Global Direct Mail Advertising Market Analysis 2022-2031 by Type(Postcards; Self-Mailers; Letter & Envelope; Dimensional Mailer; Catalog); Enterprise Size(Large; Small & Medium Enterprise), End-User(Retail; Banking; Transportation; Media; Government)
- Report ID: 43273
- Date: Sep, 2022
- Pages: 246
- Category: BFSI
Direct mail advertising global market opportunities and strategies to 2031 from Altus Market Research provides the strategists; marketers and senior management with the critical information they need to assess the global direct mail advertising market as it emerges from the COVID-19 shut down.
This report describes and explains the direct mail advertising market and covers 2016-2021, termed the historic period, and 2021-2026 termed the forecast period, along with further forecasts for the period 2026-2031. The report evaluates the market across each region and for the major economies within each region.
The global direct mail advertising market reached a value of nearly $42,799.0 million in 2021, having grown at a compound annual growth rate (CAGR) of -1.4% since 2016. The market is expected to grow from $42,799.0 million in 2021 to $46,330.1 million in 2026 at a rate of 1.6%. The market is then expected to grow at a CAGR of 0.7% from 2026 and reach $47,938.3 million in 2031.
Growth in the historic period resulted from strong economic growth in emerging markets, supportive government initiatives, increased consumer preference and rising disposable income.
Going forward, an increase in investments, benefits associated with direct mail advertising and growth in the printing industry will drive growth. Factors that could hinder the growth of the direct mail advertising market in the future include an increase in internet penetration and a rise in digitization.
The direct mail advertising market is segmented by type into postcards, self-mailers, letters and envelopes, dimensional mailers, and catalogs. The self-mailers market was the largest segment of the direct mail advertising market segmented by type, accounting for 36.5% of the total in 2021. Going forward, the dimensional mailers segment is expected to be the fastest growing segment in the direct mail advertising market segmented by type, at a CAGR of 1.8% during 2021-2026.
The direct mail advertising market is also segmented by enterprise size into large enterprise and small and medium enterprise. The small and medium enterprise market was the largest segment of the direct mail advertising market segmented by enterprise size, accounting for 75.9% of the total in 2021. Going forward, the small and medium enterprise segment is expected to be the fastest growing segment in the direct mail advertising market segmented by enterprise size, at a CAGR of 1.6% during 2021-2026.
The direct mail advertising market is also segmented by end-user into retail, banking and financial institutions, transportation, media and entertainment, government and other end-users. The other end-users market was the largest segment of the direct mail advertising market segmented by end-user, accounting for 33.8% of the total in 2021. Going forward, the transportation segment is expected to be the fastest growing segment in the direct mail advertising market segmented by end-user, at a CAGR of 1.8% during 2021-2026.
Western Europe was the largest region in the direct mail advertising market, accounting for 30.1% of the total in 2021. It was followed by Asia Pacific, and then the other regions. Going forward, the fastest-growing regions in the direct mail advertising market will be Asia Pacific, and, South America where growth will be at CAGRs of 2.4% and 2.1% respectively. These will be followed by Middle East, and Africa where the markets are expected to grow at CAGRs of 2.0% and 1.9% respectively.
The global direct mail advertising market is highly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 4.58% of the total market in 2021. RR Donnelley was the largest competitor with 1.25% share of the market, followed by Quad/ Graphics with 1.12%, IWCO Direct (Steel Connect, Inc) with 0.91%, Cenveo with 0.60%, Valassis Communications Inc. with 0.54%, Modern Postcard with 0.07%, Postcard Mania with 0.06%, Hibbert with 0.02%, Harte Hanks with 0.01%, and Gunderson Direct with 0.01%.
The top opportunities in the direct mail advertising market segmented by type will arise in the self-mailers segment, which will gain $1,232.9 million of global annual sales by 2026. The top opportunities in the direct mail advertising market segmented by enterprise size will arise in the small and medium enterprise segment, which will gain $2,727.8 million of global annual sales by 2026. The top opportunities in the direct mail advertising market segmented by end-user will arise in the other end-users segment, which will gain $1,081.6 of global annual sales by 2026. The direct mail advertising market size will gain the most in the USA at $793.7 million.
