Asia Pacific Digital Advertising Market 2022-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy
- Report ID: 29813
- Date: Jun, 2022
- Pages: 148
- Category: BFSI
Asia Pacific digital advertising market will grow by 13.25% annually with a total addressable market cap of $2,870.9 billion over 2022-2031 owing to the technological advancement, rising digital ad spending, growing Internet users, and the prevalence of mobile phones and digital media across the region.
Highlighted with 90 tables and 45 figures, this 148-page report “Asia Pacific Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire Asia Pacific digital advertising market and all its sub-segments through extensively detailed classifications.
Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year.
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Asia Pacific digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country.
Based on platform, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
• Mobile Ad
o In-APP
o Mobile Web
• Desktop Ad
• Digital TV and Others
Based on ad format, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
• Digital Display Ad
o Programmatic Transactions
o Non-programmatic Transactions
• Internet Paid Search
• Social Media
• Online Video
• Others
Based on industrial vertical, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
• Media and Entertainment
• Consumer Goods & Retail Industry
• Banking, Financial Service & Insurance
• Telecommunication IT Sector
• Travel Industry
• Healthcare Sector
• Manufacturing & Supply Chain
• Transportation and Logistics
• Energy, Power, and Utilities
• Other Industries
Geographically, the following national/local markets are fully investigated:
• Japan
• China
• South Korea
• Australia
• Indonesia
• Rest of APAC (further segmented into Malaysia, Singapore, India, Thailand, Vietnam, Taiwan, and Philippines)
For each key country, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of the regional market by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Asia Pacific digital advertising market are assayed quantitatively and qualitatively through Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Selected Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Qualitative Analysis 20
2.1 Market Size and Forecast 20
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the Market 24
2.2 Major Growth Drivers 26
2.3 Market Restraints and Challenges 29
2.4 Emerging Opportunities and Market Trends 32
2.5 Porter’s Fiver Forces Analysis 35
3 Segmentation of Asia Pacific Market by Platform 39
3.1 Market Overview by Platform 39
3.2 Asia Pacific Mobile Advertising Market 2018-2031 42
3.3 Asia Pacific Desktop Advertising Market 2018-2031 46
3.4 Asia Pacific Market of Digital Advertising via Other Digital Platforms 2018-2031 47
4 Segmentation of Asia Pacific Market by Ad Format 48
4.1 Market Overview by Ad Format 48
4.2 Asia Pacific Digital Display Ad Market 2018-2031 51
4.3 Asia Pacific Internet Paid Search Ad Market 2018-2031 53
4.4 Asia Pacific Social Media Ad Market 2018-2031 55
4.5 Asia Pacific Online Video Ad Market 2018-2031 57
4.6 Asia Pacific Market of Other Digital Ad Formats 2018-2031 59
5 Segmentation of Asia Pacific Market by Industry Vertical 61
5.1 Market Overview by Industry Vertical 61
5.2 Asia Pacific Digital Advertising Market for Media and Entertainment 2018-2031 64
5.3 Asia Pacific Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031 66
5.4 Asia Pacific Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031 67
5.5 Asia Pacific Digital Advertising Market for Telecommunication IT Sector 2018-2031 69
5.6 Asia Pacific Digital Advertising Market for Travel Industry 2018-2031 70
5.7 Asia Pacific Digital Advertising Market for Healthcare Sector 2018-2031 71
5.8 Asia Pacific Digital Advertising Market for Manufacturing & Supply Chain 2018-2031 72
5.9 Asia Pacific Digital Advertising Market for Transportation and Logistics 2018-2031 73
