
Europe Automotive Augmented Reality and Virtual Reality Market 2024-2033 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, Vehicle Type (Passenger, Commercial), Driving Autonomy (Conventional, Autonomous & Semi-autonomous), and Country: Trend Forecast and Growth Opportunity
- Report ID: 65565
- Date: May, 2024
- Pages: 140
- Category: ICT & Media
Europe automotive augmented reality and virtual reality market was valued at $0.84 billion in 2024 and will grow by 30.1% annually over 2024-2033, driven by the rising adoption of advanced technologies in the automotive industry, the growing advancement in connected vehicles and immersive technologies, and the cost-effective benefits associated with the use of AR & VR.
Highlighted with 43 tables and 69 figures, this 140-page report “Europe Automotive Augmented Reality and Virtual Reality Market 2024-2033 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, Vehicle Type (Passenger, Commercial), Driving Autonomy (Conventional, Autonomous & Semi-autonomous), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Europe automotive augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications.
Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2021-2023 and provides forecast from 2024 till 2033 with 2023 as the base year.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Europe automotive augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, Vehicle Type, Driving Autonomy, and Country.
Based on Technology, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.
• Augmented Reality (AR)
o Marker-based Augmented Reality (Passive Marker, Active Marker)
o Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
o Other Technologies
• Virtual Reality (VR)
o Nonimmersive Technology
o Semi-Immersive Technology
o Fully Immersive Technology
Based on Offering, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Imaging Solutions
o Enterprise Solutions
o Content Platforms
o Other Software
• Services
o Cloud Services
o System Integration
o Consulting
o Other Services
By Device Type, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.
• AR Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Smart Glasses
o Handheld Devices and Others
• VR Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall
By Application, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.
• Manufacturing & Supply
• Research & Development
• Marketing & Sales
• Aftermarket Service
• Support Functions & Training
• Other Applications
By Vehicle Type, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.
• Passenger Vehicles
• Commercial Vehicles
By Driving Autonomy, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.
• Conventional Driving
• Autonomous & Semi-autonomous Driving
Geographically, the following national/local markets are fully investigated:
• Germany
• UK
• France
• Spain
• Italy
• Netherlands
• Rest of Europe (further segmented into Russia, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2024-2033. The breakdown of national markets by Technology, Application, and Vehicle Type over the forecast years are also included.
The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
AutoVRse
Continental AG
DENSO
Garmin
General Motors (GM)
HARMAN International
HTC Corporation
Hyundai Motor Company
Jaguar
Mercedes-Benz
Microsoft Corporation
Nippon Seiki
NVIDIA
Panasonic
Robert Bosch GmbH
Unity Technologies ApS
Visteon Corporation
Volkswagen AG
WayRay AG
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the Market 25
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 27
2.2 Major Growth Drivers 31
2.3 Market Restraints and Challenges 35
2.4 Emerging Opportunities and Market Trends 38
2.5 Porter’s Fiver Forces Analysis 42
3 Segmentation of Europe Market by Technology 46
3.1 Market Overview by Technology 46
3.2 Augmented Reality (AR) 48
3.2.1 Marker-based AR 49
3.2.2 Markerless AR 50
3.2.3 Other Technologies 51
3.3 Virtual Reality (VR) 52
3.3.1 Nonimmersive Technology 53
3.3.2 Semi-Immersive Technology 54
3.3.3 Fully Immersive Technology 55
4 Segmentation of Europe Market by Offering 56
4.1 Market Overview by Offering 56
4.2 Hardware 58
4.2.1 Sensors 60
4.2.2 Semiconductor Component 61
4.2.3 Displays and Projectors 62
4.2.4 Position Trackers 63
4.2.5 Cameras 64
4.2.6 Other Hardware 65
4.3 Software 66
4.4 Services 68
5 Segmentation of Europe Market by Device Type 70
5.1 Market Overview by Device Type 70
5.2 AR Devices 72
5.2.1 Head-Mounted Display (HMD) 74
5.2.2 Head-Up Display (HUD) 75
5.2.3 Smart Glasses 76
5.2.4 Handheld Devices and Others 77
5.3 VR Devices 78
5.3.1 Head-Mounted Display (HMD) 80
5.3.2 Gesture-Tracking Device 81
5.3.3 Projector & Display Wall 82
6 Segmentation of Europe Market by Application 83
6.1 Market Overview by Application 83
6.2 Manufacturing & Supply 85
6.3 Research & Development 86
6.4 Marketing & Sales 87
6.5 Aftermarket Service 88
6.6 Support Functions & Training 89
6.7 Other Applications 90
7 Segmentation of Europe Market by Vehicle Type 91
7.1 Market Overview by Vehicle Type 91
7.2 Passenger Vehicles 93
7.3 Commercial Vehicles 94
8 Segmentation of Europe Market by Driving Autonomy 95
8.1 Market Overview by Driving Autonomy 95
8.2 Conventional Driving 97
8.3 Autonomous & Semi-autonomous Driving 98
9 European Market 2022-2032 by Country 99
9.1 Overview of European Market 99
9.2 Germany 102
9.3 U.K. 104
9.4 France 106
9.5 Spain 108
9.6 Italy 110
9.7 Netherlands 112
9.8 Rest of European Market 114
10 Competitive Landscape 116
10.1 Overview of Key Vendors 116
10.2 New Product Launch, Partnership, Investment, and M&A 119
10.3 Company Profiles 120
AutoVRse 120
Continental AG 122
DENSO 123
Garmin 124
General Motors (GM) 125
HARMAN International 126
HTC Corporation 127
Hyundai Motor Company 128
Jaguar 129
Mercedes-Benz 130
Microsoft Corporation 131
Nippon Seiki 132
NVIDIA 133
Panasonic 134
Robert Bosch GmbH 135
Unity Technologies ApS 136
Visteon Corporation 137
Volkswagen AG 138
WayRay AG 139