Market-trend-based strategies for the direct mail advertising market include focus on introducing innovative platforms that combine new technologies, focus on 3D direct mail campaigns, use of artificial intelligence (AI) in direct mail advertising, focus on developing technological advanced solutions and focus on partnerships and acquisitions.
Player-adopted strategies in the direct mail advertising market include focus on integrating and optimizing the digital and print communications through new product launches, focus on helping marketers to produce personalized direct marketing campaigns, focus on improving data-driven performance marketing services through collaborations and partnerships and focus on enhancing direct mail presence through strategic acquisitions.
To take advantage of the opportunities, Altus Market Research recommends the direct mail advertising companies to introduce innovative platforms, focus on 3D direct mail campaigns, use artificial intelligence (AI), expand in emerging markets, focus on partnerships and acquisitions, provide competitively priced offerings, continue to participate in events and conferences and target fast-growing end-users.
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Description:
Where is the largest and fastest growing market for direct mail advertising? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The direct mail advertising market global report from Altus Market Research answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider direct mail advertising market; and compares it with other markets.
The Report Covers The Following Chapters
Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the direct mail advertising market.
Key Trends - Highlights the major trends shaping the global direct mail advertising market. This section also highlights likely future developments in the market.
Global Market Size and Growth - Global historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
Regional Analysis - Historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values and growth and market share comparison by region.
Market Segmentation - Contains the market values (2016-2031) and analysis for segment by type, by enterprise size, and by end-users in the market.
Market Segments - Contains the market values (2016-2021, 2021-2026F, 2026F, 2031F) for each sub-segment in the direct mail advertising market.
Regional Market Size and Growth - Regional market size (2021), historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values, and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
Modern Postcard
Postcard Mania
Hibbert
Harte Hanks
Gunderson Direct
Direct Marketing Japan
Belluna
Senshukai - Belle Maison
Dinos – Cecil
Nissen
Scroll
Cataloghouse-Tsuhan Seikatsu
Dai Nippon Printing Co., Ltd
Direct Marketing of Asia Limited
DotC United Group
Youmi
ZKT
Ebiz-fooge
Eptonic
Vigorous IT Solution
Mobzway Technologies LLP
SocialKraft
The Printing & Mailing
Redcmarketing
The Direct Mail Company
Deutschepost
Seonetitalia
S4 Capital
Dentsu International
PwC's Digital Services
Accenture Interactive
Boostability (Berlin)
SQ Digital
Gorilla Marketing
Forward PMX
RMAA Group
Onmarus
Mediapost Hit Mail
Direct Marketing
Fair Marketing Inc
All My Web Needs
2Novas
Beyond Spots & Dots
BFM Group Inc
d.trio marketing group
D & GG Marketing Communications and Advertising
Technbrains
BKM Marketing
Insignia Nexus
Way2net Digital Marketing Agency
BullMetrix
Meira Productivity
Banco de Eventos
Rock Comunicacao
Agencia Digital HGX Criacao de Sites e Marketing Digital
C4 Advertising
FLY Branding
Agência Bee Creative
Marcom
EDS FZE (Social/Digital Marketing & Lead Generation Company)
French Vision Advertising & Marketing
Eventis Marketing
ThinkDirect, Marcom Arabia
Nolwa Private Limited
FP Group
Dunia Production
Dice Marketing & Advertising
Life Contact Center
MANGO5
Luna Digital
Leadburst Digital
Lightspeed Digital Media
In Africa Connect
Watson Ferguson Marketing Agency
DOINGSOON
Key Mergers and Acquisitions - Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
Market Opportunities And Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
Conclusions And Recommendations - Includes recommendations for direct mail advertising providers in terms of product/service offerings, geographic expansion, marketing strategies and target groups.
Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Scope
Markets Covered:
1) By Type: Postcards; Self-Mailers; Letters And Envelopes; Dimensional Mailers; Catalogs
2) By Enterprise Size: Large Enterprise; Small And Medium Enterprise
3) By End-User: Retail; Banking And Financial Institutions; Transportation; Media And Entertainment; Government; Other End-Users
Companies Mentioned: RR Donnelley; Quad/ Graphics; IWCO Direct (Steel Connect, Inc); Cenveo; Valassis Communications Inc
Countries: China, Australia, India, Indonesia, Japan, South Korea, USA, Brazil, France, Germany, UK, Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; direct mail advertising indicators comparison.
Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
1. Direct Mail Advertising Market Executive Summary
2. Table of Contents
3. List of Figures
4. List of Tables
5. Report Structure
6. Introduction and Market Characteristics
6.1. General Market Definition
6.2. Summary
6.3. Direct Mail Advertising Market Definition and Segmentations
6.4. Market Segmentation By Type
6.4.1. Postcards
6.4.2. Self-Mailers
6.4.3. Letters And Envelopes
6.4.4. Dimensional Mailers
6.4.5. Catalogs
6.5. Market Segmentation By Enterprise Size
6.5.1. Large Enterprise
6.5.2. Small And Medium Enterprise
6.6. Market Segmentation By End-User
6.6.1. Retail
6.6.2. Banking And Financial Institutions
6.6.3. Transportation
6.6.4. Media And Entertainment
6.6.5. Government
6.6.6. Other End-Users
7. Major Market Trends
7.1. Technological Advancements
7.2. Introducing Innovative Platforms
7.3. 3D Direct Mail Campaigns
7.4. Artificial Intelligence (AI) In Direct Mail Advertising
7.5. Direct Mail Sustainability
7.6. Augmented Reality (AR) In Direct Mail Advertising
7.7. Partnerships And Acquisition For Brand Expansions
8. Global Market Size And Growth
8.1. Market Size
8.2. Historic Market Growth, 2016 – 2021, Value ($ Million)
8.2.1. Market Drivers 2016 – 2021
8.2.2. Market Restraints 2016 – 2021
8.3. Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
8.3.1. Market Drivers 2021 – 2026
8.3.2. Market Restraints 2021 – 2026
9. Direct Mail Advertising Market, Regional Analysis
9.1. Global Direct Mail Advertising Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
9.2. Global Direct Mail Advertising Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
10. Global Direct Mail Advertising Market Segmentation
10.1. Global Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
10.2. Global Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
10.3. Global Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
11. Asia-Pacific Market
11.1. Summary
11.2. Market Overview
11.2.1. Region Information
11.2.2. Market Information
11.2.3. Background Information
11.2.4. Government Initiatives
11.2.5. Regulations
11.2.6. Regulatory Bodies
11.2.7. Major Associations
11.2.8. Taxes Levied
11.2.9. Corporate Tax Structure
11.2.10. Investments
11.2.11. Major Companies
11.3. Asia-Pacific Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
11.4. Asia-Pacific Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
11.5. Asia-Pacific Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
11.6. Asia Pacific Direct Mail Advertising Market: Country Analysis
11.7. China Market
11.8. Summary
11.9. Market Overview
11.9.1. Country Information
11.9.2. Market Information
11.9.3. Background Information
11.9.4. Government Initiatives
11.9.5. Regulations
11.9.6. Regulatory Bodies
11.9.7. Major Associations
11.9.8. Taxes Levied
11.9.9. Corporate Tax Structure
11.9.10. Investments
11.9.11. Major Companies
11.10. China Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
11.11. China Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
11.12. China Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
11.13. India Market
11.14. India Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
11.15. India Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
11.16. India Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
11.17. Japan Market
11.18. Japan Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
11.19. Japan Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
11.20. Japan Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
11.21. Australia Market
11.22. Australia Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
11.23. Australia Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
11.24. Australia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
11.25. Indonesia Market
11.26. Indonesia Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
11.27. Indonesia Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
11.28. Indonesia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
11.29. South Korea Market
11.30. South Korea Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
11.31. South Korea Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
11.32. South Korea Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12. Western Europe Market
12.1. Summary
12.2. Market Overview
12.2.1. Region Information
12.2.2. Market Information
12.2.3. Background Information
12.2.4. Government Initiatives
12.2.5. Regulations
12.2.6. Regulatory Bodies
12.2.7. Major Associations
12.2.8. Taxes Levied
12.2.9. Corporate Tax Structure
12.2.10. Investments
12.2.11. Major Companies
12.3. Western Europe Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
12.4. Western Europe Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
12.5. Western Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12.6. Western Europe Direct Mail Advertising Market: Country Analysis
12.7. UK Market
12.8. UK Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
12.9. UK Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
12.10. UK Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12.11. Germany Market
12.12. Germany Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
12.13. Germany Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
12.14. Germany Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12.15. France Market
12.16. France Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
12.17. France Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
12.18. France Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13. Eastern Europe Market
13.1. Summary
13.2. Market Overview
13.2.1. Region Information
13.2.2. Market Information
13.2.3. Background Information
13.2.4. Government Initiatives
13.2.5. Regulations
13.2.6. Regulatory Bodies
13.2.7. Major Associations
13.2.8. Taxes Levied
13.2.9. Corporate Tax Structure
13.2.10. Investments
13.2.11. Major Companies
13.3. Eastern Europe Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
13.4. Eastern Europe Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
13.5. Eastern Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13.6. Eastern Europe Direct Mail Advertising Market: Country Analysis
