Digital Advertising Market Analysis 2022-2031 by Platform(Mobile Ad; Desktop Ad, Digital TV); Ad Format(Digital Display; Internet Paid Search; Social Media; Online Video); Industrial Vertical(Media; Consumer Goods & Retail; Banking And Logistics etc)
- Report ID: 43272
- Date: Sep, 2022
- Pages: 293
- Category: BFSI
Digital Advertising Global Market Opportunities And Strategies To 2031 from Altus Market Research provides the strategists; marketers and senior management with the critical information they need to assess the global digital advertising market as it emerges from the COVID-19 shut down.
This report describes and explains the digital advertising market and covers 2016-2021, termed the historic period, and 2021-2026 termed the forecast period, along with further forecasts for the period 2026-2031. The report evaluates the market across each region and for the major economies within each region.
The global digital advertising market reached a value of nearly $486.0 billion in 2021, having grown at a compound annual growth rate (CAGR) of 18.5% since 2016. The market is expected to grow from $486.0 billion in 2021 to $980.2 billion in 2026 at a rate of 15.1%. The market is then expected to grow at a CAGR of 12.8% from 2026 and reach $1793.6 billion in 2031.
Growth in the historic period resulted from the strong economic growth in emerging markets, increased internet penetration, government initiatives in developing economies, rising penetration of e-commerce, increased availability of mobile devices, rapid development in technology, an increase in social media usage and the impact of COVID-19.
Going forward, increasing advertising expenditure by end-use industries, rising urbanization, increasing adoption of 5G networks and the internet of things (IoT) will drive market growth. Factors that could hinder the growth of the digital advertising market in the future include stringent regulations, intense competition, security challenges and data localization.
The digital advertising market is segmented by platform into mobile ad (in-app and mobile web), desktop ad, digital TV and other platforms. The desktop ad market was the largest segment of the digital advertising market segmented by platform, accounting for 43.4% of the total in 2021. Going forward, the digital TV segment is expected to be the fastest growing segment in the digital advertising market segmented by platform, at a CAGR of 15.3% during 2021-2026.
The digital advertising market is also segmented by ad format into digital display ad, internet paid search, social media, online video and other ad formats. The internet paid search market was the largest segment of the digital advertising market segmented by ad format, accounting for 30.5% of the total in 2021. Going forward, the online video segment is expected to be the fastest growing segment in the digital advertising market segmented by ad format, at a CAGR of 20.5% during 2021-2026.
The digital advertising market is also segmented by industrial vertical into media and entertainment, consumer goods & retail industry, banking, financial service & insurance, telecommunication IT sector, travel industry, healthcare sector, manufacturing & supply chain, transportation and logistics, energy, power, and utilities and other industrial sectors. The banking, financial service & insurance market was the largest segment of the digital advertising market segmented by industrial vertical, accounting for 23.6% of the total in 2021. Going forward, the media and entertainment segment is expected to be the fastest growing segment in the digital advertising market segmented by industrial vertical, at a CAGR of 18.3% during 2021-2026.
North America was the largest region in the digital advertising market, accounting for 43.4% of the total in 2021. It was followed by Asia-Pacific and Western Europe, and then the other regions. Going forward, the fastest-growing regions in the digital advertising market will be Africa and the Middle East, where growth will be at CAGRs of 18.6% and 17.2% respectively. These will be followed by South America and Asia-Pacific, where the markets are expected to grow at CAGRs of 17.1% and 15.2% respectively.
The global digital advertising market is highly concentrated, with large players. The top ten competitors in the market made up to 83.95% of the total market in 2021. Google was the largest competitor with 43.11% share of the market, followed by Meta Platforms, Inc. (Facebook) with 23.65%, Amazon.com, Inc with 6.41%, Microsoft Corporation with 3.70%, Alibaba Group Holdings Limited with 2.16%, Tencent with 2.07%, Baidu, Inc. with 1.37%, Twitter, Inc. with 0.93%, HULU LLC with 0.54% and Postmedia Network Canada Corporation with 0.01%.
