Southeast Asia Augmented Reality and Virtual Reality Market 2024-2033 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Industry Vertical, End User (Consumer, Enterprise), and Region: Trend Forecast and Growth Opportunity
- Report ID: 65551
- Date: May, 2024
- Pages: 152
- Category: ICT & Media
Southeast Asia augmented reality and virtual reality market will grow by 34.0% annually to approach $94.14 billion in 2033, driven by the wider Internet coverage, the increasing demand for immersive experiences, prevalent mobile and smart devices, and rising demand from consumer electronics, e-commerce, and healthcare domain.
Highlighted with 44 tables and 72 figures, this 152-page report “Southeast Asia Augmented Reality and Virtual Reality Market 2024-2033 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Industry Vertical, End User (Consumer, Enterprise), and Region: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Southeast Asia augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications.
Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2021-2023 and provides forecast from 2024 till 2033 with 2023 as the base year.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Southeast Asia market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Southeast Asia augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Industry Vertical, End User, and Region.
Based on Technology, the Southeast Asia market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.
• Augmented Reality (AR)
o Marker-based Augmented Reality (Passive Marker, Active Marker)
o Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
o Other Technologies
• Virtual Reality (VR)
o Nonimmersive Technology
o Semi-Immersive Technology
o Fully Immersive Technology
Based on Offering, the Southeast Asia market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Cloud-based Solutions
• Services
By Device Type, the Southeast Asia market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.
• AR Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Smart Glasses
o Handheld Devices and Others
• VR Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall
By Industry Vertical, the Southeast Asia market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.
• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals
By End User, the Southeast Asia market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.
• Consumer
• Enterprise
o Large Enterprises
o Small- & Medium-sized Enterprises (SMEs)
Geographically, the following national/local markets are fully investigated:
• Singapore
• Thailand
• Indonesia
• Malaysia
• Vietnam
• Taiwan
• Philippines
• Rest of Southeast Asia
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2024-2033. The breakdown of national markets by Technology, Offering, and Industry Vertical over the forecast years are also included.
The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
EON Reality, Inc.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the Market 25
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 27
2.2 Major Growth Drivers 31
2.3 Market Restraints and Challenges 36
2.4 Emerging Opportunities and Market Trends 39
2.5 Porter’s Fiver Forces Analysis 43
3 Segmentation of Southeast Asia Market by Technology 47
3.1 Market Overview by Technology 47
3.2 Augmented Reality (AR) 49
3.2.1 Marker-based AR 50
3.2.2 Markerless AR 51
3.3 Virtual Reality (VR) 52
3.3.1 Nonimmersive Technology 53
3.3.2 Semi-Immersive Technology 54
3.3.3 Fully Immersive Technology 55
4 Segmentation of Southeast Asia Market by Offering 56
4.1 Market Overview by Offering 56
4.2 Hardware 58
4.2.1 Sensors 60
4.2.2 Semiconductor Component 61
4.2.3 Displays and Projectors 62
4.2.4 Position Trackers 63
4.2.5 Cameras 64
4.2.6 Other Hardware 65
4.3 Software 66
4.3.1 Software Developer Kits 67
4.3.2 Cloud-based Solutions 68
4.4 Services 69
5 Segmentation of Southeast Asia Market by Device Type 70
5.1 Market Overview by Device Type 70
5.2 AR Devices 72
5.2.1 Head-Mounted Display (HMD) 74
5.2.2 Head-Up Display (HUD) 75
5.2.3 Smart Glasses 76
5.2.4 Handheld Devices and Others 77
5.3 VR Devices 78
5.3.1 Head-Mounted Display (HMD) 80
5.3.2 Gesture-Tracking Device 81
5.3.3 Projector & Display Wall 82
6 Segmentation of Southeast Asia Market by Industry Vertical 83
6.1 Market Overview by Industry Vertical 83
6.2 Gaming & Entertainment 85
6.3 Industrial & Manufacturing 86
6.4 Aerospace & Defense 87
6.5 Healthcare 88
6.6 Education 89
6.7 Automotive 90
6.8 Retail & Marketing 91
6.9 Other Verticals 92
7 Segmentation of Southeast Asia Market by End User 93
7.1 Market Overview by End User 93
7.2 Consumer 95
7.3 Enterprise 96
7.3.1 Large Enterprises 97
7.3.2 Small- & Medium-sized Enterprises (SMEs) 98
8 Southeast Asia Market 2022-2032 by Region 99
8.1 Overview of Southeast Asia Market 99
8.2 Singapore 102
8.3 Thailand 105
8.4 Indonesia 107
8.5 Malaysia 109
8.6 Vietnam 111
8.7 Taiwan 113
8.8 Philippines 115
8.9 Other Regions 117
9 Competitive Landscape 118
9.1 Overview of Key Vendors 118
9.2 New Product Launch, Partnership, Investment, and M&A 121
9.3 Company Profiles 122
Apple Inc. 122
Atheer, Inc. 124
Blippar Ltd. 125
Catchoom Technologies, S.L. 126
EON Reality, Inc. 127
Facebook Inc. 128
Google, LLC 129
HP Development Co., L.P. 130
Intellectsoft LLC 131
Leap Motion, Inc. 132
Lumus Ltd. 133
Magic Leap, Inc 134
Microsoft Corp. 135
Niantic Inc. 136
Nintendo Co., Ltd. 137
Oculus VR, LLC 138
Optinvent S.A. 139
Popar Co., Ltd. 140
Qualcomm Technologies Inc. 141
Samsung Co., Ltd. 142
Sony Corporation 143
Total Immersion 144
Universal mCloud Corp. (NGRAIN) 145
Virtuix 146
Vuzix Corp. 147
Wayray AG 148
Wikitude GmbH 149
Zappar Ltd. 150
Zugara, Inc. 151
RELATED REPORTS 152
List of Tables
Table 1. Snapshot of Southeast Asia Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032 19
