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Digital Signage Market 2020-2026 by Component, Product, Connectivity, Size, Location, End User, and Region: COVID-19 Impact and Growth Opportunity

  • Report ID: 3458
  • Date: Sep, 2021
  • Pages: 196
  • Category: BFSI

The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Asia Pacific digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country.

Based on platform, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

1 Introduction 10
1.1 Industry Definition and Research Scope 10
1.1.1 Industry Definition 10
1.1.2 Research Scope 11
1.2 Research Methodology 14
1.2.1 Overview of Market Research Methodology 14
1.2.2 Market Assumption 15
1.2.3 Secondary Data 15
1.2.4 Primary Data 15
1.2.5 Data Filtration and Model Design 17
1.2.6 Market Size/Share Estimation 18
1.2.7 Research Limitations 19
1.3 Executive Summary 20
2 Market Overview and Dynamics 23
2.1 Market Size and Forecast 23
2.1.1 Impact of COVID-19 on World Economy 28
2.1.2 Impact of COVID-19 on the Market 31
2.2 Major Growth Drivers 33
2.3 Market Restraints and Challenges 36
2.4 Emerging Opportunities and Market Trends 39
2.5 Porter’s Fiver Forces Analysis 43
3 Segmentation of Global Market by Component 47
3.1 Market Overview by Component 47
3.2 Hardware 49
3.2.1 LCD/LED Display 51
3.2.2 OLED Display 52
3.2.3 Media Players 53
3.2.4 HD Projectors/Projection Screens 54
3.2.5 Other Hardware 55
3.3 Software 56
3.4 Service 57
3.4.1 Installation Services 58
3.4.2 Maintenance & Support 59
4 Segmentation of Global Market by Product 60
4.1 Market Overview by Product 60
4.2 Digital Billboards 62
4.3 Digital Menu Boards 63
4.3.1 Interactive Menu Board 64
4.3.2 Non-Interactive Menu Board 65
4.4 Video Wall 66
4.5 Kiosk 67
4.5.1 Interactive Kiosks 68
4.5.2 Automated Teller Machine (ATM) 69
4.5.3 Self-Service Kiosks 70
4.5.4 Vending Kiosks 72
4.6 Digital Signboards 73
5 Segmentation of Global Market by Connectivity 74
5.1 Market Overview by Connectivity 74
5.2 Standalone Digital Signage 76
5.3 Web-based Digital Signage 77
5.4 IPTV-based Digital Signage 78
6 Segmentation of Global Market by Size 79
6.1 Market Overview by Size 79
6.2 Below 40 Inches 81
6.3 40-50 Inches 82
6.4 50-60 Inches 83
6.5 Over 60 Inches 84
7 Segmentation of Global Market by Location 85
7.1 Market Overview by Location 85
7.2 Indoor Digital Signage 87
7.3 Outdoor Digital Signage 89
8 Segmentation of Global Market by End User 90
8.1 Market Overview by End User 90
8.2 Retail Industry 92
8.3 Transportation & Logistics 93
8.4 Hospitality Section 94
8.5 Education Sector 95
8.6 Healthcare Industry 96
8.7 Corporate 97
8.8 Entertainment & Sports 98
8.9 Government 99
8.10 Other End Users 100
9 Segmentation of Global Market by Region 101
9.1 Geographic Market Overview 2019-2026 101
9.2 North America Market 2019-2026 by Country 105
9.2.1 Overview of North America Market 105
9.2.2 U.S. 108
9.2.3 Canada 112
9.2.4 Mexico 115
9.3 European Market 2019-2026 by Country 117
9.3.1 Overview of European Market 117
9.3.2 UK 120
9.3.3 France 122
9.3.4 Germany 124
9.3.5 Spain 126
9.3.6 Italy 128
9.3.7 Russia 130
9.3.8 Rest of European Market 132
9.4 Asia-Pacific Market 2019-2026 by Country 134
9.4.1 Overview of Asia-Pacific Market 134
9.4.2 China 137
9.4.3 Japan 139
9.4.4 India 142
9.4.5 Australia 144
9.4.6 South Korea 146
9.4.7 Rest of APAC Region 148
9.5 South America Market 2019-2026 by Country 150
9.5.1 Argentina 153
9.5.2 Brazil 155
9.5.3 Columbia 157
9.5.4 Rest of South America Market 159
9.6 MEA Market 2019-2026 by Country 160
9.6.1 UAE 163
9.6.2 Saudi Arabia 165
9.6.3 Egypt 167
9.6.4 Other National Markets 169
10 Competitive Landscape 170
10.1 Overview of Key Vendors 170
10.2 New Product Launch, Partnership, Investment, and M&A 173
10.3 Company Profiles 174
Barco NV 174
Cisco Systems Inc. 176
Goodview 177
Hitachi Ltd 178
iSEMC 179
Koninklijke Philips N.V. 180
LG Display Co. Ltd 181
NEC Display Solutions Ltd 182
Panasonic Corporation 183
Planar Systems Inc. 184
Samsung Electronics Co. Ltd 185
Sharp Corporation 186
Sony Corporation 187
ViewSonic Corporation 188
Volanti Displays 189
11 Investing in Global Market: Risk Assessment and Management 190
11.1 Risk Evaluation of Global Market 190
11.2 Critical Success Factors (CSFs) 193
Related Reports and Products 196

