Media Buying Agencies And Representative Firms Global Market 2022 Opportunities And Strategies To 2031 By Services: (Media Buying Service; Media Planning Service; Media Representative Firms; Other Services); By Mode: (Offline; Online); By Application
- Report ID: 43253
- Date: Sep, 2022
- Pages: 263
- Category: ICT & Media
Media Buying Agencies And Representative Firms Global Market Opportunities And Strategies To 2031 from Altus Market Research provides the strategists; marketers and senior management with the critical information they need to assess the global media buying agencies and representative firms market as it emerges from the COVID-19 shut down.
The global media buying agencies and representative firms market reached a value of nearly $70,096.6 million in 2021, having increased at a compound annual growth rate (CAGR) of 3.8% since 2016. The market is expected to grow from $70,096.6 million in 2021 to $105,034.6 million in 2026 at a rate of 8.4%. The market is then expected to grow at a CAGR of 9.2% from 2026 and reach $163,004.8 million in 2031.
Growth in the historic period in the media buying agencies and representative firms market resulted from strong economic growth in emerging markets, increasing number of events, growth in world population, increasing internet penetration, and rising advertisement expenditure. The market was restrained by COVID-19 impact, capital intensive, government regulations, and skilled workforce shortages.
Going forward, faster economic growth, technology development, an increase in mergers and acquisitions, and an increase in mobile video viewing will drive the market in future. Factors that could hinder the growth of the market in the future include privacy concerns and copyright issues.
The media buying agencies and representative firms market is segmented by services into media buying service, media planning service, media representative firms, and other services. The media buying service segment was the largest segment of the media buying agencies and representative firms market segmented by services, accounting for 38.1% of the total in 2021. Going forward, the media planning service segment is expected to be the fastest growing segment in the media buying agencies and representative firms market segmented by services, at a CAGR of 11.2% during 2021-2026.
The media buying agencies and representative firms market is also segmented by mode into offline and online. The offline segment was the largest segment of the media buying agencies and representative firms market segmented by mode, accounting for 71.4% of the total in 2021. Going forward, online segment is expected to be the fastest growing segment in the media buying agencies and representative firms market segmented by mode, at a CAGR of 10.0% during 2021-2026.
The media buying agencies and representative firms market is also segmented by application into banking, financial services, and insurance sector (BSFI), consumer goods and retail, government and public sector, IT and telecom, healthcare, and media and entertainment. The consumer goods and retail segment was the largest segment of the media buying agencies and representative firms market segmented by application, accounting for 35.3% of the total in 2021. Going forward, media and entertainment segment is expected to be the fastest growing segment in the media buying agencies and representative firms market segmented by application, at a CAGR of 8.9% during 2021-2026.
North America was the largest region in the media buying agencies and representative firms market, accounting for 30.0% of the total in 2021. It was followed by the Asia Pacific, Western Europe, and then the other regions. Going forward, the fastest-growing regions in the media buying agencies and representative firms market will be South America and Middle East where growth will be at CAGRs of 12.6% and 11.0% respectively during 2021-2026. These will be followed by Africa and Asia Pacific, where the markets are expected to register CAGRs of 10.6% and 9.9% respectively during 2021-2026.
Global economic activity is suffering a major setback due to the coronavirus outbreak and the measures being taken to control it. Due to various country-wide lockdowns, this pandemic has had a negative impact on several markets including the media buying agencies and representative firms. Media buying agencies and representative firms refer to entities that purchase advertising time or space from media outlets and resell it to advertising agencies or individual companies directly, and independent representatives that sell media time or space for media owners. The media buying agencies and representative firms is expected to be negatively impacted by the pandemic. According to a survey by the Interactive Advertising Bureau in the US in May 2020, around a quarter of the respondents surveyed had already paused their advertising spends until the end of second quarter 2020. Around 45% confirmed that they would adjust their advertising spends until the second quarter. According to most of the respondents, the pandemic is expected to have a bigger impact on the advertising industry than the 2008 financial crisis. Additionally, according to the France-based advertising and public relations Company, Publicis, figures from the first quarter showed revenue in China down 15% year on year. European countries witnessed an average reduction of 9%; Germany and France saw reductions of 7% and 12%, respectively.