13.7. Russia Market
13.8. Russia Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
13.9. Russia Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
13.10. Russia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
14. North America Market
14.1. Summary
14.2. Market Overview
14.2.1. Region Information
14.2.2. Market Information
14.2.3. Background Information
14.2.4. Government Initiatives
14.2.5. Regulations
14.2.6. Regulatory Bodies
14.2.7. Taxes Levied
14.2.8. Corporate Tax Structure
14.2.9. Investments
14.2.10. Major Companies
14.3. North America Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
14.4. North America Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
14.5. North America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
14.6. North America Direct Mail Advertising Market: Country Analysis
14.7. USA Market
14.8. Summary
14.9. Market Overview
14.9.1. Region Information
14.9.2. Market Information
14.9.3. Background Information
14.9.4. Government Initiatives
14.9.5. Regulations
14.9.6. Regulatory Bodies
14.9.7. Major Associations
14.9.8. Taxes Levied
14.9.9. Corporate Tax Structure
14.9.10. Investment
14.9.11. Major Companies
14.10. USA Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
14.11. USA Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
14.12. USA Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
15. South America Market
15.1. Summary
15.2. Market Overview
15.2.1. Region Information
15.2.2. Market Information
15.2.3. Background Information
15.2.4. Government Initiatives
15.2.5. Regulations
15.2.6. Regulatory Bodies
15.2.7. Major Associations
15.2.8. Taxes Levied
15.2.9. Corporate Tax Structure
15.2.10. Investment
15.2.11. Major Companies
15.3. South America Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
15.4. South America Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
15.5. South America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
15.6. South America Direct Mail Advertising Market: Country Analysis
15.7. Brazil Market
15.8. Brazil Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
15.9. Brazil Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
15.10. Brazil Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
16. Middle East Market
16.1. Summary
16.2. Market Overview
16.2.1. Region Information
16.2.2. Market Information
16.2.3. Background Information
16.2.4. Government Initiatives
16.2.5. Regulations
16.2.6. Regulatory Bodies
16.2.7. Major Associations
16.2.8. Taxes Levied
16.2.9. Corporate Tax Structure
16.2.10. Investment
16.2.11. Major Companies
16.3. Middle East Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
16.4. Middle East Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
16.5. Middle East Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
17. Africa Market
17.1. Summary
17.2. Market Overview
17.2.1. Region Information
17.2.2. Market Information
17.2.3. Background Information
17.2.4. Government Initiatives
17.2.5. Regulations
17.2.6. Regulatory Bodies
17.2.7. Major Associations
17.2.8. Taxes Levied
17.2.9. Corporate Tax Structure
17.2.10. Investment
17.2.11. Major Companies
17.3. Africa Direct Mail Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
17.4. Africa Direct Mail Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
17.5. Africa Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
18. Competitive Landscape And Company Profiles
18.1. Company Profiles
18.2. RR Donnelley
18.2.1. Company Overview
18.2.2. Products And Services
18.2.3. Business Strategy
18.2.4. Financial Overview
18.3. Quad/Graphics, Inc
18.3.1. Company Overview
18.3.2. Products And Services
18.3.3. Business Strategy
18.3.4. Financial Overview
18.4. Steel Connect, Inc
18.4.1. Company Overview
18.4.2. Products And Services
18.4.3. Business Strategy
18.4.4. Financial Overview
18.5. Cenveo
18.5.1. Company Overview
18.5.2. Products And Services
18.5.3. Financial Overview
18.6. Valassis Communications Inc.
18.6.1. Company Overview
18.6.2. Products And Services
18.6.3. Business Strategy
18.6.4. Financial Overview
19. Key Mergers and Acquisitions In The Market
19.1. Nahan Acquired Intellus Marketing
19.2. Chatham Asset Management LLC acquired R.R. Donnelley & Sons Company
19.3. Postal Center International (PCI) Acquired Arrowmail
19.4. Data Axle Acquired Lake Group Media And DonorBase
19.5. DNI Corp Acquired Mialer’s Choice
19.6. CJK group Acquired Cenveo
19.7. Envision3 Acquired Direct Mail Solutions
19.8. ALMADEN Acquired The Goode Company
20. Global Direct Mail Advertising Market Opportunities And Strategies
20.1. Global Direct Mail Advertising Market In 2026 – Countries Offering Most New Opportunities
20.2. Global Direct Mail Advertising Market In 2026 – Segments Offering Most New Opportunities
20.3. Global Direct Mail Advertising Market In 2026 – Growth Strategies
20.3.1. Market Trend Based Strategies
20.3.2. Competitor Strategies
21. Direct Mail Advertising Market, Conclusions And Recommendations
21.1. Conclusions
21.2. Recommendations
21.2.1. Product
21.2.2. Place
21.2.3. Price
21.2.4. Promotion
21.2.5. People
22. Appendix
22.1. Market Data Sources
22.2. Research Methodology
22.3. Currencies
22.4. The Business Research Company
22.5. Copyright and Disclaimer
List of Tables
Table 1: Global Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 2: Global Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 3: Global Direct Mail Advertising Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
Table 4: Global Direct Mail Advertising Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 5: Global Direct Mail Advertising Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
Table 6: Global Direct Mail Advertising Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 7: Global Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 8: Global Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 9: Global Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 10: Global Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 11: Global Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 12: Global Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 13: Asia-Pacific Population By Age Group, By Country, 2016-2026, Thousands
Table 14: Asia-Pacific Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 15: Asia-Pacific Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 16: Asia-Pacific Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 17: Asia-Pacific Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 18: China GDP Per Capita, 2016-2021, $
