North America Healthcare Augmented Reality and Virtual Reality Market 2024-2033 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, End User, and Country: Trend Forecast and Growth Opportunity
- Report ID: 65552
- Date: May, 2024
- Pages: 140
- Category: ICT & Media
North America healthcare augmented reality and virtual reality market is projected to grow by 32.4% annually in the forecast period and reach $24.18 billion by 2033, driven by the rising adoption of advanced technologies in the healthcare sector, the growing advancement in immersive technologies, the numerous benefits associated with the use of AR & VR, and the rising concern for the prevalence of chronic diseases.
Highlighted with 33 tables and 67 figures, this 140-page report “North America Healthcare Augmented Reality and Virtual Reality Market 2024-2033 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, End User, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America healthcare augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications.
Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2021-2023 and provides forecast from 2024 till 2033 with 2023 as the base year.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America healthcare augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, End User, and Country.
Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.
• Augmented Reality (AR)
o Marker-based Augmented Reality (Passive Marker and Active Marker)
o Markerless Augmented Reality (Model-based Tracking and Image-based Processing)
o Other Technologies
• Virtual Reality (VR)
o Nonimmersive Technology
o Semi-Immersive Technology
o Fully Immersive Technology
Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Imaging Solutions
o Enterprise Solutions
o Content Platforms
o Other Software
• Services
o Cloud Services
o System Integration
o Consulting
o Other Services
By Device Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.
• AR Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Smart Glasses
o Handheld Devices and Others
• VR Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall
By Application, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.
• Surgery
• Rehabilitation and Behavioral Neurology
• Pain Management
• Medical Training and Education
• Diagnosis
• Fitness Management
• Pharmacy Management
• Virtual Reality Expose Therapy (VRET)
• Other Applications
By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.
• Academic Institutes
• Hospitals and Clinics
• Research and Diagnostics Laboratories
• Pharma Companies and Research Centers
• Government and Defense Institutions
• Other End Users
Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
• Mexico
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2024-2033. The breakdown of national markets by Technology, Offering, and Application over the forecast years are also included.
The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Alphabet Inc.
Artificial Life, Inc.
CAE Healthcare
EON Reality
Facebook
Foursquare Labs, Inc.
GE Healthcare
Hologic, Inc.
HTC
Immersion Corp
Intuitive Surgical Inc.
Medtronic
Microsoft
Orca Health
Philips Healthcare
Samsung
Siemens Healthcare
Simulab Corp
Sony
TheraSim, Inc.
VirtaMed
Vuzix Corp
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the Market 25
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 27
2.2 Major Growth Drivers 31
2.3 Market Restraints and Challenges 35
2.4 Emerging Opportunities and Market Trends 38
2.5 Porter’s Fiver Forces Analysis 42
3 Segmentation of North America Market by Technology 46
3.1 Market Overview by Technology 46
3.2 Augmented Reality (AR) 48
3.2.1 Marker-based AR 49
3.2.2 Markerless AR 50
3.2.3 Other Technologies 51
3.3 Virtual Reality (VR) 52
3.3.1 Nonimmersive Technology 53
3.3.2 Semi-Immersive Technology 54
3.3.3 Fully Immersive Technology 55
4 Segmentation of North America Market by Offering 56
4.1 Market Overview by Offering 56
4.2 Hardware 58
4.2.1 Sensors 60
4.2.2 Semiconductor Component 61
4.2.3 Displays and Projectors 62
4.2.4 Position Trackers 63
4.2.5 Cameras 64
4.2.6 Other Hardware 65
4.3 Software 66
4.4 Services 68
5 Segmentation of North America Market by Device Type 70
5.1 Market Overview by Device Type 70
5.2 AR Devices 72
5.2.1 Head-Mounted Display (HMD) 74
5.2.2 Head-Up Display (HUD) 75
5.2.3 Smart Glasses 76
5.2.4 Handheld Devices and Others 77
5.3 VR Devices 78
5.3.1 Head-Mounted Display (HMD) 80
5.3.2 Gesture-Tracking Device 81
5.3.3 Projector & Display Wall 82
6 Segmentation of North America Market by Application 83
6.1 Market Overview by Application 83
6.2 Surgery 85
6.3 Rehabilitation and Behavioral Neurology 86
6.4 Pain Management 87
6.5 Medical Training and Education 88
6.6 Diagnosis 89
6.7 Fitness Management 90
6.8 Pharmacy Management 91
6.9 Virtual Reality Expose Therapy (VRET) 92
6.10 Other Applications 93
7 Segmentation of North America Market by End User 94
7.1 Market Overview by End User 94
7.2 Academic Institutes 96
7.3 Hospitals and Clinics 97
7.4 Research and Diagnostics Laboratories 98
7.5 Pharma Companies and Research Centers 99
7.6 Government and Defense Institutions 100
7.7 Other End Users 101
8 North America Market 2022-2032 by Country 102
8.1 Overview of North America Market 102
8.2 U.S. 105
8.3 Canada 108
8.4 Mexico 110
9 Competitive Landscape 112
9.1 Overview of Key Vendors 112
9.2 New Product Launch, Partnership, Investment, and M&A 115
9.3 Company Profiles 116
Alphabet Inc. 116
Artificial Life, Inc. 119
CAE Healthcare 120
EON Reality 121
Facebook 122
Foursquare Labs, Inc. 123
GE Healthcare 124
Hologic, Inc. 125
HTC 126
Immersion Corp 127
Intuitive Surgical Inc. 128
Medtronic 129
Microsoft 130
Orca Health 131
Philips Healthcare 132
Samsung 133