List of Tables

Table 1. Snapshot of Global Digital Signage Market, 2019-2026 21
Table 2. Growth Rate of World Real GDP, 2017-2021 29
Table 3. Main Product Trends and Market Opportunities in Global Digital Signage Market 39
Table 4. Global Digital Signage Market by Component, 2016-2026, $ mn 47
Table 5. Global Digital Signage Market: Hardware by Display Technology, 2016-2026, $ mn 50
Table 6. Global Digital Signage Market: Service by Type, 2016-2026, $ mn 57
Table 7. Global Digital Signage Market by Product, 2016-2026, $ mn 60
Table 8. Global Digital Signage Market: Digital Menu Boards by Type, 2016-2026, $ mn 63
Table 9. Global Digital Signage Market: Kiosk by Type, 2016-2026, $ mn 67
Table 10. Global Digital Signage Market by Connectivity, 2016-2026, $ mn 74
Table 11. Global Digital Signage Market by Size, 2016-2026, $ mn 79
Table 12. Global Digital Signage Market by Location, 2016-2026, $ mn 85
Table 13. Global Digital Signage Market: Indoor Digital Signage by Segment, 2016-2026, $ mn 88
Table 14. Global Digital Signage Market by End User, 2016-2026, $ mn 90
Table 15. Global Digital Signage Market by Region, 2016-2026, $ mn 102
Table 16. Leading National Digital Signage Market, 2019 and 2026, $ mn 104
Table 17. North America Digital Signage Market by Country, 2016-2026, $ mn 107
Table 18. U.S. Digital Signage Market by Product, 2016-2026, $ mn 110
Table 19. U.S. Digital Signage Market by Size, 2016-2026, $ mn 110
Table 20. U.S. Digital Signage Market by End User, 2016-2026, $ mn 110
Table 21. Canada Digital Signage Market by Product, 2016-2026, $ mn 113
Table 22. Canada Digital Signage Market by Size, 2016-2026, $ mn 113
Table 23. Canada Digital Signage Market by End User, 2016-2026, $ mn 113
Table 24. Mexico Digital Signage Market by Product, 2016-2026, $ mn 116
Table 25. Mexico Digital Signage Market by Size, 2016-2026, $ mn 116
Table 26. Mexico Digital Signage Market by End User, 2016-2026, $ mn 116
Table 27. Europe Digital Signage Market by Country, 2016-2026, $ mn 119
Table 28. UK Digital Signage Market by Product, 2016-2026, $ mn 121
Table 29. UK Digital Signage Market by Size, 2016-2026, $ mn 121
Table 30. UK Digital Signage Market by End User, 2016-2026, $ mn 121
Table 31. France Digital Signage Market by Product, 2016-2026, $ mn 123
Table 32. France Digital Signage Market by Size, 2016-2026, $ mn 123
Table 33. France Digital Signage Market by End User, 2016-2026, $ mn 123
Table 34. Germany Digital Signage Market by Product, 2016-2026, $ mn 125
Table 35. Germany Digital Signage Market by Size, 2016-2026, $ mn 125
Table 36. Germany Digital Signage Market by End User, 2016-2026, $ mn 125
Table 37. Spain Digital Signage Market by Product, 2016-2026, $ mn 127
Table 38. Spain Digital Signage Market by Size, 2016-2026, $ mn 127
Table 39. Spain Digital Signage Market by End User, 2016-2026, $ mn 127
Table 40. Italy Digital Signage Market by Product, 2016-2026, $ mn 129
Table 41. Italy Digital Signage Market by Size, 2016-2026, $ mn 129
Table 42. Italy Digital Signage Market by End User, 2016-2026, $ mn 129
Table 43. Russia Digital Signage Market by Product, 2016-2026, $ mn 131
Table 44. Russia Digital Signage Market by Size, 2016-2026, $ mn 131
