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Europe E-commerce Market 2023-2030 by Trade Category (B2B, B2C, C2C, C2B), Type of Commodities, Payment Method, Distribution Channel, Business Model, and Country: Trend Forecast and Growth Opportunity

  • Report ID: 57571
  • Date: May, 2023
  • Pages: 125
  • Category: BFSI

Europe E-commerce market was valued at $1,326.5 million in 2021 and will grow by 7.5% annually over 2021-2030, driven by rising preference on online shopping amid COVID-19 pandemic, rapid urbanization, more influence of social media on shopping behaviors, growing mobile devices and internet penetration, and advancing digital technology for commerce such as cloud, big data, and online payment.


Highlighted with 35 tables and 55 figures, this 125-page report “Europe E-commerce Market 2021-2030 by Trade Category (B2B, B2C, C2C, C2B), Type of Commodities, Payment Method, Distribution Channel, Business Model, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Europe E-commerce market and all its sub-segments through extensively detailed classifications.

Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2019-2021 and provides forecast from 2023 till 2030 with 2022 as the base year.

(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Europe E-commerce market in every aspect of the classification from perspectives of Trade Category, Type of Commodities, Payment Method, Distribution Channel, Business Model, and Country.

Based on Trade Category, the Europe market is segmented into the following sub-markets with annual revenue ($ bn) for 2021-2030 included in each section.

• B2B
• B2C
• C2C
• C2B

Based on Commodities, the Europe market is segmented into the following sub-markets with annual revenue ($ bn) for 2021-2030 included in each section.

• Electronic Goods
• Apparels and Footwear
• Travel and Leisure
• Food and Beverage
• Home Appliances and Furniture
• Health and Beauty
• Automotive Parts
• Other Product Types

By Payment Method, the Europe market is segmented into the following sub-markets with annual revenue ($ bn) for 2021-2030 included in each section.

• Net Banking
• Credit Card
• Debit Card
• e-Wallet
• Other Payment Methods

By Distribution Channel, the Europe market is segmented into the following sub-markets with annual revenue ($ bn) for 2021-2030 included in each section.

• Retail
• Wholesale

By Business Model, the Europe market is segmented into the following sub-markets with annual revenue ($ bn) for 2021-2030 included in each section.

• Brick-to-Click
• Pure Click
• Click-to-Brick

Geographically, the following national/local markets are fully investigated:

• Germany
• UK
• France
• Spain
• Italy
• Russia
• Rest of Europe (further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)

For each key country, detailed analysis and data for annual revenue ($ bn) are available for 2021-2030. The breakdown of national markets by Trade Category, Type of Commodities and Payment Method over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Selected Key Players:

Alibaba Group Holding Ltd
Amazon.com, Inc.
ChinaAseanTrade.com
Craigslist, Inc.
DIYTrade.com
eBay Inc.
eworldtrade.com
Flipkart Internet Private Limited
Groupon
IndiaMart InterMesh Ltd
JD.com Inc.
KellySearch.com
Macy’s Inc.
Mercateo AG
Newegg Business Inc
ThomasNet Inc
Walmart Inc.

(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 13
1.2.3 Secondary Data 13
1.2.4 Primary Data 13
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the Market 27
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 29
2.2 Major Growth Drivers 31
2.3 Market Restraints and Challenges 36
2.4 Emerging Opportunities and Market Trends 39
2.5 Porter’s Fiver Forces Analysis 43
3 Segmentation of Europe Market by Trade Category 47
3.1 Market Overview by Trade Category 47
3.2 B2B 49
3.3 B2C 50
3.4 C2C 51
3.5 C2B 52
4 Segmentation of Europe Market by Type of Commodities 53
4.1 Market Overview by Type of Commodities 53
4.2 Electronic Goods 55
4.3 Apparels and Footwear 56
4.4 Travel and Leisure 57
4.5 Food and Beverage 58
4.6 Home Appliances and Furniture 59
4.7 Health and Beauty 60
4.8 Automotive Parts 61
4.9 Other Product Types 62
5 Segmentation of Europe Market by Payment Method 63
5.1 Market Overview by Payment Method 63
5.2 Net Banking 65
5.3 Credit Card 66
5.4 Debit Card 67
5.5 e-Wallet 68
5.6 Other Payment Methods 69
6 Segmentation of Europe Market by Distribution Channel 70
6.1 Market Overview by Distribution Channel 70
6.2 Retail 72
6.3 Wholesale 73
7 Segmentation of Europe Market by Business Model 74
7.1 Market Overview by Business Model 74
7.2 Brick-to-Click 76
7.3 Pure Click 77
7.4 Click-to-Brick 78
8 European Market 2019-2030 by Country 79
8.1 Overview of European Market 79
8.2 Germany 82
8.3 UK 84
8.4 France 87
8.5 Spain 89
8.6 Italy 91
8.7 Russia 93
8.8 Rest of European Market 95
9 Competitive Landscape 97
9.1 Overview of Key Vendors 97
9.2 New Product Launch, Partnership, Investment, and M&A 100
9.3 Company Profiles 101
Alibaba Group Holding Ltd 101
Amazon.com, Inc. 103
ChinaAseanTrade.com 104
Craigslist, Inc. 105
DIYTrade.com 106
eBay Inc. 107
eworldtrade.com 108
Flipkart Internet Private Limited 109
Groupon 110
IndiaMart InterMesh Ltd 111
JD.com Inc. 112
KellySearch.com 113
Macy’s Inc. 114
Mercateo AG 115
Newegg Business Inc 116
ThomasNet Inc 117
Walmart Inc. 118
10 Investing in Europe Market: Risk Assessment and Management 119
10.1 Risk Evaluation of Europe Market 119
10.2 Critical Success Factors (CSFs) 122
Related Reports and Products 125