Siemens Healthcare 134
Simulab Corp 135
Sony 136
TheraSim, Inc. 137
VirtaMed 138
Vuzix Corp 139
RELATED REPORTS 140
List of Tables
Table 1. Snapshot of North America Healthcare Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032 19
Table 2. World Economic Outlook, 2021-2031 23
Table 3. World Economic Outlook, 2021-2023 24
Table 4. Scenarios for Economic Impact of Ukraine Crisis 28
Table 5. World Health Spending by Region, $ bn, 2013-2020 34
Table 6. Main Product Trends and Market Opportunities in North America Healthcare Augmented Reality and Virtual Reality Market 38
Table 7. North America Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 46
Table 8. North America Healthcare Augmented Reality Market by Technology, 2022-2032, $ mn 48
Table 9. North America Healthcare Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn 49
Table 10. North America Healthcare Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn 50
Table 11. North America Healthcare Virtual Reality Market by Technology, 2022-2032, $ mn 52
Table 12. North America Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 56
Table 13. North America Healthcare Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn 59
Table 14. North America Healthcare Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn 67
Table 15. North America Healthcare Augmented Reality and Virtual Reality Market: Service by Type, 2022-2032, $ mn 69
Table 16. North America Healthcare Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn 70
Table 17. North America Healthcare Augmented Reality Market by Device, 2022-2032, $ mn 73
Table 18. North America Healthcare Virtual Reality Market by Device, 2022-2032, $ mn 79
Table 19. North America Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 83
Table 20. North America Healthcare Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn 94
Table 21. North America Healthcare Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn 103
Table 22. U.S. Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 107
Table 23. U.S. Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 107
Table 24. U.S. Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 107
Table 25. Canada Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 109
Table 26. Canada Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 109
Table 27. Canada Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 109
Table 28. Mexico Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 111
Table 29. Mexico Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 111
Table 30. Mexico Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 111
Table 31. Alphabet Inc.: Company Snapshot 116
Table 32. Alphabet Inc.: Business Segmentation 117
Table 33. Alphabet Inc.: Product Portfolio 117
List of Figures
Figure 1. Research Method Flow Chart 13
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 18
Figure 4. North America Healthcare Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 21
Figure 5. Impact of COVID-19 on Business 25
Figure 6. Primary Drivers and Impact Factors of North America Healthcare Augmented Reality and Virtual Reality Market 31
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million 34
Figure 8. Primary Restraints and Impact Factors of North America Healthcare Augmented Reality and Virtual Reality Market 35
Figure 9. Investment Opportunity Analysis 39
Figure 10. Porter’s Fiver Forces Analysis of North America Healthcare Augmented Reality and Virtual Reality Market 42
Figure 11. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, % of Revenue 47
Figure 12. North America Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%) 47
Figure 13. North America Healthcare Augmented Reality and Virtual Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn 48
Figure 14. North America Healthcare Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn 49
Figure 15. North America Healthcare Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn 50
Figure 16. North America Healthcare Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn 51
Figure 17. North America Healthcare Augmented Reality and Virtual Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn 52
Figure 18. North America Healthcare Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn 53
Figure 19. North America Healthcare Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn 54
Figure 20. North America Healthcare Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn 55
Figure 21. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, % of Sales Revenue 57
Figure 22. North America Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%) 57
Figure 23. North America Healthcare Augmented Reality and Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn 58
Figure 24. North America Healthcare Augmented Reality and Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn 60
Figure 25. North America Healthcare Augmented Reality and Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn 61
Figure 26. North America Healthcare Augmented Reality and Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn 62
Figure 27. North America Healthcare Augmented Reality and Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn 63
Figure 28. North America Healthcare Augmented Reality and Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn 64
Figure 29. North America Healthcare Augmented Reality and Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn 65
Figure 30. North America Healthcare Augmented Reality and Virtual Reality Market by Offering: Software, 2022-2032, $ mn 66
Figure 31. North America Healthcare Augmented Reality and Virtual Reality Market by Offering: Services, 2022-2032, $ mn 68
Figure 32. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, % of Sales Revenue 71