The top opportunities in the digital advertising market segmented by platform will arise in the desktop ad segment, which will gain $214.4 billion of global annual sales by 2026. The top opportunities in the digital advertising market segmented by ad format will arise in the internet paid search segment, which will gain $143.8 billion of global annual sales by 2026. The top opportunities in the digital advertising market segmented by industrial vertical will arise in the banking, financial service & insurance segment, which will gain $106.8 billion of global annual sales by 2026. The digital advertising market will gain the most in the USA at $201.9 billion.
Market-trend-based strategies for the digital advertising market include focus on offering interactive advertisements, use of artificial intelligence (AI), focus on storytelling advertisements, focus on augmented reality (AR), focus on conversational interfaces, focus on personalized email marketing, focus on advertising on streaming services and focus on partnerships and acquisitions.
Player-adopted strategies in the digital advertising market include focus on strengthening digital advertising business through the launch of new policies, focus on strengthening business operations through the launch of new ad campaigns, focus on accelerating the delivery of digital advertising solutions through strategic acquisitions and focus on promoting a sustainable business culture through collaborations and partnerships.
To take advantage of the opportunities, Altus Market Research recommends the digital advertising companies to increase focus on interactive advertising, use artificial intelligence (AI), invest in augmented reality, adopt conversational interfaces and chatbox, expand in emerging markets, focus on partnerships and acquisitions, provide competitively priced offerings, continue to participate in events and conferences, increase focus on social media marketing and target fast-growing end-use industries.
Reasons to Purchase
• Gain a truly global perspective with the most comprehensive report available on this market covering 12 geographies.
• Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on the latest market research findings.
• Benchmark performance against key competitors.
• Utilize the relationships between key data sets for superior strategizing.
• Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
Description:
Where is the largest and fastest-growing market for digital advertisings? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The digital advertising market global report from Altus Market Research answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider digital advertising market; and compares it with other markets.
The report covers the following chapters
Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the digital advertising market.
Key Trends - Highlights the major trends shaping the global digital advertising market. This section also highlights likely future developments in the market.
Global Market Size and Growth- Global historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
Regional Analysis - Historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values and growth and market share comparison by region.
Market Segmentation- Contains the market values (2016-2031) and analysis for segmentation by platform, by ad format and by industrial vertical.
Regional Market Size and Growth - Regional market size (2021), historic (2016-2021) and forecast (2021-2026) and (2026-2031) market values, and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
Tencent
Baidu, Inc.
Twitter, Inc.
HULU LLC
Postmedia Network Canada Corporation
Web Net Creatives
AdChina
Baidu Advertising, Sina Corp
Facebook Ads
Dentsu Aegis
Brandloom
Oxedent
Uplers
Dotcominfoway (DCI)
SGK Inc
Havoc Digital
S4 Capital
Dentsu International
PwC's Digital Services
Accenture Interactive
Boostability (Berlin)
SQ Digital
Gorilla Marketing
OTM
RMAA Group
Netpeak
Webrentic
Slon Media
25wat
Jstokes
Thrive Agency
Sizmek Technologies Inc
ArnoldStreet
SocialMedia55
Hawk Media
El Cielo Digital - Sabemos de Marketing Digital
DieciseisOnce.com
SEOnet
Dicore Digital
Punto Rojo
Sherlock Communications
Centrico Digital
FP7 McCANN
Tonic International
MullenLowe MENA
Elephant Nation
BPG Group
Mars Media Group
Intango
Executive Digital
Pyramedia Group
3points
Boopin
Maat Marcom Agency
Borarong Consulting
SyberGrupe
BlueMagnet
Rushing Tap
Watson Ferguson Marketing Agency
Key Mergers and Acquisitions - Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
Market Opportunities And Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
Conclusions And Recommendations - Includes recommendations for digital advertising providers in terms of product/service offerings, geographic expansion, marketing strategies and target groups.
Appendix - This section includes details on the NAICS codes covered, abbreviations and currency codes used in this report.
