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Asia Pacific Healthcare Augmented Reality and Virtual Reality Market 2024-2033 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, End User, and Country: Trend Forecast and Growth Opportunity

  • Report ID: 65554
  • Date: May, 2024
  • Pages: 147
  • Category: ICT & Media

Asia Pacific healthcare augmented reality and virtual reality market will grow by 36.2% annually with a total addressable market cap of $70.15 billion over 2024-2033, driven by the rising adoption of advanced technologies in the healthcare sector, the growing advancement in immersive technologies, the numerous benefits associated with the use of AR & VR, and the rising concern for the prevalence of chronic diseases.

Highlighted with 40 tables and 70 figures, this 147-page report “Asia Pacific Healthcare Augmented Reality and Virtual Reality Market 2024-2033 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, End User, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific healthcare augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications.

Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2021-2023 and provides forecast from 2024 till 2033 with 2023 as the base year.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Asia Pacific healthcare augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, End User, and Country.

Based on Technology, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.

• Augmented Reality (AR)
o Marker-based Augmented Reality (Passive Marker and Active Marker)
o Markerless Augmented Reality (Model-based Tracking and Image-based Processing)
o Other Technologies
• Virtual Reality (VR)
o Nonimmersive Technology
o Semi-Immersive Technology
o Fully Immersive Technology

Based on Offering, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.

• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Imaging Solutions
o Enterprise Solutions
o Content Platforms
o Other Software
• Services
o Cloud Services
o System Integration
o Consulting
o Other Services

By Device Type, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.

• AR Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Smart Glasses
o Handheld Devices and Others
• VR Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall

By Application, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.

• Surgery
• Rehabilitation and Behavioral Neurology
• Pain Management
• Medical Training and Education
• Diagnosis
• Fitness Management
• Pharmacy Management
• Virtual Reality Expose Therapy (VRET)
• Other Applications

By End User, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2024-2033 included in each section.

• Academic Institutes
• Hospitals and Clinics
• Research and Diagnostics Laboratories
• Pharma Companies and Research Centers
• Government and Defense Institutions
• Other End Users

Geographically, the following national/local markets are fully investigated:

• Japan
• China
• South Korea
• Australia
• India
• Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2024-2033. The breakdown of national markets by Technology, Offering, and Application over the forecast years are also included.

The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Selected Key Players:

Alphabet Inc.
Artificial Life, Inc.
CAE Healthcare
EON Reality
Facebook
Foursquare Labs, Inc.
GE Healthcare
Hologic, Inc.
HTC
Immersion Corp
Intuitive Surgical Inc.
Medtronic
Microsoft
Orca Health
Philips Healthcare
Samsung
Siemens Healthcare
Simulab Corp
Sony
TheraSim, Inc.
VirtaMed
Vuzix Corp

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the Market 25
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 27
2.2 Major Growth Drivers 31
2.3 Market Restraints and Challenges 35
2.4 Emerging Opportunities and Market Trends 38
2.5 Porter’s Fiver Forces Analysis 42
3 Segmentation of Asia Pacific Market by Technology 46
3.1 Market Overview by Technology 46
3.2 Augmented Reality (AR) 48
3.2.1 Marker-based AR 49
3.2.2 Markerless AR 50
3.2.3 Other Technologies 51
3.3 Virtual Reality (VR) 52
3.3.1 Nonimmersive Technology 53
3.3.2 Semi-Immersive Technology 54
3.3.3 Fully Immersive Technology 55
4 Segmentation of Asia Pacific Market by Offering 56
4.1 Market Overview by Offering 56
4.2 Hardware 58
4.2.1 Sensors 60
4.2.2 Semiconductor Component 61
4.2.3 Displays and Projectors 62
4.2.4 Position Trackers 63
4.2.5 Cameras 64
4.2.6 Other Hardware 65
4.3 Software 66
4.4 Services 68
5 Segmentation of Asia Pacific Market by Device Type 70
5.1 Market Overview by Device Type 70
5.2 AR Devices 72
5.2.1 Head-Mounted Display (HMD) 74
5.2.2 Head-Up Display (HUD) 75
5.2.3 Smart Glasses 76
5.2.4 Handheld Devices and Others 77
5.3 VR Devices 78
5.3.1 Head-Mounted Display (HMD) 80
5.3.2 Gesture-Tracking Device 81
5.3.3 Projector & Display Wall 82
6 Segmentation of Asia Pacific Market by Application 83
6.1 Market Overview by Application 83
6.2 Surgery 85
6.3 Rehabilitation and Behavioral Neurology 86
6.4 Pain Management 87
6.5 Medical Training and Education 88
6.6 Diagnosis 89
6.7 Fitness Management 90
6.8 Pharmacy Management 91
6.9 Virtual Reality Expose Therapy (VRET) 92
6.10 Other Applications 93
7 Segmentation of Asia Pacific Market by End User 94
7.1 Market Overview by End User 94
7.2 Academic Institutes 96
7.3 Hospitals and Clinics 97
7.4 Research and Diagnostics Laboratories 98
7.5 Pharma Companies and Research Centers 99
7.6 Government and Defense Institutions 100
7.7 Other End Users 101
8 Asia-Pacific Market 2022-2032 by Country 102
8.1 Overview of Asia-Pacific Market 102
8.2 Japan 105
8.3 China 108
8.4 Australia 110
8.5 India 113
8.6 South Korea 115
8.7 Rest of APAC Region 117
9 Competitive Landscape 119
9.1 Overview of Key Vendors 119
9.2 New Product Launch, Partnership, Investment, and M&A 122
9.3 Company Profiles 123
Alphabet Inc. 123
Artificial Life, Inc. 126
CAE Healthcare 127
EON Reality 128
Facebook 129
Foursquare Labs, Inc. 130
GE Healthcare 131
Hologic, Inc. 132
HTC 133
Immersion Corp 134
Intuitive Surgical Inc. 135
Medtronic 136
Microsoft 137
Orca Health 138
Philips Healthcare 139
Samsung 140
Siemens Healthcare 141
Simulab Corp 142
Sony 143
TheraSim, Inc. 144
VirtaMed 145
Vuzix Corp 146
RELATED REPORTS 147


