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Europe Extended Reality (XR) Market 2024-2033 by Technology (AR, VR, MX), Component (Hardware, Software, Service & Content Creation), Device Type (AR Devices, VR Devices, MR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity

  • Report ID: 65568
  • Date: May, 2024
  • Pages: 171
  • Category: ICT & Media

Europe extended reality (XR) market was valued at $ 20.98 billion in 2024 and will grow by 32.8% annually over 2024-2033, driven by the wider Internet coverage, the increasing demand for immersive experiences, prevalent mobile and smart devices, and rising demand from consumer electronics, healthcare, and other industrial sectors.

Highlighted with 46 tables and 83 figures, this 171-page report “Europe Extended Reality (XR) Market 2024-2033 by Technology (AR, VR, MX), Component (Hardware, Software, Service & Content Creation), Device Type (AR Devices, VR Devices, MR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Europe extended reality (XR) market and all its sub-segments through extensively detailed classifications.

Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2021-2023 and provides forecast from 2024 till 2033 with 2023 as the base year.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Europe extended reality (XR) market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End User, and Country.

Based on Technology, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) and production value ($ bn) for 2024-2033 included in each main section.

• Augmented Reality (AR)
o Marker-based Augmented Reality (Passive Marker, Active Marker)
o Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
o Other Technologies
• Virtual Reality (VR) (Nonimmersive Technology, Semi-Immersive Technology and Fully Immersive Technology)
• Mixed Reality (MR)

Based on Component, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) production value ($ bn) for 2024-2033 included in each main section.

• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Cloud-based Solutions
• Service & Content Creation

By Device Type, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.

• AR Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Smart Glasses
o Handheld Devices and Others
• VR Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall
• MR Devices
o Wireless Devices
o Wired Devices

By Industry Vertical, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) and production value ($ bn) for 2024-2033 included in each main section.

• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals

By End User, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.

• Consumer
• Enterprise
o Large Enterprises
o Small- & Medium-sized Enterprises (SMEs)

Geographically, the following national/local markets are fully investigated:

• Germany
• UK
• France
• Spain
• Italy
• Netherlands
• Rest of Europe (further segmented into Russia, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2024-2033. The breakdown of national markets by Technology, Component, and Industry Vertical over the forecast years are also included.

The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.


Selected Key Players:

Acer Inc.
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
DAQRI
Dell Technologies Inc.
EON Reality, Inc.
Google, LLC
HP Development Co., L.P.
HTC Corporation
Infinity Augmented Reality, Inc.
Intel Corporation
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Meta Company
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Occipital Inc.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Seiko Epson Corporation
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