Scope
Markets Covered:
1) By Platform: Mobile Ad (In-App And Mobile Web); Desktop Ad, Digital TV; Other Platforms
2) By Ad Format: Digital Display Ad; Internet Paid Search; Social Media; Online Video; Other Ad Formats
3) By Industrial Vertical: Media And Entertainment; Consumer Goods & Retail Industry; Banking; Financial Service & Insurance; Telecommunication IT Sector; Travel Industry; Healthcare Sector; Manufacturing & Supply Chain; Transportation And Logistics; Energy; Power; Utilities; Other Industrial Sectors.
Companies Mentioned: Google; Meta Platforms, Inc. (Facebook); Amazon.com, Inc; Microsoft Corporation; Alibaba Group Holdings Limited
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Brazil; France; Germany; UK; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time-series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; digital advertising indicators comparison.
Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
1. Digital Advertising Market Executive Summary
2. Table of Contents
3. List of Figures
4. List of Tables
5. Report Structure
6. Introduction and Market Characteristics
6.1. General Market Definition
6.2. Summary
6.3. Digital Advertising Market Definition and Segmentations
6.4. Market Segmentation By Platform
6.4.1. Mobile Ad (In-App and Mobile Web)
6.4.2. Desktop Ad
6.4.3. Digital TV
6.4.4. Other Platforms
6.5. Market Segmentation By Ad Format
6.5.1. Digital Display Ad (Programmatic and Non-programmatic Transactions)
6.5.2. Internet Paid Search
6.5.3. Social Media
6.5.4. Online Video
6.5.5. Other Ad Formats
6.6. Market Segmentation By Industrial Vertical
6.6.1. Media and Entertainment
6.6.2. Consumer Goods & Retail Industry
6.6.3. Banking, Financial Service & Insurance
6.6.4. Telecommunication IT Sector
6.6.5. Travel Industry
6.6.6. Healthcare Sector
6.6.7. Manufacturing & Supply Chain
6.6.8. Transportation and Logistics
6.6.9. Energy, Power, and Utilities
6.6.10. Other Industrial Sectors
7. Major Market Trends
7.1. Growing Demand For Interactive Advertising
7.2. Artificial Intelligence In Digital Advertising
7.3. Rising Storytelling Concept
7.4. Augmented Reality For Digital Advertising
7.5. Adoption Of Conversational Interfaces And Chatbox
7.6. Automated Personalized Email Marketing
7.7. Increase In Advertising On Streaming Services
7.8. Partnerships And Acquisitions For Brand Expansions
8. Global Market Size And Growth
8.1. Market Size
8.2. Historic Market Growth, 2016 – 2021, Value ($ Billion)
8.2.1. Market Drivers 2016 – 2021
8.2.2. Market Restraints 2016 – 2021
8.3. Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
8.3.1. Market Drivers 2021 – 2026
8.3.2. Market Restraints 2021 – 2026
9. Global Digital Advertising Market Segmentation
9.1. Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
9.2. Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
9.3. Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
10. Digital Advertising Market, Regional And Country Analysis
10.1. Global Digital Advertising Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
10.2. Global Digital Advertising Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11. Asia-Pacific Market
11.1. Summary
11.2. Market Overview
11.2.1. Region Information
11.2.2. Market Information
11.2.3. Background Information
11.2.4. Government Initiatives
11.2.5. Regulations
11.2.6. Regulatory Bodies
11.2.7. Major Associations
11.2.8. Taxes Levied
11.2.9. Corporate Tax Structure
11.2.10. Investments
11.2.11. Major Companies
11.3. Asia-Pacific Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
11.4. Asia-Pacific Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
11.5. Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.6. Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.7. Asia-Pacific Digital Advertising Market: Country Analysis
11.8. China Market
11.9. Summary
11.10. Market Overview
11.10.1. Country Information
11.10.2. Market Information
11.10.3. Background Information
11.10.4. Government Initiatives
11.10.5. Regulations
11.10.6. Regulatory Bodies
11.10.7. Major Associations
11.10.8. Taxes Levied
11.10.9. Corporate Tax Structure
11.10.10. Investments
11.10.11. Major Companies
11.11. China Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
11.12. China Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
11.13. China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.14. China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.15. India Market
11.16. India Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
11.17. India Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
11.18. India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.19. India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.20. Japan Market
11.21. Japan Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
11.22. Japan Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
11.23. Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.24. Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.25. Australia Market
11.26. Australia Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
11.27. Australia Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
11.28. Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.29. Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.30. Indonesia Market
11.31. Indonesia Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
11.32. Indonesia Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
11.33. Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.34. Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.35. South Korea Market
11.36. South Korea Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
11.37. South Korea Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
11.38. South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.39. South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
12. Western Europe Market
12.1. Summary
12.2. Market Overview
12.2.1. Region Information
12.2.2. Market Information
12.2.3. Background Information
12.2.4. Government Initiatives
12.2.5. Regulations
12.2.6. Regulatory Bodies
12.2.7. Major Associations
12.2.8. Taxes Levied
12.2.9. Corporate Tax Structure
12.2.10. Investments
12.2.11. Major Companies
12.3. Western Europe Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
12.4. Western Europe Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
12.5. Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
12.6. Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
12.7. Western Europe Digital Advertising Market: Country Analysis