Table 2. World Economic Outlook, 2021-2031 23
Table 3. World Economic Outlook, 2021-2023 24
Table 4. Scenarios for Economic Impact of Ukraine Crisis 28
Table 5. Main Product Trends and Market Opportunities in Southeast Asia Augmented Reality and Virtual Reality Market 39
Table 6. Southeast Asia Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 47
Table 7. Southeast Asia Augmented Reality Market by Technology, 2022-2032, $ mn 49
Table 8. Southeast Asia Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn 50
Table 9. Southeast Asia Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn 51
Table 10. Southeast Asia Virtual Reality Market by Technology, 2022-2032, $ mn 52
Table 11. Southeast Asia Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 56
Table 12. Southeast Asia Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn 59
Table 13. Southeast Asia Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn 66
Table 14. Southeast Asia Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn 70
Table 15. Southeast Asia Augmented Reality Market by Device, 2022-2032, $ mn 73
Table 16. Southeast Asia Virtual Reality Market by Device, 2022-2032, $ mn 79
Table 17. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 83
Table 18. Southeast Asia Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn 93
Table 19. Southeast Asia Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn 96
Table 20. Southeast Asia Augmented Reality and Virtual Reality Market by Region, 2022-2032, $ mn 100
Table 21. Singapore Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 104
Table 22. Singapore Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 104
Table 23. Singapore Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 104
Table 24. Thailand Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 106
Table 25. Thailand Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 106
Table 26. Thailand Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 106
Table 27. Indonesia Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 108
Table 28. Indonesia Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 108
Table 29. Indonesia Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 108
Table 30. Malaysia Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 110
Table 31. Malaysia Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 110
Table 32. Malaysia Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 110
Table 33. Vietnam Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 112
Table 34. Vietnam Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 112
Table 35. Vietnam Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 112
Table 36. Taiwan Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 114
Table 37. Taiwan Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 114
Table 38. Taiwan Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 114
Table 39. Philippines Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 116
Table 40. Philippines Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 116
Table 41. Philippines Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 116
Table 42. Apple Inc.: Company Snapshot 122
Table 43. Apple Inc.: Business Segmentation 123
Table 44. Apple Inc.: Product Portfolio 123
List of Figures
Figure 1. Research Method Flow Chart 13
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 3. Southeast Asia Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 18
Figure 4. Southeast Asia Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 21
Figure 5. Impact of COVID-19 on Business 25
Figure 6. Primary Drivers and Impact Factors of Southeast Asia Augmented Reality and Virtual Reality Market 31
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million 34
Figure 8. World Digital Gaming Market, 2022-2032, $ bn 34
Figure 9. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country 35
Figure 10. Primary Restraints and Impact Factors of Southeast Asia Augmented Reality and Virtual Reality Market 36
Figure 11. Investment Opportunity Analysis 40
Figure 12. Porter’s Fiver Forces Analysis of Southeast Asia Augmented Reality and Virtual Reality Market 43
Figure 13. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Technology, 2022-2032, % of Revenue 48
Figure 14. Southeast Asia Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%) 48
Figure 15. Southeast Asia Augmented Reality and Virtual Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn 49
Figure 16. Southeast Asia Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn 50
Figure 17. Southeast Asia Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn 51
Figure 18. Southeast Asia Augmented Reality and Virtual Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn 52
Figure 19. Southeast Asia Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn 53
Figure 20. Southeast Asia Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn 54
Figure 21. Southeast Asia Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn 55
Figure 22. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Offering, 2022-2032, % of Sales Revenue 57
Figure 23. Southeast Asia Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%) 57
Figure 24. Southeast Asia Augmented Reality and Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn 58
Figure 25. Southeast Asia Augmented Reality and Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn 60
Figure 26. Southeast Asia Augmented Reality and Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn 61
Figure 27. Southeast Asia Augmented Reality and Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn 62
Figure 28. Southeast Asia Augmented Reality and Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn 63
Figure 29. Southeast Asia Augmented Reality and Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn 64