List of Tables

List of Tables:

Table 1. Snapshot of Europe E-commerce Market in the Balanced Perspective, 2021-2030 19
Table 2. World Economic Outlook, 2021-2031 23
Table 3. World Economic Outlook, 2021-2023 25
Table 4. Scenarios for Economic Impact of Ukraine Crisis 30
Table 5. Main Product Trends and Market Opportunities in Europe E-commerce Market 39
Table 6. Europe E-commerce Market by Trade Category, 2019-2030, $ bn 47
Table 7. Europe E-commerce Market by Type of Commodities, 2019-2030, $ bn 53
Table 8. Europe E-commerce Market by Payment Method, 2019-2030, $ bn 63
Table 9. Europe E-commerce Market by Distribution Channel, 2019-2030, $ bn 70
Table 10. Europe E-commerce Market by Business Model, 2019-2030, $ bn 74
Table 11. Europe E-commerce Market by Country, 2019-2030, $ bn 81
Table 12. Germany E-commerce Market by Trade Category, 2019-2030, $ bn 83
Table 13. Germany E-commerce Market by Type of Commodities, 2019-2030, $ bn 83
Table 14. Germany E-commerce Market by Payment Method, 2019-2030, $ bn 83
Table 15. UK E-commerce Market by Trade Category, 2019-2030, $ bn 86
Table 16. UK E-commerce Market by Type of Commodities, 2019-2030, $ bn 86
Table 17. UK E-commerce Market by Payment Method, 2019-2030, $ bn 86
Table 18. France E-commerce Market by Trade Category, 2019-2030, $ bn 88
Table 19. France E-commerce Market by Type of Commodities, 2019-2030, $ bn 88
Table 20. France E-commerce Market by Payment Method, 2019-2030, $ bn 88
Table 21. Spain E-commerce Market by Trade Category, 2019-2030, $ bn 90
Table 22. Spain E-commerce Market by Type of Commodities, 2019-2030, $ bn 90
Table 23. Spain E-commerce Market by Payment Method, 2019-2030, $ bn 90
Table 24. Italy E-commerce Market by Trade Category, 2019-2030, $ bn 92
Table 25. Italy E-commerce Market by Type of Commodities, 2019-2030, $ bn 92
Table 26. Italy E-commerce Market by Payment Method, 2019-2030, $ bn 92
Table 27. Russia E-commerce Market by Trade Category, 2019-2030, $ bn 94
Table 28. Russia E-commerce Market by Type of Commodities, 2019-2030, $ bn 94
Table 29. Russia E-commerce Market by Payment Method, 2019-2030, $ bn 94
Table 30. E-commerce Market in Rest of Europe by Country, 2019-2030, $ bn 96
Table 31. Alibaba Group Holding Ltd: Company Snapshot 101
Table 32. Alibaba Group Holding Ltd: Business Segmentation 102
Table 33. Alibaba Group Holding Ltd: Product Portfolio 102
Table 34. Risk Evaluation for Investing in Europe Market, 2021-2030 120
Table 35. Critical Success Factors and Key Takeaways 123


List of Figures

List of Figures:

Figure 1. Research Method Flow Chart 12
Figure 2. Breakdown of Primary Research 14
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 4. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2030 18
Figure 5. Europe E-commerce Market, 2019-2030, $ bn 21
Figure 6. Impact of COVID-19 on Business 27
Figure 7. Primary Drivers and Impact Factors of Europe E-commerce Market 31
Figure 8. GDP per capita in the World, 1960-2018, $ thousand 34
Figure 9. Forecast of Middle-class Population by Region, 2015-2030, million 34
Figure 10. Worldwide Connected Devices by Device Type, 2014-2022, billion units 35
Figure 11. Primary Restraints and Impact Factors of Europe E-commerce Market 36
Figure 12. Investment Opportunity Analysis 40
Figure 13. Porter’s Fiver Forces Analysis of Europe E-commerce Market 43
Figure 14. Breakdown of Europe E-commerce Market by Trade Category, 2019-2030, % of Revenue 48
Figure 15. Europe Addressable Market Cap in 2022-2030 by Trade Category, Value ($ bn) and Share (%) 48
Figure 16. Europe E-commerce Market: B2B, 2019-2030, $ bn 49
Figure 17. Europe E-commerce Market: B2C, 2019-2030, $ bn 50
Figure 18. Europe E-commerce Market: C2C, 2019-2030, $ bn 51
Figure 19. Europe E-commerce Market: C2B, 2019-2030, $ bn 52
Figure 20. Breakdown of Europe E-commerce Market by Type of Commodities, 2019-2030, % of Sales Revenue 54
Figure 21. Europe Addressable Market Cap in 2022-2030 by Type of Commodities, Value ($ bn) and Share (%) 54
Figure 22. Europe E-commerce Market: Electronic Goods, 2019-2030, $ bn 55
Figure 23. Europe E-commerce Market: Apparels and Footwear, 2019-2030, $ bn 56
Figure 24. Europe E-commerce Market: Travel and Leisure, 2019-2030, $ bn 57
Figure 25. Europe E-commerce Market: Food and Beverage, 2019-2030, $ bn 58
Figure 26. Europe E-commerce Market: Home Appliances and Furniture, 2019-2030, $ bn 59
Figure 27. Europe E-commerce Market: Health and Beauty, 2019-2030, $ bn 60
Figure 28. Europe E-commerce Market: Automotive Parts, 2019-2030, $ bn 61
Figure 29. Europe E-commerce Market: Other Product Types, 2019-2030, $ bn 62
Figure 30. Breakdown of Europe E-commerce Market by Payment Method, 2019-2030, % of Sales Revenue 64
Figure 31. Europe Addressable Market Cap in 2022-2030 by Payment Method, Value ($ bn) and Share (%) 64
Figure 32. Europe E-commerce Market: Net Banking, 2019-2030, $ bn 65
Figure 33. Europe E-commerce Market: Credit Card, 2019-2030, $ bn 66
Figure 34. Europe E-commerce Market: Debit Card, 2019-2030, $ bn 67
Figure 35. Europe E-commerce Market: e-Wallet, 2019-2030, $ bn 68
Figure 36. Europe E-commerce Market: Other Payment Methods, 2019-2030, $ bn 69
Figure 37. Breakdown of Europe E-commerce Market by Distribution Channel, 2019-2030, % of Revenue 71
Figure 38. Europe Addressable Market Cap in 2022-2030 by Distribution Channel, Value ($ bn) and Share (%) 71
Figure 39. Europe E-commerce Market: Retail, 2019-2030, $ bn 72
Figure 40. Europe E-commerce Market: Wholesale, 2019-2030, $ bn 73
Figure 41. Breakdown of Europe E-commerce Market by Business Model, 2019-2030, % of Revenue 75
Figure 42. Europe Addressable Market Cap in 2022-2030 by Business Model, Value ($ bn) and Share (%) 75
Figure 43. Europe E-commerce Market: Brick-to-Click, 2019-2030, $ bn 76
Figure 44. Europe E-commerce Market: Pure Click, 2019-2030, $ bn 77
Figure 45. Europe E-commerce Market: Click-to-Brick, 2019-2030, $ bn 78
Figure 46. Breakdown of European E-commerce Market by Country, 2021 and 2030, % of Revenue 80
Figure 47. Contribution to Europe 2022-2030 Cumulative Revenue by Country, Value ($ bn) and Share (%) 81
Figure 48. E-commerce Market in Germany, 2019-2030, $ bn 82
Figure 49. E-commerce Market in UK, 2019-2030, $ bn 84
Figure 50. E-commerce Market in France, 2019-2030, $ bn 87
Figure 51. E-commerce Market in Spain, 2019-2030, $ bn 89
Figure 52. E-commerce Market in Italy, 2019-2030, $ bn 91
Figure 53. E-commerce Market in Russia, 2019-2030, $ bn 93
Figure 54. E-commerce Market in Rest of Europe, 2019-2030, $ bn 95
Figure 55. Growth Stage of Europe E-commerce Industry over the Forecast Period 97

Research methodology is mainly referring to the practical how of any offered piece of research. More specifically, it’s all about how a researcher systematically designs a study in order to assure extremely valid as well as reliable results that ultimately address the targets and objectives of the research.

In any formal research including academic journal, article, dissertation and so on, there will be a special section on a research methodology that mainly describes what, by whom, how to gather as well as how to evaluate the data are provided.

This research methodology has been segmented into following types:

Primary Research:

It is said to be original information that the researchers collect for the crucial purposes of answering the research questions of readers with the help of surveys, observations and experiments.

Secondary Research:

The secondary research is the data that has already been collected by various other researchers in the form of government analysis or scientific studies.

Qualitative Research:

It is descriptive and subjective method irrespective of facts. Both observation and description are essential in this type of research methodology. Its main vision is to analyze knowledge, attitudes, behaviours as well as opinions of people related to the topic of any research. This method has been operated through grounded research, case study and actionable research.

Quantitative Research:

It contains several laboratory experiments, basic surveys, mathematical calculations, simulations and so on. The possible measurement, quantity or amount is considered to be a major factor in the quantitative research methodology.

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