12.8. UK Market
12.9. UK Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
12.10. UK Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
12.11. UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
12.12. UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
12.13. Germany Market
12.14. Germany Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
12.15. Germany Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
12.16. Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
12.17. Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
12.18. France Market
12.19. France Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
12.20. France Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
12.21. France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
12.22. France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
13. Eastern Europe Market
13.1. Summary
13.2. Market Overview
13.2.1. Region Information
13.2.2. Market Information
13.2.3. Background Information
13.2.4. Government Initiatives
13.2.5. Regulations
13.2.6. Regulatory Bodies
13.2.7. Major Associations
13.2.8. Taxes Levied
13.2.9. Corporate Tax Structure
13.2.10. Investments
13.2.11. Major Companies
13.3. Eastern Europe Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
13.4. Eastern Europe Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
13.5. Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
13.6. Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
13.7. Eastern Europe Digital Advertising Market: Country Analysis
13.8. Russia Market
13.9. Russia Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
13.10. Russia Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
13.11. Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
13.12. Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
14. North America Market
14.1. Summary
14.2. Market Overview
14.2.1. Region Information
14.2.2. Market Information
14.2.3. Background Information
14.2.4. Government Initiatives
14.2.5. Regulations
14.2.6. Regulatory Bodies
14.2.7. Major Associations
14.2.8. Taxes Levied
14.2.9. Corporate Tax Structure
14.2.10. Investments
14.2.11. Major Companies
14.3. North America Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
14.4. North America Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
14.5. North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
14.6. North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
14.7. North America Digital Advertising Market: Country Analysis
14.8. USA Market
14.9. Summary
14.10. Market Overview
14.10.1. Country Information
14.10.2. Market Information
14.10.3. Background Information
14.10.4. Government Initiatives
14.10.5. Regulations
14.10.6. Regulatory Bodies
14.10.7. Major Associations
14.10.8. Taxes Levied
14.10.9. Corporate Tax Structure
14.10.10. Investments
14.10.11. Product Development
14.10.12. Major Companies
14.11. USA Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
14.12. USA Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
14.13. USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
14.14. USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
15. South America Market
15.1. Summary
15.2. Market Overview
15.2.1. Region Information
15.2.2. Market Information
15.2.3. Background Information
15.2.4. Government Initiatives
15.2.5. Regulatory Bodies
15.2.6. Major Associations
15.2.7. Taxes Levied
15.2.8. Corporate Tax Structure
15.2.9. Investments
15.2.10. Major Companies
15.3. South America Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
15.4. South America Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
15.5. South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
15.6. South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
15.7. South America Digital Advertising Market: Country Analysis
15.8. Brazil Market
15.9. Brazil Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
15.10. Brazil Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
15.11. Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
15.12. Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
16. Middle East Market
16.1. Summary
16.2. Market Overview
16.2.1. Region Information
16.2.2. Market Information
16.2.3. Background Information
16.2.4. Government Initiatives
16.2.5. Regulations
16.2.6. Regulatory Bodies
16.2.7. Major Associations
16.2.8. Taxes Levied
16.2.9. Corporate Tax Structure
16.2.10. Investments
16.2.11. Major Companies
16.3. Middle East Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
16.4. Middle East Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
16.5. Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
16.6. Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
17. Africa Market
17.1. Summary
17.2. Market Overview
17.2.1. Region Information
17.2.2. Market Information
17.2.3. Background Information
17.2.4. Government Initiatives
17.2.5. Regulations
17.2.6. Regulatory Bodies
17.2.7. Major Associations
17.2.8. Taxes Levied
17.2.9. Corporate Tax Structure
17.2.10. Investments
17.2.11. Major Companies
17.3. Africa Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
17.4. Africa Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
17.5. Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
17.6. Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
18. Digital Advertising Market Competitive Landscape And Company Profiles
18.1. Company Profiles
18.2. Alphabet Inc. (Google)
18.2.1. Company Overview
18.2.2. Products And Services
18.2.3. Business Strategy
18.2.4. Financial Overview
18.3. Meta Platforms, Inc. (Facebook)
18.3.1. Company Overview
18.3.2. Products And Services
18.3.3. Business Strategy
18.3.4. Financial Overview
18.4. Amazon.com, Inc.
18.4.1. Company Overview
18.4.2. Products And Services
18.4.3. Business Strategy
18.4.4. Financial Overview
18.5. Microsoft Corporation
18.5.1. Company Overview
18.5.2. Products And Services
18.5.3. Business Strategy
18.5.4. Financial Overview
18.6. Alibaba Group Holding Limited
18.6.1. Company Overview
18.6.2. Products And Services
18.6.3. Business Strategy
18.6.4. Financial Overview
19. Key Mergers And Acquisitions In The Market
19.1. Entravision Communications Corporation Acquired MediaDonuts
19.2. Cardlytics Acquired Dosh
19.3. Bdo Usa Acquired Demandgen International
19.4. Cognizant Acquired Lev
19.5. Publicis Groupe Acquired Epsilon
19.6. LinkedIn Acquired Drawbridge
19.7. Microsoft Acquired X and r
19.8. Infosys Acquired Oddity
19.9. Zensar Acquired Indigo Slate
20. Global Digital Advertising Market Opportunities And Strategies