The global media buying agencies and representative firms market is fragmented, with a large number of small players. The top ten competitors in the market made up to 17.34% of the total market in 2020. This can be due to the existence of number of local players in the market serving customers in particular geographies. Major players in the market are Publicis Groupe, WPP PLC, Omnicom Group Inc., Dentsu Inc., The Interpublic Group of Companies, Havas SA, Horizon Media, Hakuhodo DY Media Partners Inc., Kingstar Media, EXL Media and others players.
The top opportunities in the media buying agencies and representative firms market segmented by services will arise in the media buying service segment, which will gain $16,378.6 million of global annual sales by 2026. The top opportunities in the media buying agencies and representative firms market segmented by mode will arise in the offline segment, which will gain $22,694.6 million of global annual sales by 2026. The top opportunities in the media buying agencies and representative firms market segmented by application will arise in the consumer goods and retail segment, which will gain $12,365.4 million of global annual sales by 2026. The media buying agencies and representative firms market size will gain the most in the USA at $8,420.2 million.
Market-trend-based strategies for the media buying agencies and representative firms include companies should adopt the use of artificial intelligence for better analysis and insights to improve customer experiences, consider entering into strategic collaborations and agreements to broaden their product portfolios, boost revenues and establish category leadership, consider receiving investments and funding to further develop their firms and products offered, invest in digital platforms to enhance viewers' experience and increase revenues and invest in advertising on streaming services to capture the growing audience using streaming platforms and to drive revenues via the increased effectiveness of view rates.
Player-adopted strategies in the media buying agencies and representative firms market include focus on maximizing consumer attention through strategic collaborations and partnerships, expanding media planning and buying business through partnerships, creating more efficient media planning and measurement models for its clients and partners through strategic collaborations, expanding media planning and buying business through launching new solutions and focus on enhancing business through offering new solutions.
To take advantage of the opportunities, Altus Market Research recommends the media buying agencies and representative firms to focus on digital and online advertisements, focus on artificial intelligence chatbots, focus on emerging markets, offer competitively priced services, focus on collaborations and acquisitions, target events and target advertising and media industry professionals and companies.
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Description:
Where is the largest and fastest growing market for media buying agencies and representative firms? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The media buying agencies and representative firms market global report from Altus Market Research answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider media buying agencies and representative firms market; and compares it with other markets.
The report covers the following chapters
Executive Summary – The executive summary section of the report gives a brief overview and summary of the report
Report Structure – This section gives the structure of the report and the information covered in the various sections.
Introduction – The introduction section of the report gives a brief introduction about segmentation by geography, segmentation by services, segmentation by mode, and segmentation by application.
Market Characteristics – The market characteristics section of the report defines and explains the media buying agencies and representative firms market. This chapter also defines and describes goods and related services covered in the report.
Trends And Strategies – This chapter describes the major trends shaping the global media buying agencies and representative firms market. This section highlights likely future developments in the market and suggests approaches companies can take to exploit these opportunities.
Impact of COVID-19 – This section describes the impact of COVID-19 on the media buying agencies and representative firms market.
Global Market Size And Growth – This section contains the global historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
Regional Analysis – This section contains the historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values and growth and market share comparison by region.
Segmentation – This section contains the market values (2016-2031) and analysis for different segments.
Regional Market Size and Growth – This section contains the region’s market size (2021), historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values, and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa, and major countries within each region. The market overview sections of the report describe the current size of the market, background information, government initiatives, regulations, regulatory bodies, associations, corporate tax structure, investments, and major companies.