5.10 Asia Pacific Digital Advertising Market for Energy, Power, and Utilities 2018-2031 74
5.11 Asia Pacific Digital Advertising Market for Other Industries 2018-2031 75
6 Asia-Pacific Market 2018-2031 by Country 77
6.1 Overview of Asia-Pacific Market 77
6.2 Japan 80
6.3 China 82
6.4 Indonesia 85
6.5 Australia 87
6.6 South Korea 89
6.7 Rest of APAC Region 91
7 Competitive Landscape 93
7.1 Overview of Key Vendors 93
7.2 Company Profiles 97
Alibaba 97
Amazon 99
Apple Inc. 104
Applovin Corporation 108
Baidu 110
Facebook Inc. 113
Google LLC 116
Microsoft Corporation 121
Nokia Corporation 125
Sina Corporation 128
Tencent 130
Twitter 134
Verizon 137
Yahoo! Inc. 140
8 Investing in Asia Pacific Market: Risk Assessment and Management 142
8.1 Risk Evaluation of Asia Pacific Market 142
8.2 Critical Success Factors (CSFs) 145
RELATED REPORTS AND PRODUCTS 148
List of Tables
Table 1. Snapshot of Asia Pacific Digital Advertising Market in Balanced Perspective, 2021-2031 19
Table 2. World Economic Outlook, 2021-2031 23
Table 3. Main Product Trends and Market Opportunities in Asia Pacific Digital Advertising Market 32
Table 4. Asia Pacific Digital Advertising Market by Platform, 2018-2031, $ bn 40
Table 5. Asia Pacific Mobile Advertising Market by Channel, 2018-2031, $ bn 43
Table 6. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue 44
Table 7. Asia Pacific Digital Advertising Market by Ad Format, 2018-2031, $ bn 49
Table 8. Asia Pacific Display Digital Ad Market by Purchase Method, 2018-2031, $ bn 52
Table 9. Asia Pacific Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 62
Table 10. APAC Digital Advertising Market by Country, 2018-2031, $ bn 78
Table 11. Japan Digital Advertising Market by Platform, 2018-2031, $ bn 81
Table 12. Japan Digital Advertising Market by Ad Format, 2018-2031, $ bn 81
Table 13. Japan Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 81
Table 14. China Digital Advertising Market by Platform, 2018-2031, $ bn 84
Table 15. China Digital Advertising Market by Ad Format, 2018-2031, $ bn 84
Table 16. China Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 84
Table 17. Indonesia Digital Advertising Market by Platform, 2018-2031, $ bn 86
Table 18. Indonesia Digital Advertising Market by Ad Format, 2018-2031, $ bn 86
Table 19. Indonesia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 86
Table 20. Australia Digital Advertising Market by Platform, 2018-2031, $ bn 88
Table 21. Australia Digital Advertising Market by Ad Format, 2018-2031, $ bn 88
Table 22. Australia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 88
Table 23. South Korea Digital Advertising Market by Platform, 2018-2031, $ bn 90
Table 24. South Korea Digital Advertising Market by Ad Format, 2018-2031, $ bn 90
Table 25. South Korea Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 90
Table 26. Digital Advertising Market in Rest of APAC by Country, 2018-2031, $ bn 92
Table 27. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, $ bn and % of Revenue 95
Table 28. Alibaba: Company Snapshot 97
Table 29. Alibaba: Business Segmentation 97
Table 30. Alibaba: Product Portfolio 98
Table 31. Alibaba: Revenue, 2018-2020, $ mn 98
Table 32. Amazon: Company Snapshot 99
Table 33. Amazon: Business Segmentation 100
Table 34. Amazon: Product Portfolio 102
Table 35. Amazon: Revenue, 2018-2020, $ mn 102
Table 36. Amazon: Recent Developments 103
Table 37. Apple Inc.: Company Snapshot 104
Table 38. Apple Inc.: Business Segmentation 105
Table 39. Apple Inc.: Product Portfolio 106
Table 40. Apple Inc.: Revenue, 2018-2020, $ mn 106
Table 41. Apple Inc.: Recent Developments 107
Table 42. Applovin Corporation: Company Snapshot 108
Table 43. Baidu: Company Snapshot 110
Table 44. Baidu: Business Segmentation 111
Table 45. Baidu: Product Portfolio 111
Table 46. Baidu: Revenue, 2018-2020, $ bn 111
Table 47. Baidu: Recent Developments 112