20.1. Global Digital Advertising Market In 2026 – Countries Offering Most New Opportunities
20.2. Global Digital Advertising Market In 2026 – Segments Offering Most New Opportunities
20.3. Global Digital Advertising Market In 2026 – Growth Strategies
20.3.1. Market Trend Based Strategies
20.3.2. Competitor Strategies
21. Digital Advertising Market, Conclusions And Recommendations
21.1. Conclusions
21.2. Recommendations
22. Appendix
22.1. Market Data Sources
22.2. Research Methodology
22.3. Currencies
22.4. The Business Research Company
22.5. Copyright and Disclaimer
List of Tables
Table 1: Global Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 2: Global Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 3: Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 4: Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 5: Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 6: Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 7: Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 8: Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 9: Global Digital Advertising Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
Table 10: Global Digital Advertising Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 11: Global Digital Advertising Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
Table 12: Global Digital Advertising Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 13: Asia-Pacific GDP Per Capita, By Country, 2016-2021, $
Table 14: Asia-Pacific Population, By Country, 2016-2026, Millions
Table 15: Asia-Pacific Media Market Size, By Country, 2016-2026, $ Billion
Table 16: Asia-Pacific Social Media Market Size, By Country, 2016-2026, $ Billion
Table 17: Asia-Pacific Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 18: Asia-Pacific Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 19: Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 20: Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 21: Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 22: Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 23: China GDP Per Capita, 2016-2021, $
Table 24: China Population, 2016-2026, Millions
Table 25: China Media Market Size, 2016-2026, $ Billion
Table 26: China Social Media Market Size, 2016-2026, $ Billion
Table 27: China Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 28: China Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 29: China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 30: China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 31: China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 32: China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 33: India Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 34: India Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 35: India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 36: India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 37: India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 38: India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 39: Japan Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 40: Japan Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 41: Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 42: Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 43: Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 44: Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 45: Australia Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 46: Australia Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 47: Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 48: Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 49: Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 50: Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 51: Indonesia Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 52: Indonesia Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 53: Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 54: Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 55: Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 56: Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 57: South Korea Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 58: South Korea Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 59: South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 60: South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 61: South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 62: South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 63: Western Europe GDP Per Capita, By Country, 2016-2021, $
Table 64: Western Europe Population, By Country, 2016-2026, Millions
Table 65: Western Europe Media Market Size, By Country, 2016-2026, $ Billion
Table 66: Western Europe Social Media Market Size, By, Country, 2016-2026, $ Billion
Table 67: Western Europe Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 68: Western Europe Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 69: Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 70: Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 71: Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 72: Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 73: UK Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 74: UK Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 75: UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 76: UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 77: UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 78: UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 79: Germany Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 80: Germany Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 81: Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 82: Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 83: Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 84: Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 85: France Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 86: France Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 87: France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 88: France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 89: France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 90: France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 91: Eastern Europe GDP Per Capita, By Country, 2016-2021, $
Table 92: Eastern Europe Population, By Country, 2016-2026, Millions
Table 93: Eastern Europe Media Market Size, By, Country, 2016-2026, $ Billion