Competitive Landscape – This section covers details on the competitive landscape of the global media buying agencies and representative firms market, estimated market shares, and company profiles for the leading players.
Havas SA , Horizon Media, Hakuhodo DY Media Partners Inc., Kingstar Media, EXL Media, Bidsopt, Socialiency Advertising, Hotspex Media, Catalyst Public Relations, BR Solutions Pvt. Ltd, Adworth Media Pvt Ltd, La Decoller Pvt. Ltd., Anagram Media Labs Private Limited, Prawebs, Sootoo Network, DotC United Group, Premium.Digital, Web2Asia, INNOMATIVE, Eastidea Integrated Solutions, RuiYing Media, Nanchang Xiaoyi Information Technology Co., Ltd., DLG (Digital Luxury Group), Brand Catalyser, Maymurch China, Simony Studio, hdtMEDIA, ZEEYA Digital, Media Reach Advertising, Media Alive, Red Apple Advertising, The PR Office, the7stars, Orchard Media & Events Group Ltd, Scorch London, Mostly Media, REPLUG, SMM Berlin, Performance Media Deutschland GmbH, Zerotwonine Limited, drtv.agency, Digital Star, ERKA Agile Communication, Media Pozitiv, MoloSo Agency, Romanian Copywriter, Evolution Media, Moburst, Media Matters Worldwide, Acquire Media Corporation, LoyaltyPlant, SG K, emBlue + Zenman, Boostability, WebFX, Ignite visibility, Ingenia agenc, WAM Digital, Creativos RD, First point communications, Rise Interactive, LawRank, Globant, Sherlock communications, Altura interactive, BullMetrix, Quantikal, iVirtual, Alsayegh Media, Le Astrid International LLC, Twofour group, Binary demand, TONIC, hug digital, PAZ marketing, Shells advertising, Saba consultants, KENZ advertising, Amber communications, Socialize, Prodesign Advertising, Adkitchen, Keyade, Scarlet media, Amorphous new media, The media image, Terragon group, NXT Digital, Adclick Africa, Sprout performance partners, Gloo design agency, Brand republic SA, Ebony+Ivory, Sauce advertising, Ninety9cents, WetPaint advertising, NP Digital south Africa, Fogg agency, Fuse factory, Sahara Africa
Key Mergers And Acquisitions – This chapter gives information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
Market Opportunities And Strategies – This section includes market opportunities and strategies based on findings of the research. This section also gives information on growth opportunities across countries, segments and strategies to be followed in those markets. It gives an understanding of where there is significant business to be gained by competitors in the next five years.
Conclusions And Recommendations – This section includes conclusions and recommendations based on findings of the research. This section also gives recommendations for media buying agencies and representative firms in terms of product/service offerings, geographic expansion, marketing strategies and target groups.
Appendix – This section includes details on the NAICS (North American Industry Classification System) codes covered, abbreviations, and currencies codes used in this report.
Scope
Markets Covered:
1) By Services: Media Buying Service; Media Planning Service; Media Representative Firms; Other Services
2) By Mode: Offline; Online
3) By Application: Banking, Financial Services, And Insurance Sector (BSFI); Consumer Goods And Retail; Government And Public Sector; IT And Telecom; Healthcare; Media And Entertainment
Companies Mentioned: Publicis Groupe; WPP PLC; Omnicom Group Inc.; Dentsu Inc.; The Interpublic Group of Companies
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Brazil; France; Germany; UK; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; media buying agencies and representative firms indicators comparison.
Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
1. Media Buying Agencies And Representative Firms Market Executive Summary
2. Table of Contents
3. List of Figures
4. List of Tables
5. Report Structure
6. Introduction
6.1. Segmentation By Geography
6.2. Segmentation By Services
6.3. Segmentation By Mode
6.4. Segmentation By Application
7. Media Buying Agencies And Representative Firms Market Characteristics
7.1. Market Definition
7.2. Segmentation By Services
7.2.1. Media Buying Service
7.2.2. Media Planning Service
7.2.3. Media Representative Firms
7.2.4. Other Services
7.3. Segmentation By Mode
7.3.1. Offline
7.3.2. Online
7.4. Segmentation By Application
7.4.1. Banking, Financial Services, And Insurance Sector (BFSI)
7.4.2. Consumer Goods And Retail
7.4.3. Government And Public Sector
7.4.4. IT And Telecom
7.4.5. Healthcare
7.4.6. Media And Entertainment
8. Media Buying Agencies And Representative Firms Market Trends And Strategies
8.1. Use Of Artificial Intelligence And Machine Learning
8.2. Strategic Collaborations And Acquisitions
8.3. Increasing Investments In Media Buying Agencies And Representative Firms
8.4. Increased Adoption Of Digitalization
8.5. Increase In Advertising On Streaming Services
9. Impact Of COVID-19 On Media Buying Agencies And Representative Firms
9.1. Introduction
9.2. Impact On Labor Shortages
9.3. Decrease In Advertising Spends
9.4. Impact On Offline Advertising Media
9.5. Impact On End-User Industries
9.6. Impact On Supply Chain
9.7. Future Outlook
10. Global Media Buying Agencies And Representative Firms Market Size And Growth
10.1. Market Size
10.2. Historic Market Growth, 2016 – 2021, Value ($ Million)
10.2.1. Drivers Of The Market 2016 – 2021
10.2.2. Restraints On The Market 2016 – 2021
10.3. Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
10.3.1. Drivers Of The Market 2021 – 2026
10.3.2. Restraints On The Market 2021 – 2026
11. Global Media Buying Agencies And Representative Firms Market Segmentation
11.1. Global Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
11.2. Global Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
11.3. Global Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12. Media Buying Agencies And Representative Firms Market, Regional And Country Analysis
12.1. Global Media Buying Agencies And Representative Firms Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12.2. Global Media Buying Agencies And Representative Firms Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13. Asia-Pacific Media Buying Agencies And Representative Firms Market
13.1. Asia-Pacific Media Buying Agencies And Representative Firms Market Overview
13.1.1. Region Information
13.1.2. Market Information
13.1.3. Background Information
13.1.4. Government Initiatives
13.1.5. Regulations
13.1.6. Regulatory Bodies
13.1.7. Major Associations
13.1.8. Taxes Levied
13.1.9. Corporate Tax Structure
13.1.10. Investments
13.1.11. Major Companies
13.2. Asia-Pacific Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
13.3. Asia-Pacific Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
13.4. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13.5. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13.6. Asia-Pacific Media Buying Agencies And Representative Firms Market: Country Analysis
13.7. China Media Buying Agencies And Representative Firms Market
13.8. China Media Buying Agencies And Representative Firms Market Overview
13.8.1. Country Information
13.8.2. Market Information
13.8.3. Background Information
13.8.4. Government Initiatives
13.8.5. Regulations
13.8.6. Regulatory Bodies
13.8.7. Major Associations
13.8.8. Taxes Levied
13.8.9. Corporate Tax Structure
13.8.10. Investments
13.8.11. Major Companies
13.9. China Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
13.10. China Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
13.11. China Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13.12. China Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13.13. India Media Buying Agencies And Representative Firms Market
13.14. India Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
13.15. India Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
13.16. India Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13.17. India Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13.18. Japan Media Buying Agencies And Representative Firms Market
13.19. Japan Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
13.20. Japan Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
13.21. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13.22. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13.23. Australia Media Buying Agencies And Representative Firms Market
13.24. Australia Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
13.25. Australia Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
13.26. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13.27. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13.28. Indonesia Media Buying Agencies And Representative Firms Market
13.29. Indonesia Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
13.30. Indonesia Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
13.31. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13.32. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13.33. South Korea Media Buying Agencies And Representative Firms Market
13.34. South Korea Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
13.35. South Korea Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
13.36. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13.37. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
14. Western Europe Media Buying Agencies And Representative Firms Market
14.1. Western Europe Media Buying Agencies And Representative Firms Market Overview
14.1.1. Region Information
14.1.2. Market Information
14.1.3. Background Information
14.1.4. Government Initiatives
14.1.5. Regulations
14.1.6. Regulatory Bodies
14.1.7. Major Associations
14.1.8. Taxes Levied
14.1.9. Corporate Tax Structure
14.1.10. Investments
14.1.11. Major Companies
14.2. Western Europe Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
14.3. Western Europe Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
14.4. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
14.5. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
14.6. Western Europe Media Buying Agencies And Representative Firms Market: Country Analysis
14.7. UK Media Buying Agencies And Representative Firms Market
14.8. UK Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
14.9. UK Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
14.10. UK Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