Table 45. Russia Digital Signage Market by End User, 2016-2026, $ mn 131
Table 46. Digital Signage Market in Rest of Europe by Country, 2016-2026, $ mn 133
Table 47. APAC Digital Signage Market by Country, 2016-2026, $ mn 136
Table 48. China Digital Signage Market by Product, 2016-2026, $ mn 138
Table 49. China Digital Signage Market by Size, 2016-2026, $ mn 138
Table 50. China Digital Signage Market by End User, 2016-2026, $ mn 138
Table 51. Japan Digital Signage Market by Product, 2016-2026, $ mn 141
Table 52. Japan Digital Signage Market by Size, 2016-2026, $ mn 141
Table 53. Japan Digital Signage Market by End User, 2016-2026, $ mn 141
Table 54. India Digital Signage Market by Product, 2016-2026, $ mn 143
Table 55. India Digital Signage Market by Size, 2016-2026, $ mn 143
Table 56. India Digital Signage Market by End User, 2016-2026, $ mn 143
Table 57. Australia Digital Signage Market by Product, 2016-2026, $ mn 145
Table 58. Australia Digital Signage Market by Size, 2016-2026, $ mn 145
Table 59. Australia Digital Signage Market by End User, 2016-2026, $ mn 145
Table 60. South Korea Digital Signage Market by Product, 2016-2026, $ mn 147
Table 61. South Korea Digital Signage Market by Size, 2016-2026, $ mn 147
Table 62. South Korea Digital Signage Market by End User, 2016-2026, $ mn 147
Table 63. Digital Signage Market in Rest of APAC by Country, 2016-2026, $ mn 149
Table 64. South America Digital Signage Market by Country, 2016-2026, $ mn 152
Table 65. Argentina Digital Signage Market by Product, 2016-2026, $ mn 154
Table 66. Argentina Digital Signage Market by Size, 2016-2026, $ mn 154
Table 67. Argentina Digital Signage Market by End User, 2016-2026, $ mn 154
Table 68. Brazil Digital Signage Market by Product, 2016-2026, $ mn 156
Table 69. Brazil Digital Signage Market by Size, 2016-2026, $ mn 156
Table 70. Brazil Digital Signage Market by End User, 2016-2026, $ mn 156
Table 71. Columbia Digital Signage Market by Product, 2016-2026, $ mn 158
Table 72. Columbia Digital Signage Market by Size, 2016-2026, $ mn 158
Table 73. Columbia Digital Signage Market by End User, 2016-2026, $ mn 158
Table 74. MEA Digital Signage Market by Country, 2016-2026, $ mn 162
Table 75. UAE Digital Signage Market by Product, 2016-2026, $ mn 164
Table 76. UAE Digital Signage Market by Size, 2016-2026, $ mn 164
Table 77. UAE Digital Signage Market by End User, 2016-2026, $ mn 164
Table 78. Saudi Arabia Digital Signage Market by Product, 2016-2026, $ mn 166
Table 79. Saudi Arabia Digital Signage Market by Size, 2016-2026, $ mn 166
Table 80. Saudi Arabia Digital Signage Market by End User, 2016-2026, $ mn 166
Table 81. Egypt Digital Signage Market by Product, 2016-2026, $ mn 168
Table 82. Egypt Digital Signage Market by Size, 2016-2026, $ mn 168
Table 83. Egypt Digital Signage Market by End User, 2016-2026, $ mn 168
Table 84. Barco NV: Company Snapshot 174
Table 85. Barco NV: Business Segmentation 174
Table 86. Barco NV: Product Portfolio 175
Table 87. Barco NV: Revenue, 2016-2018, $ mn 175
Table 88. Barco NV: Recent Developments 175
Table 89. Risk Evaluation for Investing in Global Market, 2019-2026 191
Table 90. Critical Success Factors and Key Takeaways 194