Figure 30. Southeast Asia Augmented Reality and Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn 65
Figure 31. Southeast Asia Augmented Reality and Virtual Reality Market by Offering: Software, 2022-2032, $ mn 66
Figure 32. Southeast Asia Augmented Reality and Virtual Reality Market by Software: Software Developer Kits, 2022-2032, $ mn 67
Figure 33. Southeast Asia Augmented Reality and Virtual Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn 68
Figure 34. Southeast Asia Augmented Reality and Virtual Reality Market by Offering: Services, 2022-2032, $ mn 69
Figure 35. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, % of Sales Revenue 71
Figure 36. Southeast Asia Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%) 71
Figure 37. Southeast Asia Augmented Reality and Virtual Reality Market by Device Type: AR Devices, 2022-2032, $ mn 72
Figure 38. Southeast Asia Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 74
Figure 39. Southeast Asia Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn 75
Figure 40. Southeast Asia Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn 76
Figure 41. Southeast Asia Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn 77
Figure 42. Southeast Asia Augmented Reality and Virtual Reality Market by Device Type: VR Devices, 2022-2032, $ mn 78
Figure 43. Southeast Asia Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 80
Figure 44. Southeast Asia Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn 81
Figure 45. Southeast Asia Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn 82
Figure 46. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, % of Revenue 84
Figure 47. Southeast Asia Addressable Market Cap in 2023-2032 by Industry Vertical, Value ($ mn) and Share (%) 84
Figure 48. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn 85
Figure 49. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn 86
Figure 50. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn 87
Figure 51. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn 88
Figure 52. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Education, 2022-2032, $ mn 89
Figure 53. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn 90
Figure 54. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn 91
Figure 55. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn 92
Figure 56. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by End User, 2022-2032, % of Revenue 94
Figure 57. Southeast Asia Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%) 94
Figure 58. Southeast Asia Augmented Reality and Virtual Reality Market by End User: Consumer, 2022-2032, $ mn 95
Figure 59. Southeast Asia Augmented Reality and Virtual Reality Market by End User: Enterprise, 2022-2032, $ mn 96
Figure 60. Southeast Asia Augmented Reality and Virtual Reality Market by End User: Large Enterprises, 2022-2032, $ mn 97
Figure 61. Southeast Asia Augmented Reality and Virtual Reality Market by End User: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn 98
Figure 62. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Region, 2022 and 2032, % of Revenue 100
Figure 63. Contribution to Southeast Asia 2023-2032 Cumulative Market by Region, Value ($ mn) and Share (%) 101
Figure 64. Augmented Reality and Virtual Reality Market in Singapore, 2022-2032, $ mn 103
Figure 65. Augmented Reality and Virtual Reality Market in Thailand, 2022-2032, $ mn 105
Figure 66. Augmented Reality and Virtual Reality Market in Indonesia, 2022-2032, $ mn 107
Figure 67. Augmented Reality and Virtual Reality Market in Malaysia, 2022-2032, $ mn 109
Figure 68. Augmented Reality and Virtual Reality Market in Vietnam, 2022-2032, $ mn 111
Figure 69. Augmented Reality and Virtual Reality Market in Taiwan, 2022-2032, $ mn 113
Figure 70. Augmented Reality and Virtual Reality Market in Philippines, 2022-2032, $ mn 115
Figure 71. Augmented Reality and Virtual Reality Market in Rest of Southeast Asia, 2022-2032, $ mn 117
Figure 72. Growth Stage of Southeast Asia Augmented Reality and Virtual Reality Industry over the Forecast Period 118
Research methodology is mainly referring to the practical how of any offered piece of research. More specifically, it’s all about how a researcher systematically designs a study in order to assure extremely valid as well as reliable results that ultimately address the targets and objectives of the research.
In any formal research including academic journal, article, dissertation and so on, there will be a special section on a research methodology that mainly describes what, by whom, how to gather as well as how to evaluate the data are provided.
This research methodology has been segmented into following types:
Primary Research:
It is said to be original information that the researchers collect for the crucial purposes of answering the research questions of readers with the help of surveys, observations and experiments.
Secondary Research:
The secondary research is the data that has already been collected by various other researchers in the form of government analysis or scientific studies.
Qualitative Research:
It is descriptive and subjective method irrespective of facts. Both observation and description are essential in this type of research methodology. Its main vision is to analyze knowledge, attitudes, behaviours as well as opinions of people related to the topic of any research. This method has been operated through grounded research, case study and actionable research.
Quantitative Research:
It contains several laboratory experiments, basic surveys, mathematical calculations, simulations and so on. The possible measurement, quantity or amount is considered to be a major factor in the quantitative research methodology.
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