14.11. UK Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
14.12. Germany Media Buying Agencies And Representative Firms Market
14.13. Germany Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
14.14. Germany Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
14.15. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
14.16. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
14.17. France Media Buying Agencies And Representative Firms Market
14.18. France Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
14.19. France Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
14.20. France Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
14.21. France Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
15. Eastern Europe Media Buying Agencies And Representative Firms Market
15.1. Eastern Europe Media Buying Agencies And Representative Firms Market Overview
15.1.1. Region Information
15.1.2. Market Information
15.1.3. Background Information
15.1.4. Government Initiatives
15.1.5. Regulations
15.1.6. Regulatory Bodies
15.1.7. Major Associations
15.1.8. Taxes Levied
15.1.9. Corporate Tax Structure
15.1.10. Investments
15.1.11. Major Companies
15.2. Eastern Europe Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
15.3. Eastern Europe Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
15.4. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
15.5. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
15.6. Eastern Europe Media Buying Agencies And Representative Firms Market: Country Analysis
15.7. Russia Media Buying Agencies And Representative Firms Market
15.8. Russia Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
15.9. Russia Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
15.10. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
15.11. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
16. North America Media Buying Agencies And Representative Firms Market
16.1. North America Media Buying Agencies And Representative Firms Market Overview
16.1.1. Region Information
16.1.2. Market Information
16.1.3. Background Information
16.1.4. Government Initiatives
16.1.5. Regulations
16.1.6. Regulatory Bodies
16.1.7. Major Associations
16.1.8. Taxes Levied
16.1.9. Corporate Tax Structure
16.1.10. Investments
16.1.11. Major Companies
16.2. North America Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
16.3. North America Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
16.4. North America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
16.5. North America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
16.6. North America Media Buying Agencies And Representative Firms Market: Country Analysis
16.7. USA Media Buying Agencies And Representative Firms Market
16.8. USA Media Buying Agencies And Representative Firms Market Overview
16.8.1. Country Information
16.8.2. Market Information
16.8.3. Background Information
16.8.4. Government Initiatives
16.8.5. Regulations
16.8.6. Regulatory Bodies
16.8.7. Major Associations
16.8.8. Taxes Levied
16.8.9. Corporate Tax Structure
16.8.10. Investments
16.8.11. Major Companies
16.9. USA Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
16.10. USA Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
16.11. USA Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
16.12. USA Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
17. South America Media Buying Agencies And Representative Firms Market
17.1. South America Media Buying Agencies And Representative Firms Market Overview
17.1.1. Region Information
17.1.2. Market Information
17.1.3. Background Information
17.1.4. Government Initiatives
17.1.5. Regulations
17.1.6. Regulatory Bodies
17.1.7. Major Associations
17.1.8. Taxes Levied
17.1.9. Corporate Tax Structure
17.1.10. Investments
17.1.11. Major Companies
17.2. South America Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
17.3. South America Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
17.4. South America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
17.5. South America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
17.6. South America Media Buying Agencies And Representative Firms Market: Country Analysis
17.7. Brazil Media Buying Agencies And Representative Firms Market
17.8. Brazil Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
17.9. Brazil Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
17.10. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
17.11. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
18. Middle East Media Buying Agencies And Representative Firms Market
18.1. Middle East Media Buying Agencies And Representative Firms Market Overview
18.1.1. Region Information
18.1.2. Market Information
18.1.3. Background Information
18.1.4. Government Initiatives
18.1.5. Regulations
18.1.6. Regulatory Bodies
18.1.7. Major Associations
18.1.8. Taxes Levied
18.1.9. Corporate Tax Structure
18.1.10. Investment
18.1.11. Major Companies
18.2. Middle East Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
18.3. Middle East Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
18.4. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
18.5. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
19. Africa Media Buying Agencies And Representative Firms Market
19.1. Africa Media Buying Agencies And Representative Firms Market Overview
19.1.1. Region Information
19.1.2. Market Information
19.1.3. Background Information
19.1.4. Government Initiatives
19.1.5. Regulatory Bodies
19.1.6. Regulations
19.1.7. Major Associations
19.1.8. Taxes Levied
19.1.9. Corporate Tax Structure
19.1.10. Investments
19.1.11. Major Companies
19.2. Africa Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
19.3. Africa Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
19.4. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
19.5. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
20. Media Buying Agencies And Representative Firms Market Competitive Landscape And Company Profiles
20.1. Company Profiles
20.2. Publicis Groupe SA
20.2.1. Company Overview
20.2.2. Products And Services.
20.2.3. Business Strategy
20.2.4. Financial Overview
20.3. WPP plc
20.3.1. Company Overview
20.3.2. Products And Services.
20.3.3. Business Strategy
20.3.4. Financial Overview
20.4. Omnicom Group Inc.
20.4.1. Company Overview
20.4.2. Products And Services
20.4.3. Business Strategy
20.4.4. Financial Overview
20.5. Dentsu Group Inc
20.5.1. Company Overview
20.5.2. Products And Services.
20.5.3. Business Strategy
20.5.4. Financial Overview
20.6. The Interpublic Group of Companies
20.6.1. Company Overview
20.6.2. Products And Services