Table 94: Eastern Europe Social Media Market Size, By Country, 2016-2026, $ Billion
Table 95: Eastern Europe Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 96: Eastern Europe Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 97: Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 98: Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 99: Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 100: Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 101: Russia Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 102: Russia Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 103: Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 104: Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 105: Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 106: Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 107: North America GDP Per Capita, By Country, 2016-2021, $
Table 108: North America Population, By Country, 2016-2026, Millions
Table 109: North America Media Market Size, By Country, 2016-2026, $ Billion
Table 110: North America Social Media Market Size, By Country, 2016-2026, $ Billion
Table 111: North America Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 112: North America Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 113: North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 114: North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 115: North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 116: North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 117: USA GDP Per Capita, 2016-2021, $
Table 118: USA Population, 2016-2026, Millions
Table 119: USA Media Market Size, 2016-2026, $ Billion
Table 120: USA Social Media Market Size, 2016-2026, $ Billion
Table 121: USA Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 122: USA Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 123: USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 124: USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 125: USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 126: USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 127: South America GDP Per Capita, By Country, 2016-2021, $
Table 128: South America Population, By Country, 2016-2026, Millions
Table 129: South America Media Market, By Country, 2016-2026, $ Billion
Table 130: South America Social Media Market, By Country, 2016-2026, $ Billion
Table 131: South America Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 132: South America Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 133: South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 134: South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 135: South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 136: South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 137: Brazil Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 138: Brazil Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 139: Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 140: Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 141: Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 142: Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 143: Middle East GDP Per Capita, By Country, 2016-2021, $
Table 144: Middle East Population, By Country, 2016-2026, Millions
Table 145: Middle East Media Market Size, By Country, 2016-2026, $ Billion
Table 146: Middle East Social Media Market Size, By Country, 2016-2026, $ Billion
Table 147: Middle East Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 148: Middle East Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 149: Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 150: Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 151: Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 152: Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 153: Africa GDP Per Capita, By Country, 2016-2021, $
Table 154: Africa Population, By Country, 2016-2026, Millions
Table 155: Africa Media Market, By Country, 2016-2026, $ Billion
Table 156: Africa Social Media Market, By Country, 2016-2026, $ Billion
Table 157: Africa Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Table 158: Africa Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Table 159: Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 160: Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 161: Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 162: Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
Table 163: Global Digital Advertising Market, Key Competitor Estimated Market Shares, 2021, Percentage (%)
Table 164: Alphabet – Financial Performance, 2017– 2021, $ Billion
Table 165: Facebook – Financial Performance, 2017– 2021, $ Billion
Table 166: Amazon – Financial Performance, 2017– 2021, $ Billion
Table 167: Microsoft – Financial Performance, 2017– 2021, $ Billion
Table 168: Alibaba – Financial Performance, 2017– 2021, $ Billion
Table 169: Global Digital Advertising Market Size Gain ($ Billion), 2021 – 2026, By Country
Table 170: Global Digital Advertising Market Size Gain ($ Billion), Segmentation By Platform, 2021 – 2026
Table 171: Global Digital Advertising Market Size Gain ($ Billion), Segmentation By Ad Format, 2021 – 2026
Table 172: Global Digital Advertising Market Size Gain ($ Billion), Segmentation By Industrial Vertical, 2021 – 2026
Table 173: Digital Advertising - Market Data Sources
List of Figures
Figure 1: Geographic Regions Covered
Figure 2: Global Digital Advertising Market Segmentation By Platform
Figure 3: Global Digital Advertising Market Segmentation By Ad Format
Figure 4: Global Digital Advertising Market Segmentation By Industrial Vertical