RELATED REPORTS 140
List of Tables
Table 1. Snapshot of Europe Automotive Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032 19
Table 2. World Economic Outlook, 2021-2031 23
Table 3. World Economic Outlook, 2021-2023 24
Table 4. Scenarios for Economic Impact of Ukraine Crisis 28
Table 5. Main Product Trends and Market Opportunities in Europe Automotive Augmented Reality and Virtual Reality Market 38
Table 6. Europe Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 46
Table 7. Europe Automotive Augmented Reality Market by Technology, 2022-2032, $ mn 48
Table 8. Europe Automotive Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn 49
Table 9. Europe Automotive Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn 50
Table 10. Europe Automotive Virtual Reality Market by Technology, 2022-2032, $ mn 52
Table 11. Europe Automotive Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 56
Table 12. Europe Automotive Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn 59
Table 13. Europe Automotive Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn 67
Table 14. Europe Automotive Augmented Reality and Virtual Reality Market: Service by Type, 2022-2032, $ mn 69
Table 15. Europe Automotive Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn 70
Table 16. Europe Automotive Augmented Reality Market by Device, 2022-2032, $ mn 73
Table 17. Europe Automotive Virtual Reality Market by Device, 2022-2032, $ mn 79
Table 18. Europe Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 83
Table 19. Europe Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 91
Table 20. Europe Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy, 2022-2032, $ mn 95
Table 21. Europe Automotive Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn 101
Table 22. Germany Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 103
Table 23. Germany Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 103
Table 24. Germany Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 103
Table 25. U.K. Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 105
Table 26. U.K. Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 105
Table 27. U.K. Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 105
Table 28. France Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 107
Table 29. France Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 107
Table 30. France Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 107
Table 31. Spain Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 109
Table 32. Spain Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 109
Table 33. Spain Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 109
Table 34. Italy Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 111
Table 35. Italy Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 111
Table 36. Italy Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 111
Table 37. Netherlands Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 113
Table 38. Netherlands Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 113
Table 39. Netherlands Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn 113
Table 40. Automotive Augmented Reality and Virtual Reality Market in Rest of Europe by Country, 2022-2032, $ mn 115
Table 41. AutoVRse: Company Snapshot 120
Table 42. AutoVRse: Business Segmentation 121
Table 43. AutoVRse: Product Portfolio 121
List of Figures
Figure 1. Research Method Flow Chart 13
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 18
Figure 4. Europe Automotive Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 21
Figure 5. Impact of COVID-19 on Business 25
Figure 6. Primary Drivers and Impact Factors of Europe Automotive Augmented Reality and Virtual Reality Market 31
Figure 7. World Autonomous Vehicle (AV) Market 2020-2030, Sales Revenue ($ bn) and Volume (million units) 34
Figure 8. World Installed Car Base by Connectivity, 2019-2030, million units 34
Figure 9. Primary Restraints and Impact Factors of Europe Automotive Augmented Reality and Virtual Reality Market 35
Figure 10. Investment Opportunity Analysis 39
Figure 11. Porter’s Fiver Forces Analysis of Europe Automotive Augmented Reality and Virtual Reality Market 42
Figure 12. Breakdown of Europe Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, % of Revenue 47
Figure 13. Europe Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%) 47
Figure 14. Europe Automotive Augmented Reality and Virtual Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn 48
Figure 15. Europe Automotive Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn 49
Figure 16. Europe Automotive Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn 50
Figure 17. Europe Automotive Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn 51
Figure 18. Europe Automotive Augmented Reality and Virtual Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn 52
Figure 19. Europe Automotive Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn 53
Figure 20. Europe Automotive Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn 54
Figure 21. Europe Automotive Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn 55
Figure 22. Breakdown of Europe Automotive Augmented Reality and Virtual Reality Market by Offering, 2022-2032, % of Sales Revenue 57
Figure 23. Europe Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%) 57
Figure 24. Europe Automotive Augmented Reality and Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn 58
Figure 25. Europe Automotive Augmented Reality and Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn 60
Figure 26. Europe Automotive Augmented Reality and Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn 61
Figure 27. Europe Automotive Augmented Reality and Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn 62
Figure 28. Europe Automotive Augmented Reality and Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn 63
Figure 29. Europe Automotive Augmented Reality and Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn 64