1 Introduction 10
1.1 Industry Definition and Research Scope 10
1.1.1 Industry Definition 10
1.1.2 Research Scope 11
1.2 Research Methodology 14
1.2.1 Overview of Market Research Methodology 14
1.2.2 Market Assumption 15
1.2.3 Secondary Data 15
1.2.4 Primary Data 15
1.2.5 Data Filtration and Model Design 16
1.2.6 Market Size/Share Estimation 17
1.2.7 Research Limitations 18
1.3 Executive Summary 19
2 Market Overview and Dynamics 22
2.1 Market Size and Forecast 22
2.1.1 Impact of COVID-19 on World Economy 24
2.1.2 Impact of COVID-19 on the Market 27
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 29
2.2 Major Growth Drivers 33
2.3 Market Restraints and Challenges 38
2.4 Emerging Opportunities and Market Trends 41
2.5 Porter’s Fiver Forces Analysis 45
3 Segmentation of Europe Market by Technology 49
3.1 Market Overview by Technology 49
3.2 Augmented Reality (AR) 53
3.2.1 Marker-based AR 54
3.2.2 Markerless AR 55
3.2.3 Other Technologies 56
3.3 Virtual Reality (VR) 57
3.3.1 Nonimmersive Technology 58
3.3.2 Semi-Immersive Technology 59
3.3.3 Fully Immersive Technology 60
3.4 Mixed Reality (MR) 61
4 Segmentation of Europe Market by Component 62
4.1 Market Overview by Component 62
4.2 Hardware 66
4.2.1 Sensors 68
4.2.2 Semiconductor Component 69
4.2.3 Displays and Projectors 70
4.2.4 Position Trackers 71
4.2.5 Cameras 72
4.2.6 Other Hardware 73
4.3 Software 74
4.3.1 Software Developer Kits 75
4.3.2 Cloud-based Solutions 76
4.4 Service & Content Creation 77
5 Segmentation of Europe Market by Device Type 78
5.1 Market Overview by Device Type 78
5.2 AR Devices 80
5.2.1 Head-Mounted Display (HMD) 82
5.2.2 Head-Up Display (HUD) 83
5.2.3 Smart Glasses 84
5.2.4 Handheld Devices and Others 85
5.3 VR Devices 86
5.3.1 Head-Mounted Display (HMD) 88
5.3.2 Gesture-Tracking Device 89
5.3.3 Projector & Display Wall 90
5.4 MR Devices 91
5.4.1 Wireless Devices 92
5.4.2 Wired Devices 93
6 Segmentation of Europe Market by Industry Vertical 94
6.1 Market Overview by Industry Vertical 94
6.2 Gaming & Entertainment 98
6.3 Industrial & Manufacturing 99
6.4 Aerospace & Defense 100
6.5 Healthcare 101
6.6 Education 102
6.7 Automotive 103
6.8 Retail & Marketing 104
6.9 Other Verticals 105
7 Segmentation of Europe Market by End User 106
7.1 Market Overview by End User 106
7.2 Consumer 108
7.3 Enterprise 109
7.3.1 Large Enterprises 109
7.3.2 Small- & Medium-sized Enterprises (SMEs) 111
8 European Market 2022-2032 by Country 112
8.1 Overview of European Market 112
8.2 Germany 115
8.3 U.K. 117
8.4 France 119
8.5 Spain 121
8.6 Italy 123
8.7 Netherlands 125
8.8 Rest of European Market 127
9 Competitive Landscape 129
9.1 Overview of Key Vendors 129
9.2 New Product Launch, Partnership, Investment, and M&A 132
9.3 Company Profiles 133
Acer Inc. 133
Apple Inc. 135
Atheer, Inc. 136
Blippar Ltd. 137
Catchoom Technologies, S.L. 138
DAQRI 139
Dell Technologies Inc. 140
EON Reality, Inc. 141
Google, LLC 142
HP Development Co., L.P. 143
HTC Corporation 144
Infinity Augmented Reality, Inc. 145
Intel Corporation 146
Intellectsoft LLC 147
Leap Motion, Inc. 148
Lumus Ltd. 149
Magic Leap, Inc 150
Meta Company 151
Microsoft Corp. 152
Niantic Inc. 153
Nintendo Co., Ltd. 154
Occipital Inc. 155
Oculus VR, LLC 156
Optinvent S.A. 157
Popar Co., Ltd. 158
Qualcomm Technologies Inc. 159
Samsung Co., Ltd. 160
Seiko Epson Corporation 161
Sony Corporation 162
Total Immersion 163
Universal mCloud Corp. (NGRAIN) 164
Virtuix 165
Vuzix Corp. 166
Wayray AG 167
Wikitude GmbH 168
Zappar Ltd. 169
Zugara, Inc. 170