20.6.3. Business Strategy
20.6.4. Financial Overview
21. Key Mergers And Acquisitions In The Media Buying Agencies And Representative Firms Market
21.1. Omnicom Group Inc. Has Acquired TA Digital
21.2. Omnicom Media Group Acquired Jump 450 Media
21.3. Omnicom Agrees To Acquire Oliver Schrott Kommunikation GmbH
21.4. TAKUMI Has Acquired UK Based Unieed Agency
21.5. Publicis Groupe Acquired Boomerang
21.6. Publicis Groupe Acquired Taylor Herring
21.7. HAVAS GROUP Acquired HYLAND
21.8. Omnicom Group Acquired Smart Digital
21.9. Publicis Groupe Acquired Epsilon
21.10. Interpublic Group (IPG) Acquired Acxiom
22. Media Buying Agencies And Representative Firms Market Opportunities And Strategies
22.1. Global Media Buying Agencies And Representative Firms Market In 2026 – Countries Offering Most New Opportunities
22.2. Global Media Buying Agencies And Representative Firms Market In 2026 – Segments Offering Most New Opportunities
22.3. Global Media Buying Agencies And Representative Firms Market In 2026 – Growth Strategies
22.3.1. Market Trend Based Strategies
22.3.2. Competitor Strategies
23. Media Buying Agencies And Representative Firms Conclusions And Recommendations
23.1. Conclusions
23.2. Recommendations
23.2.1. Product
23.2.2. Place
23.2.3. Price
23.2.4. Promotion
23.2.5. People
24. Appendix
24.1. Market Data Sources
24.2. Research Methodology
24.3. Currencies
24.4. Research Inquiries
24.5. The Business Research Company
25. Copyright and Disclaimer
List of Tables
Table 1: Global Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 2: Global Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 3: Global Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 4: Global Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 5: Global Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 6: Global Media Buying Agencies And Representative Firms Market, Segmentation By Modes, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 7: Global Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 8: Global Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 9: Global Media Buying Agencies And Representative Firms Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
Table 10: Global Media Buying Agencies And Representative Firms Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 11: Global Media Buying Agencies And Representative Firms Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
Table 12: Global Media Buying Agencies And Representative Firms Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 13: Asia-Pacific GDP Per Capita, By Country, 2016-2021, $
Table 14: Asia-Pacific Population By Age Group, By Country, 2016-2026, Thousands
Table 15: Asia-Pacific Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 16: Asia-Pacific Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 17: Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 18: Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 19: Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 20: Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 21: China GDP Per Capita, 2016-2021, $
Table 22: China Population By Age Group, 2016-2026, Thousands
Table 23: China Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 24: China Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 25: China Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 26: China Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 27: China Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 28: China Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 29: India Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 30: India Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 31: India Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 32: India Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 33: India Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 34: India Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 35: Japan Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 36: Japan Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 37: Japan Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 38: Japan Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 39: Japan Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 40: Japan Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 41: Australia Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 42: Australia Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 43: Australia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 44: Australia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 45: Australia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 46: Australia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 47: Indonesia Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 48: Indonesia Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 49: Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 50: Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 51: Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 52: Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 53: South Korea Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 54: South Korea Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 55: South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 56: South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 57: South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 58: South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 59: Western Europe GDP Per Capita, By Country, 2016-2021, $
Table 60: Western Europe Population By Age Group, By Country, 2016-2026, Thousands
Table 61: Western Europe Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 62: Western Europe Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 63: Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 64: Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 65: Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 66: Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 67: UK Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 68: UK Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 69: UK Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 70: UK Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 71: UK Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 72: UK Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 73: Germany Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 74: Germany Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 75: Germany Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 76: Germany Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 77: Germany Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 78: Germany Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 79: France Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 80: France Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 81: France Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 82: France Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 83: France Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 84: France Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 85: Eastern Europe GDP Per Capita, By Country, 2016-2021, $