Table 19: China Population By Age Group, 2016-2026, Thousands
Table 20: China Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 21: China Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 22: China Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 23: China Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 24: India Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 25: India Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 26: India Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 27: India Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 28: Japan Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 29: Japan Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 30: Japan Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 31: Japan Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 32: Australia Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 33: Australia Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 34: Australia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 35: Australia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 36: Indonesia Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 37: Indonesia Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 38: Indonesia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 39: Indonesia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 40: South Korea Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 41: South Korea Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 42: South Korea Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 43: South Korea Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 44: Western Smart Europe Washing Machines Market, Historic, 2016 – 2021, $ Million
Table 45: Western Europe Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 46: Western Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 47: Western Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 48: UK Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 49: UK Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 50: UK Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 51: UK Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 52: Germany Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 53: Germany Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 54: Germany Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 55: Germany Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 56: France Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 57: France Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 58: France Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 59: France Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 60: Eastern Europe Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 61: Eastern Europe Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 62: Eastern Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 63: Eastern Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 64: Russia Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 65: Russia Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 66: Russia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 67: Russia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 68: North America Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 69: North America Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 70: North America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 71: North America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 72: USA Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 73: USA Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 74: USA Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 75: USA Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 76: South America GDP Per Capita, 2015-2020, $
Table 77: South America Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 78: South America Washing Machines Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 79: South America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 80: South America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 81: Brazil Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 82: Brazil Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 83: Brazil Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 84: Brazil Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 85: Middle East Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 86: Middle East Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 87: Middle East Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 88: Middle East Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 89: Africa Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Table 90: Africa Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 91: Africa Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 92: Africa Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 93: Global Direct Mail Advertising Market, Key Competitor Estimated Market Shares, 2021, Percentage (%)
Table 94: RRD – Financial Performance, 2017– 2021, $ Billion
Table 95: Quad – Financial Performance, 2017– 2021, $ Billion
Table 96: Steel Connect – Financial Performance, 2017– 2021, $ Billion
Table 97: Cenveo – Financial Performance, 2020– 2021, $ Billion
Table 98: Valassis – Financial Performance, 2020– 2021, $ Billion
Table 99: Global Direct Mail Advertising Market Size Gain ($ Million), 2021 – 2026, By Country
Table 100: Global Direct Mail Advertising Market Size Gain ($ Million), Segmentation By Type, 2021 – 2026
Table 101: Global Direct Mail Advertising Market Size Gain ($ Million), Segmentation By Enterprise Size, 2021 – 2026
Table 102: Global Direct Mail Advertising Market Size Gain ($ Million), Segmentation By End-User, 2021 – 2026
Table 103: Direct Mail Advertising Market Data Sources
List of Figures
Figure 1: Geographic Regions Covered
Figure 2: Global Direct Mail Advertising Market Segmentation By Type
Figure 3: Global Direct Mail Advertising Market Segmentation By Enterprise Size
Figure 4: Global Direct Mail Advertising Market Segmentation By End-User