RELATED REPORTS 171


List of Tables



Table 1. Snapshot of Europe Extended Reality Market in Balanced Perspective, 2022-2032 20
Table 2. World Economic Outlook, 2021-2031 25
Table 3. World Economic Outlook, 2021-2023 26
Table 4. Scenarios for Economic Impact of Ukraine Crisis 30
Table 5. Main Product Trends and Market Opportunities in Europe Extended Reality Market 41
Table 6. Europe Extended Reality Market by Technology, 2022-2032, $ mn (Demand Value) 49
Table 7. Europe Extended Reality Market by Technology, 2022-2032, $ mn (Production Value) 51
Table 8. Europe Augmented Reality Market by Technology, 2022-2032, $ mn 53
Table 9. Europe Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn 54
Table 10. Europe Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn 55
Table 11. Europe Virtual Reality Market by Technology, 2022-2032, $ mn 57
Table 12. Europe Extended Reality Market by Component, 2022-2032, $ mn (Demand Value) 62
Table 13. Europe Extended Reality Market by Component, 2022-2032, $ mn (Production Value) 64
Table 14. Europe Extended Reality Market: Hardware by Type, 2022-2032, $ mn 67
Table 15. Europe Extended Reality Market: Software by Type, 2022-2032, $ mn 74
Table 16. Europe Extended Reality Market by Device Type, 2022-2032, $ mn 78
Table 17. Europe Augmented Reality Market by Device, 2022-2032, $ mn 81
Table 18. Europe Virtual Reality Market by Device, 2022-2032, $ mn 87
Table 19. Europe Mixed Reality (MR) Market by Device, 2022-2032, $ mn 91
Table 20. Europe Extended Reality Market by Industry Vertical, 2022-2032, $ mn (Demand Value) 94
Table 21. Europe Extended Reality Market by Industry Vertical, 2022-2032, $ mn (Production Value) 96
Table 22. Europe Extended Reality Market by End User, 2022-2032, $ mn 106
Table 23. Europe Extended Reality Market by End User, 2022-2032, $ mn 109
Table 24. Europe Extended Reality Market by Country, 2022-2032, $ mn 114
Table 25. Germany Extended Reality Market by Technology, 2022-2032, $ mn 116
Table 26. Germany Extended Reality Market by Component, 2022-2032, $ mn 116
Table 27. Germany Extended Reality Market by Industry Vertical, 2022-2032, $ mn 116
Table 28. U.K. Extended Reality Market by Technology, 2022-2032, $ mn 118
Table 29. U.K. Extended Reality Market by Component, 2022-2032, $ mn 118
Table 30. U.K. Extended Reality Market by Industry Vertical, 2022-2032, $ mn 118
Table 31. France Extended Reality Market by Technology, 2022-2032, $ mn 120
Table 32. France Extended Reality Market by Component, 2022-2032, $ mn 120
Table 33. France Extended Reality Market by Industry Vertical, 2022-2032, $ mn 120
Table 34. Spain Extended Reality Market by Technology, 2022-2032, $ mn 122
Table 35. Spain Extended Reality Market by Component, 2022-2032, $ mn 122
Table 36. Spain Extended Reality Market by Industry Vertical, 2022-2032, $ mn 122
Table 37. Italy Extended Reality Market by Technology, 2022-2032, $ mn 124
Table 38. Italy Extended Reality Market by Component, 2022-2032, $ mn 124
Table 39. Italy Extended Reality Market by Industry Vertical, 2022-2032, $ mn 124
Table 40. Netherlands Extended Reality Market by Technology, 2022-2032, $ mn 126
Table 41. Netherlands Extended Reality Market by Component, 2022-2032, $ mn 126
Table 42. Netherlands Extended Reality Market by Industry Vertical, 2022-2032, $ mn 126
Table 43. Extended Reality Market in Rest of Europe by Country, 2022-2032, $ mn 128
Table 44. Acer Inc.: Company Snapshot 133
Table 45. Acer Inc.: Business Segmentation 134
Table 46. Acer Inc.: Product Portfolio 134