Table 86: Eastern Europe Population By Age Group, By Country, 2016-2026, Thousands
Table 87: Eastern Europe Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 88: Eastern Europe Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 89: Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 90: Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 91: Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 92: Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 93: Russia Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 94: Russia Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 95: Russia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 96: Russia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 97: Russia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 98: Russia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 99: North America GDP Per Capita, By Country, 2016-2021, $
Table 100: North America Population By Age Group, By Country, 2016-2026, Thousands
Table 101: North America Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 102: North America Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 103: North America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 104: North America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 105: North America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 106: North America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 107: USA GDP Per Capita, 2016-2021, $
Table 108: USA Population By Age Group, 2016-2026, Thousands
Table 109: USA Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 110: USA Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 111: USA Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 112: USA Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 113: USA Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 114: USA Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 115: South America GDP Per Capita, By Country, 2015-2020, $
Table 116: South America Population By Age Group, By Country, 2016-2026, Thousands
Table 117: South America Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 118: South America Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 119: South America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 120: South America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 121: South America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 122: South America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 123: Brazil Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 124: Brazil Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 125: Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 126: Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 127: Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 128: Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 129: Middle East GDP Per Capita, By Country, 2016-2021, $
Table 130: Middle East Population By Age Group, By Country, 2016-2026, Thousands
Table 131: Middle East Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 132: Middle East Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 133: Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 134: Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 135: Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 136: Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 137: Africa GDP Per Capita, By Country, 2016-2021, $
Table 138: Africa Population By Age Group, By Country, 2016-2026, Thousands
Table 139: Africa Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Table 140: Africa Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Table 141: Africa Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 142: Africa Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 143: Africa Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Table 144: Africa Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
Table 145: Global Media Buying Agencies And Representative Firms Market, Key Competitor Estimated Market Shares, 2020, Percentage (%)
Table 146: Publicis Groupe – Financial Performance, $ Billion
Table 147: WPP – Financial Performance, $ Billion
Table 148: Omnicom– Financial Performance, $ Billion
Table 149: Dentsu – Financial Performance, $ Billion
Table 150: IPG – Financial Performance, $ Billion
Table 151: Global Media Buying Agencies And Representative Firms Market Size Gain ($ Million), 2021 – 2026, By Country
Table 152: Global Media Buying Agencies And Representative Firms Market Size Gain ($ Million), Segmentation By Services, 2021 – 2026
Table 153: Global Media Buying Agencies And Representative Firms Market Size Gain ($ Million), Segmentation By Mode, 2021 – 2026
Table 154: Global Media Buying Agencies And Representative Firms Market Size Gain ($ Million), Segmentation By Application, 2021 – 2026
Table 155: Media Buying Agencies And Representative Firms Market Data Sources
List of Figures
Figure 1: Global Media Buying Agencies And Representative Firms Market Segmentation By Services
Figure 2: Global Media Buying Agencies And Representative Firms Market Segmentation By Mode
Figure 3: Global Media Buying Agencies And Representative Firms Market Segmentation By Application