Table 48. Facebook Inc.: Company Snapshot 113
Table 49. Facebook Inc.: Business Segmentation 114
Table 50. Facebook Inc.: Product Portfolio 114
Table 51. Facebook Inc.: Revenue, 2018-2020, $ bn 115
Table 52. Facebook Inc.: Recent Developments 115
Table 53. Google LLC: Company Snapshot 116
Table 54. Google LLC: Product Portfolio 118
Table 55. Google LLC: Revenue, 2018-2020, $ bn 119
Table 56. Google LLC: Recent Developments 119
Table 57. Microsoft Corporation: Company Snapshot 121
Table 58. Microsoft Corporation: Business Segmentation 122
Table 59. Microsoft Corporation: Product Portfolio 122
Table 60. Microsoft Corporation: Revenue, 2018-2020, $ bn 123
Table 61. Microsoft Corporation: Recent Developments 123
Table 62. Nokia Corporation: Company Snapshot 125
Table 63. Nokia Corporation: Business Segmentation 126
Table 64. Nokia Corporation: Product Portfolio 126
Table 65. Nokia Corporation: Revenue, 2018-2020, $ bn 127
Table 66. Nokia Corporation: Recent Developments 127
Table 67. Sina Corporation: Company Snapshot 128
Table 68. Sina Corporation: Business Segmentation 129
Table 69. Sina Corporation: Product Portfolio 129
Table 70. Sina Corporation: Revenue, 2016-2018, $ bn 129
Table 71. Tencent Holdings Limited: Company Snapshot 130
Table 72. Tencent Holdings Limited: Business Segmentation 131
Table 73. Tencent Holdings Limited: Product Portfolio 132
Table 74. Tencent Holdings Limited: Revenue, 2017-2019, $ bn 132
Table 75. Tencent Holdings Limited: Recent Developments 133
Table 76. Twitter, Inc.: Company Snapshot 134
Table 77. Twitter, Inc.: Business Segmentation 134
Table 78. Twitter, Inc.: Product Portfolio 135
Table 79. Twitter, Inc.: Revenue, 2018-2020, $ bn 135
Table 80. Twitter, Inc.: Recent Developments 136
Table 81. Verizon: Company Snapshot 137
Table 82. Verizon: Business Segmentation 138
Table 83. Verizon: Product Portfolio 138
Table 84. Verizon: Revenue, 2018-2020, $ bn 138
Table 85. Verizon: Recent Developments 139
Table 86. Yahoo! Inc.: Company Snapshot 140
Table 87. Yahoo! Inc.: Product Portfolio 141
Table 88. Yahoo! Inc.: Revenue, 2014-2016, $ bn 141
Table 89. Risk Evaluation for Investing in Asia Pacific Market, 2021-2031 143
Table 90. Critical Success Factors and Key Takeaways 146
List of Figures
Figure 1. Research Method Flow Chart 12
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2031 18
Figure 4. Asia Pacific Digital Advertising Market by Revenue, 2018-2031, $ bn 20
Figure 5. Share of Digital Ad in Overall Media Ad in Asia Pacific Market, 2018-2031, % Revenue 21
Figure 6. Impact of COVID-19 on Business 24
Figure 7. Primary Drivers and Impact Factors of Asia Pacific Digital Advertising Market 26
Figure 8. Primary Restraints and Impact Factors of Asia Pacific Digital Advertising Market 29
Figure 9. Porter’s Fiver Forces Analysis of Asia Pacific Digital Advertising Market 35
Figure 10. Breakdown of Asia Pacific Digital Advertising Market by Platform, 2021-2031, % of Revenue 40
Figure 11. Contribution to Asia Pacific 2022-2031 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 41
Figure 12. Asia Pacific Mobile Advertising Market, 2018-2031, $ bn 43
Figure 13. Asia Pacific Mobile Internet Users, 2018-2022, billion 44
Figure 14. Comparison of Mobile Web and Mobile In-App 45
Figure 15. Asia Pacific Desktop Advertising Market, 2018-2031, $ bn 46
Figure 16. Asia Pacific Market of Digital Advertising via Other Platforms, 2018-2031, $ bn 47
Figure 17. Breakdown of Asia Pacific Digital Advertising Market by Ad Format, 2021-2031, % of Revenue 49
Figure 18. Contribution to Asia Pacific 2022-2031 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 50
Figure 19. Asia Pacific Digital Display Ad Market, 2018-2031, $ bn 52
Figure 20. Asia Pacific Internet Paid Search Advertising Market, 2018-2031, $ bn 54
Figure 21. World Social Media Users, Oct 2021 56
Figure 22. Asia Pacific Social Media Advertising Market, 2018-2031, $ bn 56