List of Figures



Figure 1. Research Method Flow Chart 14
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 17
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 19
Figure 4. Europe Extended Reality Market by Demand Value, 2022-2032, $ mn 22
Figure 5. Europe Extended Reality Market by Production Value, 2022-2032, $ mn 23
Figure 6. Impact of COVID-19 on Business 27
Figure 7. Primary Drivers and Impact Factors of Europe Extended Reality Market 33
Figure 8. Forecast of Middle-class Population by Region, 2015-2030, million 36
Figure 9. World Digital Gaming Market, 2022-2032, $ bn 36
Figure 10. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country 37
Figure 11. Primary Restraints and Impact Factors of Europe Extended Reality Market 38
Figure 12. Investment Opportunity Analysis 42
Figure 13. Porter’s Fiver Forces Analysis of Europe Extended Reality Market 45
Figure 14. Breakdown of Europe Extended Reality Market by Technology, 2022-2032, % of Demand Value 50
Figure 15. Europe Addressable Market Cap in 2023-2032 by Technology, Demand Value ($ mn) and Share (%) 50
Figure 16. Breakdown of Europe Extended Reality Market by Technology, 2022-2032, % of Production Value 52
Figure 17. Europe Addressable Market Cap in 2023-2032 by Technology, Production Value ($ mn) and Share (%) 52
Figure 18. Europe Extended Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn 53
Figure 19. Europe Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn 54
Figure 20. Europe Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn 55
Figure 21. Europe Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn 56
Figure 22. Europe Extended Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn 57
Figure 23. Europe Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn 58
Figure 24. Europe Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn 59
Figure 25. Europe Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn 60
Figure 26. Europe Extended Reality Market by Technology: Mixed Reality (MR), 2022-2032, $ mn 61
Figure 27. Breakdown of Europe Extended Reality Market by Component, 2022-2032, % of Demand Value 63
Figure 28. Europe Addressable Market Cap in 2023-2032 by Component, Demand Value ($ mn) and Share (%) 63
Figure 29. Breakdown of Europe Extended Reality Market by Component, 2022-2032, % of Production Value 65
Figure 30. Europe Addressable Market Cap in 2023-2032 by Component, Demand Production Value ($ mn) and Share (%) 65
Figure 31. Europe Extended Reality Market by Component: Hardware, 2022-2032, $ mn 66
Figure 32. Europe Extended Reality Market by Hardware: Sensors, 2022-2032, $ mn 68
Figure 33. Europe Extended Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn 69
Figure 34. Europe Extended Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn 70
Figure 35. Europe Extended Reality Market by Hardware: Position Trackers, 2022-2032, $ mn 71
Figure 36. Europe Extended Reality Market by Hardware: Cameras, 2022-2032, $ mn 72
Figure 37. Europe Extended Reality Market by Hardware: Other Hardware, 2022-2032, $ mn 73
Figure 38. Europe Extended Reality Market by Component: Software, 2022-2032, $ mn 74
Figure 39. Europe Extended Reality Market by Software: Software Developer Kits, 2022-2032, $ mn 75
Figure 40. Europe Extended Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn 76
Figure 41. Europe Extended Reality Market by Component: Service & Content Creation, 2022-2032, $ mn 77
Figure 42. Breakdown of Europe Extended Reality Market by Device Type, 2022-2032, % of Sales Revenue 79
Figure 43. Europe Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%) 79
Figure 44. Europe Extended Reality Market by Device Type: AR Devices, 2022-2032, $ mn 80
Figure 45. Europe Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 82
Figure 46. Europe Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn 83
Figure 47. Europe Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn 84
Figure 48. Europe Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn 85
Figure 49. Europe Extended Reality Market by Device Type: VR Devices, 2022-2032, $ mn 86
Figure 50. Europe Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 88
Figure 51. Europe Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn 89
Figure 52. Europe Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn 90
Figure 53. Europe Extended Reality Market by Device Type: MR Devices, 2022-2032, $ mn 91
Figure 54. Europe Mixed Reality (MR) Market by Device: Wireless Devices, 2022-2032, $ mn 92
Figure 55. Europe Mixed Reality (MR) Market by Device: Wired Devices, 2022-2032, $ mn 93
Figure 56. Breakdown of Europe Extended Reality Market by Industry Vertical, 2022-2032, % of Demand Value 95
Figure 57. Europe Addressable Market Cap in 2023-2032 by Industry Vertical, Demand Value ($ mn) and Share (%) 95
Figure 58. Breakdown of Europe Extended Reality Market by Industry Vertical, 2022-2032, % of Production Value 97
Figure 59. Europe Addressable Market Cap in 2023-2032 by Industry Vertical, Production Value ($ mn) and Share (%) 97
Figure 60. Europe Extended Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn 98
Figure 61. Europe Extended Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn 99
Figure 62. Europe Extended Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn 100
Figure 63. Europe Extended Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn 101
Figure 64. Europe Extended Reality Market by Industry Vertical: Education, 2022-2032, $ mn 102
Figure 65. Europe Extended Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn 103
Figure 66. Europe Extended Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn 104
Figure 67. Europe Extended Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn 105
Figure 68. Breakdown of Europe Extended Reality Market by End User, 2022-2032, % of Revenue 107
Figure 69. Europe Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%) 107
Figure 70. Europe Extended Reality Market by End User: Consumer, 2022-2032, $ mn 108
Figure 71. Europe Extended Reality Market by End User: Enterprise, 2022-2032, $ mn 109
Figure 72. Europe Extended Reality Market by End User: Large Enterprises, 2022-2032, $ mn 110
Figure 73. Europe Extended Reality Market by End User: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn 111
Figure 74. Breakdown of European Extended Reality Market by Country, 2022 and 2032, % of Revenue 113
Figure 75. Contribution to Europe 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 114
Figure 76. Extended Reality Market in Germany, 2022-2032, $ mn 115
Figure 77. Extended Reality Market in U.K., 2022-2032, $ mn 117
Figure 78. Extended Reality Market in France, 2022-2032, $ mn 119
Figure 79. Extended Reality Market in Spain, 2022-2032, $ mn 121
Figure 80. Extended Reality Market in Italy, 2022-2032, $ mn 123
Figure 81. Extended Reality Market in Netherlands, 2022-2032, $ mn 125
Figure 82. Extended Reality Market in Rest of Europe, 2022-2032, $ mn 127
Figure 83. Growth Stage of Europe Extended Reality Industry over the Forecast Period 129

Research methodology is mainly referring to the practical how of any offered piece of research. More specifically, it’s all about how a researcher systematically designs a study in order to assure extremely valid as well as reliable results that ultimately address the targets and objectives of the research.

In any formal research including academic journal, article, dissertation and so on, there will be a special section on a research methodology that mainly describes what, by whom, how to gather as well as how to evaluate the data are provided.

This research methodology has been segmented into following types:

Primary Research:

It is said to be original information that the researchers collect for the crucial purposes of answering the research questions of readers with the help of surveys, observations and experiments.

Secondary Research:

The secondary research is the data that has already been collected by various other researchers in the form of government analysis or scientific studies.

Qualitative Research:

It is descriptive and subjective method irrespective of facts. Both observation and description are essential in this type of research methodology. Its main vision is to analyze knowledge, attitudes, behaviours as well as opinions of people related to the topic of any research. This method has been operated through grounded research, case study and actionable research.

Quantitative Research:

It contains several laboratory experiments, basic surveys, mathematical calculations, simulations and so on. The possible measurement, quantity or amount is considered to be a major factor in the quantitative research methodology.

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