Figure 33. North America Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%) 71
Figure 34. North America Healthcare Augmented Reality and Virtual Reality Market by Device Type: AR Devices, 2022-2032, $ mn 72
Figure 35. North America Healthcare Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 74
Figure 36. North America Healthcare Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn 75
Figure 37. North America Healthcare Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn 76
Figure 38. North America Healthcare Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn 77
Figure 39. North America Healthcare Augmented Reality and Virtual Reality Market by Device Type: VR Devices, 2022-2032, $ mn 78
Figure 40. North America Healthcare Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 80
Figure 41. North America Healthcare Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn 81
Figure 42. North America Healthcare Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn 82
Figure 43. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, % of Revenue 84
Figure 44. North America Addressable Market Cap in 2023-2032 by Application, Value ($ mn) and Share (%) 84
Figure 45. North America Healthcare Augmented Reality and Virtual Reality Market by Application: Surgery, 2022-2032, $ mn 85
Figure 46. North America Healthcare Augmented Reality and Virtual Reality Market by Application: Rehabilitation and Behavioral Neurology, 2022-2032, $ mn 86
Figure 47. North America Healthcare Augmented Reality and Virtual Reality Market by Application: Pain Management, 2022-2032, $ mn 87
Figure 48. North America Healthcare Augmented Reality and Virtual Reality Market by Application: Medical Training and Education, 2022-2032, $ mn 88
Figure 49. North America Healthcare Augmented Reality and Virtual Reality Market by Application: Diagnosis, 2022-2032, $ mn 89
Figure 50. North America Healthcare Augmented Reality and Virtual Reality Market by Application: Fitness Management, 2022-2032, $ mn 90
Figure 51. North America Healthcare Augmented Reality and Virtual Reality Market by Application: Pharmacy Management, 2022-2032, $ mn 91
Figure 52. North America Healthcare Augmented Reality and Virtual Reality Market by Application: Virtual Reality Expose Therapy (VRET), 2022-2032, $ mn 92
Figure 53. North America Healthcare Augmented Reality and Virtual Reality Market by Application: Other Applications, 2022-2032, $ mn 93
Figure 54. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by End User, 2022-2032, % of Revenue 95
Figure 55. North America Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%) 95
Figure 56. North America Healthcare Augmented Reality and Virtual Reality Market by End User: Academic Institutes, 2022-2032, $ mn 96
Figure 57. North America Healthcare Augmented Reality and Virtual Reality Market by End User: Hospitals and Clinics, 2022-2032, $ mn 97
Figure 58. North America Healthcare Augmented Reality and Virtual Reality Market by End User: Research and Diagnostics Laboratories, 2022-2032, $ mn 98
Figure 59. North America Healthcare Augmented Reality and Virtual Reality Market by End User: Pharma Companies and Research Centers, 2022-2032, $ mn 99
Figure 60. North America Healthcare Augmented Reality and Virtual Reality Market by End User: Government and Defense Institutions, 2022-2032, $ mn 100
Figure 61. North America Healthcare Augmented Reality and Virtual Reality Market by End User: Other End Users, 2022-2032, $ mn 101
Figure 62. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue 103
Figure 63. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 104
Figure 64. U.S. Healthcare Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 106
Figure 65. Canada Healthcare Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 108
Figure 66. Healthcare Augmented Reality and Virtual Reality Market in Mexico, 2022-2032, $ mn 110
Figure 67. Growth Stage of North America Healthcare Augmented Reality and Virtual Reality Industry over the Forecast Period 112
Research methodology is mainly referring to the practical how of any offered piece of research. More specifically, it’s all about how a researcher systematically designs a study in order to assure extremely valid as well as reliable results that ultimately address the targets and objectives of the research.
In any formal research including academic journal, article, dissertation and so on, there will be a special section on a research methodology that mainly describes what, by whom, how to gather as well as how to evaluate the data are provided.
This research methodology has been segmented into following types:
Primary Research:
It is said to be original information that the researchers collect for the crucial purposes of answering the research questions of readers with the help of surveys, observations and experiments.
Secondary Research:
The secondary research is the data that has already been collected by various other researchers in the form of government analysis or scientific studies.
Qualitative Research:
It is descriptive and subjective method irrespective of facts. Both observation and description are essential in this type of research methodology. Its main vision is to analyze knowledge, attitudes, behaviours as well as opinions of people related to the topic of any research. This method has been operated through grounded research, case study and actionable research.
Quantitative Research:
It contains several laboratory experiments, basic surveys, mathematical calculations, simulations and so on. The possible measurement, quantity or amount is considered to be a major factor in the quantitative research methodology.
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