Figure 4: Global Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 5: Global Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 6: Global Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 7: Global Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 8: Global Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 9: Global Media Buying Agencies And Representative Firms Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 10: Global Media Buying Agencies And Representative Firms Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 11: Asia-Pacific Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 12: Asia-Pacific Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 13: Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 14: Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 15: China Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 16: China Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 17: China Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 18: China Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 19: India Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 20: India Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 21: India Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 22: India Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 23: Japan Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 24: Japan Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 25: Japan Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 26: Japan Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 27: Australia Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 28: Australia Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 29: Australia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 30: Australia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 31: Indonesia Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 32: Indonesia Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 33: Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 34: Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 35: South Korea Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 36: South Korea Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 37: South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 38: South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 39: Western Europe Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 40: Western Europe Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 41: Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 42: Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 43: UK Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 44: UK Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 45: UK Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 46: UK Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 47: Germany Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 48: Germany Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 49: Germany Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 50: Germany Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 51: France Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 52: France Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 53: France Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 54: France Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 55: Eastern Europe Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 56: Eastern Europe Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 57: Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 58: Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 59: Russia Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 60: Russia Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 61: Russia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 62: Russia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 63: North America Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 64: North America Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 65: North America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 66: North America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 67: USA Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 68: USA Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 69: USA Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 70: USA Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 71: South America Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 72: South America Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 73: South America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 74: South America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 75: Brazil Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 76: Brazil Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 77: Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 78: Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 79: Middle East Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 80: Middle East Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 81: Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 82: Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 83: Africa Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
Figure 84: Africa Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
Figure 85: Africa Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 86: Africa Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
Figure 87: Global Media Buying Agencies And Representative Firms Market, Key Competitor Estimated Market Shares, 2020, Percentage (%)
Figure 88: Publicis Groupe – Financial Performance, $ Billion
Figure 89: WPP – Financial Performance, $ Billion
Figure 90: Omnicom’s– Financial Performance, $ Billion
Figure 91: Dentsu – Financial Performance, $ Billion
Figure 92: IPG – Financial Performance, $ Billion
Research methodology is mainly referring to the practical how of any offered piece of research. More specifically, it’s all about how a researcher systematically designs a study in order to assure extremely valid as well as reliable results that ultimately address the targets and objectives of the research.
In any formal research including academic journal, article, dissertation and so on, there will be a special section on a research methodology that mainly describes what, by whom, how to gather as well as how to evaluate the data are provided.
This research methodology has been segmented into following types:
Primary Research:
It is said to be original information that the researchers collect for the crucial purposes of answering the research questions of readers with the help of surveys, observations and experiments.
Secondary Research:
The secondary research is the data that has already been collected by various other researchers in the form of government analysis or scientific studies.
Qualitative Research:
It is descriptive and subjective method irrespective of facts. Both observation and description are essential in this type of research methodology. Its main vision is to analyze knowledge, attitudes, behaviours as well as opinions of people related to the topic of any research. This method has been operated through grounded research, case study and actionable research.
Quantitative Research:
It contains several laboratory experiments, basic surveys, mathematical calculations, simulations and so on. The possible measurement, quantity or amount is considered to be a major factor in the quantitative research methodology.
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