Figure 30. Europe Automotive Augmented Reality and Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn 65
Figure 31. Europe Automotive Augmented Reality and Virtual Reality Market by Offering: Software, 2022-2032, $ mn 66
Figure 32. Europe Automotive Augmented Reality and Virtual Reality Market by Offering: Services, 2022-2032, $ mn 68
Figure 33. Breakdown of Europe Automotive Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, % of Sales Revenue 71
Figure 34. Europe Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%) 71
Figure 35. Europe Automotive Augmented Reality and Virtual Reality Market by Device Type: AR Devices, 2022-2032, $ mn 72
Figure 36. Europe Automotive Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 74
Figure 37. Europe Automotive Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn 75
Figure 38. Europe Automotive Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn 76
Figure 39. Europe Automotive Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn 77
Figure 40. Europe Automotive Augmented Reality and Virtual Reality Market by Device Type: VR Devices, 2022-2032, $ mn 78
Figure 41. Europe Automotive Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 80
Figure 42. Europe Automotive Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn 81
Figure 43. Europe Automotive Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn 82
Figure 44. Breakdown of Europe Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, % of Revenue 84
Figure 45. Europe Addressable Market Cap in 2023-2032 by Application, Value ($ mn) and Share (%) 84
Figure 46. Europe Automotive Augmented Reality and Virtual Reality Market by Application: Manufacturing & Supply, 2022-2032, $ mn 85
Figure 47. Europe Automotive Augmented Reality and Virtual Reality Market by Application: Research & Development, 2022-2032, $ mn 86
Figure 48. Europe Automotive Augmented Reality and Virtual Reality Market by Application: Marketing & Sales, 2022-2032, $ mn 87
Figure 49. Europe Automotive Augmented Reality and Virtual Reality Market by Application: Aftermarket Service, 2022-2032, $ mn 88
Figure 50. Europe Automotive Augmented Reality and Virtual Reality Market by Application: Support Functions & Training, 2022-2032, $ mn 89
Figure 51. Europe Automotive Augmented Reality and Virtual Reality Market by Application: Other Applications, 2022-2032, $ mn 90
Figure 52. Breakdown of Europe Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, % of Revenue 92
Figure 53. Europe Addressable Market Cap in 2023-2032 by Vehicle Type, Value ($ mn) and Share (%) 92
Figure 54. Europe Automotive Augmented Reality and Virtual Reality Market by Vehicle Type: Passenger Vehicles, 2022-2032, $ mn 93
Figure 55. Europe Automotive Augmented Reality and Virtual Reality Market by Vehicle Type: Commercial Vehicles, 2022-2032, $ mn 94
Figure 56. Breakdown of Europe Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy, 2022-2032, % of Revenue 96
Figure 57. Europe Addressable Market Cap in 2023-2032 by Driving Autonomy, Value ($ mn) and Share (%) 96
Figure 58. Europe Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy: Conventional Driving, 2022-2032, $ mn 97
Figure 59. Europe Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy: Autonomous & Semi-autonomous Driving, 2022-2032, $ mn 98
Figure 60. Breakdown of European Automotive Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue 100
Figure 61. Contribution to Europe 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 101
Figure 62. Automotive Augmented Reality and Virtual Reality Market in Germany, 2022-2032, $ mn 102
Figure 63. Automotive Augmented Reality and Virtual Reality Market in U.K., 2022-2032, $ mn 104
Figure 64. Automotive Augmented Reality and Virtual Reality Market in France, 2022-2032, $ mn 106
Figure 65. Automotive Augmented Reality and Virtual Reality Market in Spain, 2022-2032, $ mn 108
Figure 66. Automotive Augmented Reality and Virtual Reality Market in Italy, 2022-2032, $ mn 110
Figure 67. Automotive Augmented Reality and Virtual Reality Market in Netherlands, 2022-2032, $ mn 112
Figure 68. Automotive Augmented Reality and Virtual Reality Market in Rest of Europe, 2022-2032, $ mn 114
Figure 69. Growth Stage of Europe Automotive Augmented Reality and Virtual Reality Industry over the Forecast Period 116
Research methodology is mainly referring to the practical how of any offered piece of research. More specifically, it’s all about how a researcher systematically designs a study in order to assure extremely valid as well as reliable results that ultimately address the targets and objectives of the research.
In any formal research including academic journal, article, dissertation and so on, there will be a special section on a research methodology that mainly describes what, by whom, how to gather as well as how to evaluate the data are provided.
This research methodology has been segmented into following types:
Primary Research:
It is said to be original information that the researchers collect for the crucial purposes of answering the research questions of readers with the help of surveys, observations and experiments.
Secondary Research:
The secondary research is the data that has already been collected by various other researchers in the form of government analysis or scientific studies.
Qualitative Research:
It is descriptive and subjective method irrespective of facts. Both observation and description are essential in this type of research methodology. Its main vision is to analyze knowledge, attitudes, behaviours as well as opinions of people related to the topic of any research. This method has been operated through grounded research, case study and actionable research.
Quantitative Research:
It contains several laboratory experiments, basic surveys, mathematical calculations, simulations and so on. The possible measurement, quantity or amount is considered to be a major factor in the quantitative research methodology.