List of Figures

Figure 1. Research Method Flow Chart 14
Figure 2. Breakdown of Primary Research 16
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 18
Figure 4. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 20
Figure 5. Global Digital Signage Market, 2019-2026, $ mn 23
Figure 6. Impact of COVID-19 on Business 31
Figure 7. Primary Drivers and Impact Factors of Global Digital Signage Market 33
Figure 8. Primary Restraints and Impact Factors of Global Digital Signage Market 36
Figure 9. Investment Opportunity Analysis 40
Figure 10. Porter’s Fiver Forces Analysis of Global Digital Signage Market 43
Figure 11. Breakdown of Global Digital Signage Market by Component, 2019-2026, % of Revenue 47
Figure 12. Contribution to Global 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%) 48
Figure 13. Global Digital Signage Market: Hardware, 2016-2026, $ mn 49
Figure 14. Global Digital Signage Market: LCD/LED Display, 2016-2026, $ mn 51
Figure 15. Global Digital Signage Market: OLED Display, 2016-2026, $ mn 52
Figure 16. Global Digital Signage Market: Media Players, 2016-2026, $ mn 53
Figure 17. Global Digital Signage Market: HD Projectors/Projection Screens, 2016-2026, $ mn 54
Figure 18. Global Digital Signage Market: Other Hardware, 2016-2026, $ mn 55
Figure 19. Global Digital Signage Market: Software, 2016-2026, $ mn 56
Figure 20. Global Digital Signage Market: Service, 2016-2026, $ mn 57
Figure 21. Global Digital Signage Market: Installation Services, 2016-2026, $ mn 58
Figure 22. Global Digital Signage Market: Maintenance & Support, 2016-2026, $ mn 59
Figure 23. Breakdown of Global Digital Signage Market by Product, 2019-2026, % of Revenue 60
Figure 24. Contribution to Global 2020-2026 Cumulative Revenue by Product, Value ($ mn) and Share (%) 61
Figure 25. Global Digital Signage Market: Digital Billboards, 2016-2026, $ mn 62
Figure 26. Global Digital Signage Market: Digital Menu Boards, 2016-2026, $ mn 63
Figure 27. Global Digital Signage Market: Interactive Menu Board, 2016-2026, $ mn 64
Figure 28. Global Digital Signage Market: Non-Interactive Menu Board, 2016-2026, $ mn 65
Figure 29. Global Digital Signage Market: Video Wall, 2016-2026, $ mn 66
Figure 30. Global Digital Signage Market: Kiosk, 2016-2026, $ mn 67
Figure 31. Global Digital Signage Market: Interactive Kiosks, 2016-2026, $ mn 68
Figure 32. Global Digital Signage Market: Automated Teller Machine (ATM), 2016-2026, $ mn 69
Figure 33. Global Digital Signage Market: Self-Service Kiosks, 2016-2026, $ mn 70
Figure 34. Global Digital Signage Market: Vending Kiosks, 2016-2026, $ mn 72
Figure 35. Global Digital Signage Market: Digital Signboards, 2016-2026, $ mn 73
Figure 36. Breakdown of Global Digital Signage Market by Connectivity, 2019-2026, % of Revenue 74
Figure 37. Contribution to Global 2020-2026 Cumulative Revenue by Connectivity, Value ($ mn) and Share (%) 75
Figure 38. Global Digital Signage Market: Standalone Digital Signage, 2016-2026, $ mn 76
Figure 39. Global Digital Signage Market: Web-based Digital Signage, 2016-2026, $ mn 77
Figure 40. Global Digital Signage Market: IPTV-based Digital Signage, 2016-2026, $ mn 78
Figure 41. Breakdown of Global Digital Signage Market by Size, 2019-2026, % of Revenue 79