Figure 23. Asia Pacific Online Video Advertising Market, 2018-2031, $ bn 58
Figure 24. Asia Pacific Market of Other Digital Ad Formats, 2018-2031, $ bn 60
Figure 25. Breakdown of Asia Pacific Digital Advertising Market by Industry Vertical, 2021-2031, % of Revenue 62
Figure 26. Contribution to Asia Pacific 2022-2031 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 63
Figure 27. Asia Pacific Digital Advertising Market for Media and Entertainment, 2018-2031, $ bn 65
Figure 28. Asia Pacific Digital Advertising Market for Consumer Goods & Retail Industry, 2018-2031, $ bn 66
Figure 29. Asia Pacific Digital Advertising Market for Banking, Financial Service & Insurance, 2018-2031, $ bn 68
Figure 30. Asia Pacific Digital Advertising Market for Telecommunication IT Sector, 2018-2031, $ bn 69
Figure 31. Asia Pacific Digital Advertising Market for Travel Industry, 2018-2031, $ bn 70
Figure 32. Asia Pacific Digital Advertising Market for Healthcare Sector, 2018-2031, $ bn 71
Figure 33. Asia Pacific Digital Advertising Market for Manufacturing & Supply Chain, 2018-2031, $ bn 72
Figure 34. Asia Pacific Digital Advertising Market for Transportation and Logistics, 2018-2031, $ bn 73
Figure 35. Asia Pacific Digital Advertising Market for Energy, Power, and Utilities, 2018-2031, $ bn 75
Figure 36. Asia Pacific Digital Advertising Market for Other Industries, 2018-2031, $ bn 75
Figure 37. Breakdown of APAC Digital Advertising Market by Country, 2021 and 2031, % of Revenue 78
Figure 38. Contribution to APAC 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%) 79
Figure 39. Digital Advertising Market in Japan by Revenue, 2018-2031, $ bn 80
Figure 40. Digital Advertising Market in China by Revenue, 2018-2031, $ bn 82
Figure 41. Digital Advertising Market in Indonesia by Revenue, 2018-2031, $ bn 85
Figure 42. Digital Advertising Market in Australia by Revenue, 2018-2031, $ bn 87
Figure 43. Digital Advertising Market in South Korea by Revenue, 2018-2031, $ bn 89
Figure 44. Digital Advertising Market in Rest of APAC by Revenue, 2018-2031, $ bn 91
Figure 45. Growth Stage of Asia Pacific Digital Advertising Industry over the Forecast Period 93
Research methodology is mainly referring to the practical how of any offered piece of research. More specifically, it’s all about how a researcher systematically designs a study in order to assure extremely valid as well as reliable results that ultimately address the targets and objectives of the research.
In any formal research including academic journal, article, dissertation and so on, there will be a special section on a research methodology that mainly describes what, by whom, how to gather as well as how to evaluate the data are provided.
This research methodology has been segmented into following types:
Primary Research:
It is said to be original information that the researchers collect for the crucial purposes of answering the research questions of readers with the help of surveys, observations and experiments.
Secondary Research:
The secondary research is the data that has already been collected by various other researchers in the form of government analysis or scientific studies.
Qualitative Research:
It is descriptive and subjective method irrespective of facts. Both observation and description are essential in this type of research methodology. Its main vision is to analyze knowledge, attitudes, behaviours as well as opinions of people related to the topic of any research. This method has been operated through grounded research, case study and actionable research.
Quantitative Research:
It contains several laboratory experiments, basic surveys, mathematical calculations, simulations and so on. The possible measurement, quantity or amount is considered to be a major factor in the quantitative research methodology.
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