Digital Advertising Market Size, Share & Segmentation by Platform Type(Mobile, Desktop & Laptop, and Others), by Ad Format(Search Engine Advertising/Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, Others), by Enterprise Size(Large Enterprises and Small & Medium-Sized Enterprises), by Industry Vertical(Automotive, Healthcare, Media & Entertainment, BFSI, Education, Retail & Consumer Goods, Transport & Tourism, IT & Telecom, Others), by Regions and Global Market Forecast 2022-2030
- Report ID: 43477
- Date: Sep, 2022
- Pages: 121
- Category: ICT & Media
The Digital Advertising market size was valued at USD 442.33 Bn in 2021 and is expected to reach USD 1084.60 Bn by 2030, and grow at a CAGR of 13.67% over the forecast period 2022-2030.
The Digital Advertising market analysis gives you a quick look at the most intriguing trends and sectors, which were constructed using CAGR and market size as a guide. The study's facts and numbers have been approved by leading professionals and industry experts from a variety of sectors. A range of primary and secondary data sources are used in the market research. A number of industry experts, suppliers, distributors, and other associated individuals were interviewed as part of the investigation. Secondary sources include statistical data from news releases, government websites, corporation annual reports, and other related materials.
On a point-by-point basis, the research report evaluates important market developments, recent trends, and notable advancements. Given the market, it also delivers critical procedures that are accepted by huge corporations. This is a fantastic resource for gaining Digital Advertising market insider knowledge. The study's major goal is to provide a market development guide that will help clients describe expected approaches to achieving their business goals.
Digital Advertising Market Segmentation
On The Basis of Platform Type
Mobile
Desktop & Laptop
Others
On The Basis of Ad Format
Search Engine Advertising/Search Engine Marketing
Display Advertising
Mobile Advertising
Social Media Advertising
Video Advertising
Online Classifieds Ads
Others
On The Basis of Enterprise Size
Large Enterprises
Small & Medium-Sized Enterprises
On The Basis of Industry Vertical
Automotive
Healthcare
Media & Entertainment
BFSI
Education
Retail & Consumer Goods
Transport & Tourism
IT & Telecom
Others
During market research, the three key areas of analysis are the application, the end-user, and the geography. Because of the data tables and linked illustrations, the Digital Advertising market research is simple to comprehend. You must first obtain a deeper understanding of your competitors' primary operational processes, historical market performance, and product and service portfolio in order to build a superior company plan.
Digital Advertising market segmentation, the study becomes much clearer and more illustrative. The global market is divided into several groups based on sales, income, growth rate, and market share, according to the study. It allows firms to segregate each submarket precisely based on distinct growth patterns and market participation, as well as launch new product launches, collaborations, and market acquisitions.
COVID-19 Impact Analysis
The study looked at the market's current short- and long-term implications, and it will help decision-makers establish sector-specific business plans and strategies. This study looks into the influence of the COVID-19 pandemic on Digital Advertising market leaders, followers, and disruptors. The impact varied by location and segment because the lockdown was implemented differently in different regions and countries.
Competitive Scenario
The major key players are Alibaba group holdings limited, Google LLC, Baidu, inc., Microsoft corporation, Amazon web services, inc., international business machines corporation, Facebook, inc., Twitter inc., Verizon communication inc., Hulu LLC.
The data for each sector are assessed using the top-down method, which is then compared to the bottom-up way in the Digital Advertising market report. This enables you to collect data on a customer's age, location, gender, and income, which you may use to improve your marketing and pricing methods. Secondary research is used to gather vital information on important firms, market classification, and segmentation based on industry trends in order to identify significant market and technology breakthroughs.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 COVID 19 Impact Analysis
4.2 Impact of the Ukraine- Russia war
5. Value Chain Analysis
6. Porter's 5 forces model
7. PEST Analysis
8. Digital Advertising Market Segmentation, by Platform Type
8.1 Mobile
8.2 Desktop & Laptop
8.3 Others
9. Digital Advertising Market Segmentation, by Ad Format
9.1 Search Engine Advertising/Search Engine Marketing
9.2 Display Advertising
9.3 Mobile Advertising
9.4 Social Media Advertising
9.5 Video Advertising
9.6 Online Classifieds Ads
9.7 Others
10. Digital Advertising Market Segmentation, by Enterprise Size
10.1 Large Enterprises
10.2 Small & Medium-Sized Enterprises
11. Digital Advertising Market Segmentation, by Industry Vertical
11.1 Automotive
11.2 Healthcare
11.3 Media & Entertainment
11.4 BFSI
11.5 Education
11.6 Retail & Consumer Goods
11.7 Transport & Tourism
11.8 IT & Telecom
11.9 Others
12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 USA
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 Germany
12.3.2 UK
12.3.3 France
12.3.4 Italy
12.3.5 Spain
12.3.6 The Netherlands
12.3.7 Rest of Europe
12.4 Asia-Pacific
12.4.1 Japan
12.4.2 South Korea
12.4.3 China
12.4.4 India
12.4.5 Australia
12.4.6 Rest of Asia-Pacific
12.5 The Middle East & Africa
12.5.1 Israel
12.5.2 UAE
12.5.3 South Africa
12.5.4 Rest
12.6 Latin America
12.6.1 Brazil
12.6.2 Argentina
12.6.3 Rest of Latin America
13. Company Profiles
13.1 Alibaba group holdings limited
13.1.1 Financial
13.1.2 Products/ Services Offered
13.1.3 SWOT Analysis
13.1.4 The SNS view
13.2 Google llc
13.3 Baidu, inc.
13.4 Microsoft corporation
13.5 Amazon web services, inc.
13.6 International business machines corporation
13.7 Facebook, inc.
13.8 Twitter inc.
13.9 Verizon communication inc.
13.10 Hulu llc.
14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Market Share analysis
14.3 Recent Developments
15. Conclusion
List of Figures
Research methodology is mainly referring to the practical how of any offered piece of research. More specifically, it’s all about how a researcher systematically designs a study in order to assure extremely valid as well as reliable results that ultimately address the targets and objectives of the research.
In any formal research including academic journal, article, dissertation and so on, there will be a special section on a research methodology that mainly describes what, by whom, how to gather as well as how to evaluate the data are provided.
This research methodology has been segmented into following types:
Primary Research:
It is said to be original information that the researchers collect for the crucial purposes of answering the research questions of readers with the help of surveys, observations and experiments.
Secondary Research:
The secondary research is the data that has already been collected by various other researchers in the form of government analysis or scientific studies.
Qualitative Research:
It is descriptive and subjective method irrespective of facts. Both observation and description are essential in this type of research methodology. Its main vision is to analyze knowledge, attitudes, behaviours as well as opinions of people related to the topic of any research. This method has been operated through grounded research, case study and actionable research.
Quantitative Research:
It contains several laboratory experiments, basic surveys, mathematical calculations, simulations and so on. The possible measurement, quantity or amount is considered to be a major factor in the quantitative research methodology.