Figure 42. Contribution to Global 2020-2026 Cumulative Revenue by Size, Value ($ mn) and Share (%) 80
Figure 43. Global Digital Signage Market: Below 40 Inches, 2016-2026, $ mn 81
Figure 44. Global Digital Signage Market: 40-50 Inches, 2016-2026, $ mn 82
Figure 45. Global Digital Signage Market: 50-60 Inches, 2016-2026, $ mn 83
Figure 46. Global Digital Signage Market: Over 60 Inches, 2016-2026, $ mn 84
Figure 47. Breakdown of Global Digital Signage Market by Location, 2019-2026, % of Revenue 85
Figure 48. Contribution to Global 2020-2026 Cumulative Revenue by Location, Value ($ mn) and Share (%) 86
Figure 49. Global Digital Signage Market: Indoor Digital Signage, 2016-2026, $ mn 87
Figure 50. Global Digital Signage Market: Outdoor Digital Signage, 2016-2026, $ mn 89
Figure 51. Breakdown of Global Digital Signage Market by End User, 2019-2026, % of Revenue 91
Figure 52. Contribution to Global 2020-2026 Cumulative Revenue by End User, Value ($ mn) and Share (%) 91
Figure 53. Global Digital Signage Market: Retail Industry, 2016-2026, $ mn 92
Figure 54. Global Digital Signage Market: Transportation & Logistics, 2016-2026, $ mn 93
Figure 55. Global Digital Signage Market: Hospitality Section, 2016-2026, $ mn 94
Figure 56. Global Digital Signage Market: Education Sector, 2016-2026, $ mn 95
Figure 57. Global Digital Signage Market: Healthcare Industry, 2016-2026, $ mn 96
Figure 58. Global Digital Signage Market: Corporate, 2016-2026, $ mn 97
Figure 59. Global Digital Signage Market: Entertainment & Sports, 2016-2026, $ mn 98
Figure 60. Global Digital Signage Market: Government, 2016-2026, $ mn 99
Figure 61. Global Digital Signage Market: Other End Users, 2016-2026, $ mn 100
Figure 62. Global Market Snapshot by Region 101
Figure 63. Geographic Spread of Worldwide Digital Signage Market, 2019-2026, % of Revenue 102
Figure 64. Contribution to Global 2020-2026 Cumulative Revenue by Region, Value ($ mn) and Share (%) 103
Figure 65. North American Digital Signage Market, 2016-2026, $ mn 106
Figure 66. Breakdown of North America Digital Signage Market by Country, 2019 and 2026, % of Revenue 106
Figure 67. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 107
Figure 68. U.S. Digital Signage Market, 2016-2026, $ mn 109
Figure 69. Canada Digital Signage Market, 2016-2026, $ mn 112
Figure 70. Digital Signage Market in Mexico, 2016-2026, $ mn 115
Figure 71. European Digital Signage Market, 2016-2026, $ mn 118
Figure 72. Breakdown of European Digital Signage Market by Country, 2019 and 2026, % of Revenue 118
Figure 73. Contribution to Europe 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 119
Figure 74. Digital Signage Market in UK, 2016-2026, $ mn 120
Figure 75. Digital Signage Market in France, 2016-2026, $ mn 122
Figure 76. Digital Signage Market in Germany, 2016-2026, $ mn 124
Figure 77. Digital Signage Market in Spain, 2016-2026, $ mn 126
Figure 78. Digital Signage Market in Italy, 2016-2026, $ mn 128
Figure 79. Digital Signage Market in Russia, 2016-2026, $ mn 130
Figure 80. Digital Signage Market in Rest of Europe, 2016-2026, $ mn 132
Figure 81. Asia-Pacific Digital Signage Market, 2016-2026, $ mn 135
Figure 82. Breakdown of APAC Digital Signage Market by Country, 2019 and 2026, % of Revenue 135
Figure 83. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 136