Figure 5: Global Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 6: Global Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 7: Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 8: Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 9: Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 10: Global Digital Advertising Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 11: Global Digital Advertising Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 12: Asia-Pacific Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 13: Asia-Pacific Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 14: Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 15: Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 16: China Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 17: China Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 18: China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 19: China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 20: India Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 21: India Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 22: India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 23: India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 24: Japan Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 25: Japan Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 26: Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 27: Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 28: Australia Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 29: Australia Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 30: Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 31: Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 32: Indonesia Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 33: Indonesia Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 34: Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 35: Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 36: South Korea Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 37: South Korea Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 38: South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 39: South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 40: Western Europe Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 41: Western Europe Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 42: Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 43: Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 44: UK Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 45: UK Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 46: UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 47: UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 48: Germany Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 49: Germany Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 50: Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 51: Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 52: France Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 53: France Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 54: France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 55: France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 56: Eastern Europe Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 57: Eastern Europe Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 58: Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 59: Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 60: Russia Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 61: Russia Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 62: Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 63: Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 64: North America Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 65: North America Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 66: North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 67: North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 68: USA Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 69: USA Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 70: USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 71: USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 72: South America Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 73: South America Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 74: South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 75: South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 76: Brazil Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 77: Brazil Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 78: Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 79: Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 80: Middle East Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 81: Middle East Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 82: Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 83: Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 84: Africa Digital Advertising Market, Historic, 2016 – 2021, $ Billion
Figure 85: Africa Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
Figure 86: Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 87: Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 88: Global Digital Advertising Market, Key Competitor Estimated Market Shares, 2021, Percentage (%)
Figure 89: Alphabet – Financial Performance, 2017– 2021, $ Billion
Figure 90: Facebook – Financial Performance, 2017– 2021, $ Billion
Figure 91: Amazon – Financial Performance, 2017– 2021, $ Billion
Figure 92: Microsoft – Financial Performance, 2017– 2021, $ Billion
Figure 93: Alibaba – Financial Performance, 2017– 2021, $ Billion
Research methodology is mainly referring to the practical how of any offered piece of research. More specifically, it’s all about how a researcher systematically designs a study in order to assure extremely valid as well as reliable results that ultimately address the targets and objectives of the research.
In any formal research including academic journal, article, dissertation and so on, there will be a special section on a research methodology that mainly describes what, by whom, how to gather as well as how to evaluate the data are provided.
This research methodology has been segmented into following types:
Primary Research:
It is said to be original information that the researchers collect for the crucial purposes of answering the research questions of readers with the help of surveys, observations and experiments.
Secondary Research:
The secondary research is the data that has already been collected by various other researchers in the form of government analysis or scientific studies.
Qualitative Research:
It is descriptive and subjective method irrespective of facts. Both observation and description are essential in this type of research methodology. Its main vision is to analyze knowledge, attitudes, behaviours as well as opinions of people related to the topic of any research. This method has been operated through grounded research, case study and actionable research.
Quantitative Research:
It contains several laboratory experiments, basic surveys, mathematical calculations, simulations and so on. The possible measurement, quantity or amount is considered to be a major factor in the quantitative research methodology.
Clients
