina E-commerce Market by Trade Category, 2019-2030, $ bn 135
Table 62. Argentina E-commerce Market by Type of Commodities, 2019-2030, $ bn 135
Table 63. Argentina E-commerce Market by Payment Method, 2019-2030, $ bn 135
Table 64. Brazil E-commerce Market by Trade Category, 2019-2030, $ bn 137
Table 65. Brazil E-commerce Market by Type of Commodities, 2019-2030, $ bn 137
Table 66. Brazil E-commerce Market by Payment Method, 2019-2030, $ bn 137
Table 67. Chile E-commerce Market by Trade Category, 2019-2030, $ bn 139
Table 68. Chile E-commerce Market by Type of Commodities, 2019-2030, $ bn 139
Table 69. Chile E-commerce Market by Payment Method, 2019-2030, $ bn 139
Table 70. MEA E-commerce Market by Country, 2019-2030, $ bn 143
Table 71. UAE E-commerce Market by Trade Category, 2019-2030, $ bn 145
Table 72. UAE E-commerce Market by Type of Commodities, 2019-2030, $ bn 145
Table 73. UAE E-commerce Market by Payment Method, 2019-2030, $ bn 145
Table 74. Saudi Arabia E-commerce Market by Trade Category, 2019-2030, $ bn 147
Table 75. Saudi Arabia E-commerce Market by Type of Commodities, 2019-2030, $ bn 147
Table 76. Saudi Arabia E-commerce Market by Payment Method, 2019-2030, $ bn 147
Table 77. South Africa E-commerce Market by Trade Category, 2019-2030, $ bn 149
Table 78. South Africa E-commerce Market by Type of Commodities, 2019-2030, $ bn 149
Table 79. South Africa E-commerce Market by Payment Method, 2019-2030, $ bn 149
Table 80. Alibaba Group Holding Ltd: Company Snapshot 155
Table 81. Alibaba Group Holding Ltd: Business Segmentation 156
Table 82. Alibaba Group Holding Ltd: Product Portfolio 156
Table 83. Risk Evaluation for Investing in Global Market, 2021-2030 174
Table 84. Critical Success Factors and Key Takeaways 177


List of Figures

List of Figures:

Figure 1. Research Method Flow Chart 13
Figure 2. Breakdown of Primary Research 15
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 17
Figure 4. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2030 19
Figure 5. Global E-commerce Market, 2019-2030, $ bn 22
Figure 6. Impact of COVID-19 on Business 28
Figure 7. Primary Drivers and Impact Factors of Global E-commerce Market 32
Figure 8. GDP per capita in the World, 1960-2018, $ thousand 35
Figure 9. Forecast of Middle-class Population by Region, 2015-2030, million 35
Figure 10. Worldwide Connected Devices by Device Type, 2014-2022, billion units 36
Figure 11. Primary Restraints and Impact Factors of Global E-commerce Market 37
Figure 12. Investment Opportunity Analysis 41
Figure 13. Porter’s Fiver Forces Analysis of Global E-commerce Market 44
Figure 14. Breakdown of Global E-commerce Market by Trade Category, 2019-2030, % of Revenue 49
Figure 15. Global Addressable Market Cap in 2022-2030 by Trade Category, Value ($ bn) and Share (%) 49
Figure 16. Global E-commerce Market: B2B, 2019-2030, $ bn 50
Figure 17. Global E-commerce Market: B2C, 2019-2030, $ bn 51
Figure 18. Global E-commerce Market: C2C, 2019-2030, $ bn 52
Figure 19. Global E-commerce Market: C2B, 2019-2030, $ bn 53
Figure 20. Breakdown of Global E-commerce Market by Type of Commodities, 2019-2030, % of Sales Revenue 55
Figure 21. Global Addressable Market Cap in 2022-2030 by Type of Commodities, Value ($ bn) and Share (%) 55
Figure 22. Global E-commerce Market: Electronic Goods, 2019-2030, $ bn 56
Figure 23. Global E-commerce Market: Apparels and Footwear, 2019-2030, $ bn 57
Figure 24. Global E-commerce Market: Travel and Leisure, 2019-2030, $ bn 58
Figure 25. Global E-commerce Market: Food and Beverage, 2019-2030, $ bn 59
Figure 26. Global E-commerce Market: Home Appliances and Furniture, 2019-2030, $ bn 60
Figure 27. Global E-commerce Market: Health and Beauty, 2019-2030, $ bn 61
Figure 28. Global E-commerce Market: Automotive Parts, 2019-2030, $ bn 62
Figure 29. Global E-commerce Market: Other Product Types, 2019-2030, $ bn 63
Figure 30. Breakdown of Global E-commerce Market by Payment Method, 2019-2030, % of Sales Revenue 65
Figure 31. Global Addressable Market Cap in 2022-2030 by Payment Method, Value ($ bn) and Share (%) 65
Figure 32. Global E-commerce Market: Net Banking, 2019-2030, $ bn 66
Figure 33. Global E-commerce Market: Credit Card, 2019-2030, $ bn 67
Figure 34. Global E-commerce Market: Debit Card, 2019-2030, $ bn 68
Figure 35. Global E-commerce Market: e-Wallet, 2019-2030, $ bn 69
Figure 36. Global E-commerce Market: Other Payment Methods, 2019-2030, $ bn 70
Figure 37. Breakdown of Global E-commerce Market by Distribution Channel, 2019-2030, % of Revenue 72
Figure 38. Global Addressable Market Cap in 2022-2030 by Distribution Channel, Value ($ bn) and Share (%) 72
Figure 39. Global E-commerce Market: Retail, 2019-2030, $ bn 73
Figure 40. Global E-commerce Market: Wholesale, 2019-2030, $ bn 74
Figure 41. Breakdown of Global E-commerce Market by Business Model, 2019-2030, % of Revenue 76
Figure 42. Global Addressable Market Cap in 2022-2030 by Business Model, Value ($ bn) and Share (%) 76
Figure 43. Global E-commerce Market: Brick-to-Click, 2019-2030, $ bn 77
Figure 44. Global E-commerce Market: Pure Click, 2019-2030, $ bn 78
Figure 45. Global E-commerce Market: Click-to-Brick, 2019-2030, $ bn 79
Figure 46. Global Market Snapshot by Region 80
Figure 47. Geographic Spread of Worldwide E-commerce Market, 2019-2030, % of Sales Revenue 81
Figure 48. Global Addressable Market Cap in 2022-2030 by Region, Value ($ bn) and Share (%) 82
Figure 49. North American E-commerce Market, 2019-2030, $ bn 85
Figure 50. Breakdown of North America E-commerce Market by Country, 2021 and 2030, % of Revenue 86
Figure 51. Contribution to North America 2022-2030 Cumulative Revenue by Country, Value ($ bn) and Share (%) 87
Figure 52. U.S. E-commerce Market, 2019-2030, $ bn 89
Figure 53. Canada E-commerce Market, 2019-2030, $ bn 92
Figure 54. E-commerce Market in Mexico, 2019-2030, $ bn 94
Figure 55. European E-commerce Market, 2019-2030, $ bn 97
Figure 56. Breakdown of European E-commerce Market by Country, 2021 and 2030, % of Revenue 98
Figure 57. Contribution to Europe 2022-2030 Cumulative Revenue by Country, Value ($ bn) and Share (%) 99
Figure 58. E-commerce Market in Germany, 2019-2030, $ bn 100
Figure 59. E-commerce Market in UK, 2019-2030, $ bn 102
Figure 60. E-commerce Market in France, 2019-2030, $ bn 104
Figure 61. E-commerce Market in Spain, 2019-2030, $ bn 106
Figure 62. E-commerce Market in Italy, 2019-2030, $ bn 108
Figure 63. E-commerce Market in Russia, 2019-2030, $ bn 110
Figure 64. E-commerce Market in Rest of Europe, 2019-2030, $ bn 112
Figure 65. Asia-Pacific E-commerce Market, 2019-2030, $ bn 115
Figure 66. Breakdown of APAC E-commerce Market by Country, 2021 and 2030, % of Revenue 115
Figure 67. Contribution to APAC 2022-2030 Cumulative Revenue by Country, Value ($ bn) and Share (%) 117
Figure 68. E-commerce Market in Japan, 2019-2030, $ bn 119
Figure 69. E-commerce Market in China, 2019-2030, $ bn 121
Figure 70. E-commerce Market in Australia, 2019-2030, $ bn 123
Figure 71. E-commerce Market in India, 2019-2030, $ bn 125
Figure 72. E-commerce Market in South Korea, 2019-2030, $ bn 127
Figure 73. E-commerce Market in Rest of APAC, 2019-2030, $ bn 129
Figure 74. South America E-commerce Market, 2019-2030, $ bn 132
Figure 75. Breakdown of South America E-commerce Market by Country, 2021 and 2030, % of Revenue 132
Figure 76. Contribution to South America 2022-2030 Cumulative Revenue by Country, Value ($ bn) and Share (%) 133
Figure 77. E-commerce Market in Argentina, 2019-2030, $ bn 134
Figure 78. E-commerce Market in Brazil, 2019-2030, $ bn 136
Figure 79. E-commerce Market in Chile, 2019-2030, $ bn 138
Figure 80. E-commerce Market in Rest of South America, 2019-2030, $ bn 140
Figure 81. E-commerce Market in Middle East and Africa (MEA), 2019-2030, $ bn 142
Figure 82. Breakdown of MEA E-commerce Market by Country, 2021 and 2030, % of Revenue 142
Figure 83. Contribution to MEA 2022-2030 Cumulative Revenue by Country, Value ($ bn) and Share (%) 143
Figure 84. E-commerce Market in UAE, 2019-2030, $ bn 144
Figure 85. E-commerce Market in Saudi Arabia, 2019-2030, $ bn 146
Figure 86. E-commerce Market in South Africa, 2019-2030, $ bn 148
Figure 87. Growth Stage of Global E-commerce Industry over the Forecast Period 151

Research methodology is mainly referring to the practical how of any offered piece of research. More specifically, it’s all about how a researcher systematically designs a study in order to assure extremely valid as well as reliable results that ultimately address the targets and objectives of the research.

In any formal research including academic journal, article, dissertation and so on, there will be a special section on a research methodology that mainly describes what, by whom, how to gather as well as how to evaluate the data are provided.

This research methodology has been segmented into following types:

Primary Research:

It is said to be original information that the researchers collect for the crucial purposes of answering the research questions of readers with the help of surveys, observations and experiments.

Secondary Research:

The secondary research is the data that has already been collected by various other researchers in the form of government analysis or scientific studies.

Qualitative Research:

It is descriptive and subjective method irrespective of facts. Both observation and description are essential in this type of research methodology. Its main vision is to analyze knowledge, attitudes, behaviours as well as opinions of people related to the topic of any research. This method has been operated through grounded research, case study and actionable research.

Quantitative Research:

It contains several laboratory experiments, basic surveys, mathematical calculations, simulations and so on. The possible measurement, quantity or amount is considered to be a major factor in the quantitative research methodology.

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