Figure 84. Digital Signage Market in China, 2016-2026, $ mn 137
Figure 85. Digital Signage Market in Japan, 2016-2026, $ mn 140
Figure 86. Digital Signage Market in India, 2016-2026, $ mn 142
Figure 87. Digital Signage Market in Australia, 2016-2026, $ mn 144
Figure 88. Digital Signage Market in South Korea, 2016-2026, $ mn 146
Figure 89. Digital Signage Market in Rest of APAC, 2016-2026, $ mn 148
Figure 90. South America Digital Signage Market, 2016-2026, $ mn 151
Figure 91. Breakdown of South America Digital Signage Market by Country, 2019 and 2026, % of Revenue 151
Figure 92. Contribution to South America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 152
Figure 93. Digital Signage Market in Argentina, 2016-2026, $ mn 153
Figure 94. Digital Signage Market in Brazil, 2016-2026, $ mn 155
Figure 95. Digital Signage Market in Columbia, 2016-2026, $ mn 157
Figure 96. Digital Signage Market in Rest of South America, 2016-2026, $ mn 159
Figure 97. Digital Signage Market in Middle East and Africa (MEA), 2016-2026, $ mn 161
Figure 98. Breakdown of MEA Digital Signage Market by Country, 2019 and 2026, % of Revenue 161
Figure 99. Contribution to MEA 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 162
Figure 100. Digital Signage Market in UAE, 2016-2026, $ mn 163
Figure 101. Digital Signage Market in Saudi Arabia, 2016-2026, $ mn 165
Figure 102. Digital Signage Market in Egypt, 2016-2026, $ mn 167
Figure 103. Growth Stage of Global Digital Signage Industry over the Forecast Period 170

Research methodology is mainly referring to the practical how of any offered piece of research. More specifically, it’s all about how a researcher systematically designs a study in order to assure extremely valid as well as reliable results that ultimately address the targets and objectives of the research.

In any formal research including academic journal, article, dissertation and so on, there will be a special section on a research methodology that mainly describes what, by whom, how to gather as well as how to evaluate the data are provided.

This research methodology has been segmented into following types:

Primary Research:

It is said to be original information that the researchers collect for the crucial purposes of answering the research questions of readers with the help of surveys, observations and experiments.

Secondary Research:

The secondary research is the data that has already been collected by various other researchers in the form of government analysis or scientific studies.

Qualitative Research:

It is descriptive and subjective method irrespective of facts. Both observation and description are essential in this type of research methodology. Its main vision is to analyze knowledge, attitudes, behaviours as well as opinions of people related to the topic of any research. This method has been operated through grounded research, case study and actionable research.

Quantitative Research:

It contains several laboratory experiments, basic surveys, mathematical calculations, simulations and so on. The possible measurement, quantity or amount is considered to be a major factor in the quantitative research methodology.

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