Figure 5: Global Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 6: Global Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 7: Global Direct Mail Advertising Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 8: Global Direct Mail Advertising Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 9: Global Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 10: Global Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 11: Global Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 12: Asia-Pacific Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 13: Asia-Pacific Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 14: Asia-Pacific Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 15: China Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 16: China Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 17: China Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 18: India Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 19: India Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 20: India Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 21: Japan Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 22: Japan Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 23: Japan Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 24: Australia Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 25: Australia Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 26: Australia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 27: Indonesia Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 28: Indonesia Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 29: Indonesia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 30: South Korea Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 31: South Korea Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 32: South Korea Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 33: Western Europe Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 34: Western Europe Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 35: Western Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 36: UK Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 37: UK Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 38: UK Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 39: Germany Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 40: Germany Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 41: Germany Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 42: France Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 43: France Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 44: France Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 45: Eastern Europe Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 46: Eastern Europe Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 47: Eastern Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 48: Russia Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 49: Russia Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 50: Russia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 51: North America Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 52: North America Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 53: North America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 54: USA Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 55: USA Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 56: USA Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 57: South America Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 58: South America Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 59: South America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 60: Brazil Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 61: Brazil Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 62: Brazil Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 63: Middle East Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 64: Middle East Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 65: Middle East Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 66: Africa Direct Mail Advertising Market, Historic, 2016 – 2021, $ Million
Figure 67: Africa Direct Mail Advertising Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 68: Africa Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 69: Global Direct Mail Advertising Market, Key Competitor Estimated Market Shares, 2021, Percentage (%)
Figure 70: RRD – Financial Performance, 2017– 2021, $ Billion
Figure 71: Quad – Financial Performance, 2017– 2021, $ Billion
Figure 72: Steel Connect – Financial Performance, 2017– 2021, $ Billion
Figure 73: Cenveo – Financial Performance, 2020– 2021, $ Billion
Figure 74: Valassis – Financial Performance, 2020– 2021, $ Billion
Research methodology is mainly referring to the practical how of any offered piece of research. More specifically, it’s all about how a researcher systematically designs a study in order to assure extremely valid as well as reliable results that ultimately address the targets and objectives of the research.
In any formal research including academic journal, article, dissertation and so on, there will be a special section on a research methodology that mainly describes what, by whom, how to gather as well as how to evaluate the data are provided.
This research methodology has been segmented into following types:
Primary Research:
It is said to be original information that the researchers collect for the crucial purposes of answering the research questions of readers with the help of surveys, observations and experiments.
Secondary Research:
The secondary research is the data that has already been collected by various other researchers in the form of government analysis or scientific studies.
Qualitative Research:
It is descriptive and subjective method irrespective of facts. Both observation and description are essential in this type of research methodology. Its main vision is to analyze knowledge, attitudes, behaviours as well as opinions of people related to the topic of any research. This method has been operated through grounded research, case study and actionable research.
Quantitative Research:
It contains several laboratory experiments, basic surveys, mathematical calculations, simulations and so on. The possible measurement, quantity or amount is considered to be a major factor in the quantitative research methodology.
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