List of Tables



Table 1. Snapshot of Asia Pacific Healthcare Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032 19
Table 2. World Economic Outlook, 2021-2031 23
Table 3. World Economic Outlook, 2021-2023 24
Table 4. Scenarios for Economic Impact of Ukraine Crisis 28
Table 5. World Health Spending by Region, $ bn, 2013-2020 34
Table 6. Main Product Trends and Market Opportunities in Asia Pacific Healthcare Augmented Reality and Virtual Reality Market 38
Table 7. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 46
Table 8. Asia Pacific Healthcare Augmented Reality Market by Technology, 2022-2032, $ mn 48
Table 9. Asia Pacific Healthcare Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn 49
Table 10. Asia Pacific Healthcare Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn 50
Table 11. Asia Pacific Healthcare Virtual Reality Market by Technology, 2022-2032, $ mn 52
Table 12. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 56
Table 13. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn 59
Table 14. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn 67
Table 15. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market: Service by Type, 2022-2032, $ mn 69
Table 16. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn 70
Table 17. Asia Pacific Healthcare Augmented Reality Market by Device, 2022-2032, $ mn 73
Table 18. Asia Pacific Healthcare Virtual Reality Market by Device, 2022-2032, $ mn 79
Table 19. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 83
Table 20. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn 94
Table 21. APAC Healthcare Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn 103
Table 22. Japan Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 107
Table 23. Japan Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 107
Table 24. Japan Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 107
Table 25. China Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 109
Table 26. China Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 109
Table 27. China Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 109
Table 28. Australia Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 111
Table 29. Australia Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 111
Table 30. Australia Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 111
Table 31. India Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 114
Table 32. India Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 114
Table 33. India Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 114
Table 34. South Korea Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 116
Table 35. South Korea Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 116
Table 36. South Korea Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 116
Table 37. Healthcare Augmented Reality and Virtual Reality Market in Rest of APAC by Country/Region, 2022-2032, $ mn 118
Table 38. Alphabet Inc.: Company Snapshot 123
Table 39. Alphabet Inc.: Business Segmentation 124
Table 40. Alphabet Inc.: Product Portfolio 124


List of Figures



Figure 1. Research Method Flow Chart 13
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 18
Figure 4. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 21
Figure 5. Impact of COVID-19 on Business 25
Figure 6. Primary Drivers and Impact Factors of Asia Pacific Healthcare Augmented Reality and Virtual Reality Market 31
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million 34
Figure 8. Primary Restraints and Impact Factors of Asia Pacific Healthcare Augmented Reality and Virtual Reality Market 35
Figure 9. Investment Opportunity Analysis 39
Figure 10. Porter’s Fiver Forces Analysis of Asia Pacific Healthcare Augmented Reality and Virtual Reality Market 42
Figure 11. Breakdown of Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, % of Revenue 47
Figure 12. Asia Pacific Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%) 47
Figure 13. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn 48
Figure 14. Asia Pacific Healthcare Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn 49
Figure 15. Asia Pacific Healthcare Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn 50
Figure 16. Asia Pacific Healthcare Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn 51
Figure 17. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn 52
Figure 18. Asia Pacific Healthcare Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn 53
Figure 19. Asia Pacific Healthcare Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn 54
Figure 20. Asia Pacific Healthcare Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn 55
Figure 21. Breakdown of Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, % of Sales Revenue 57
Figure 22. Asia Pacific Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%) 57
Figure 23. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn 58
Figure 24. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn 60
Figure 25. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn 61
Figure 26. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn 62
Figure 27. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn 63
Figure 28. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn 64
Figure 29. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn 65
Figure 30. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Offering: Software, 2022-2032, $ mn 66
Figure 31. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Offering: Services, 2022-2032, $ mn 68
Figure 32. Breakdown of Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, % of Sales Revenue 71
Figure 33. Asia Pacific Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%) 71
Figure 34. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Device Type: AR Devices, 2022-2032, $ mn 72
Figure 35. Asia Pacific Healthcare Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 74
Figure 36. Asia Pacific Healthcare Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn 75
Figure 37. Asia Pacific Healthcare Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn 76
Figure 38. Asia Pacific Healthcare Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn 77
Figure 39. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Device Type: VR Devices, 2022-2032, $ mn 78
Figure 40. Asia Pacific Healthcare Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 80
Figure 41. Asia Pacific Healthcare Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn 81
Figure 42. Asia Pacific Healthcare Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn 82
Figure 43. Breakdown of Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, % of Revenue 84
Figure 44. Asia Pacific Addressable Market Cap in 2023-2032 by Application, Value ($ mn) and Share (%) 84
Figure 45. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Application: Surgery, 2022-2032, $ mn 85
Figure 46. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Application: Rehabilitation and Behavioral Neurology, 2022-2032, $ mn 86
Figure 47. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Application: Pain Management, 2022-2032, $ mn 87
Figure 48. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Application: Medical Training and Education, 2022-2032, $ mn 88
Figure 49. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Application: Diagnosis, 2022-2032, $ mn 89
Figure 50. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Application: Fitness Management, 2022-2032, $ mn 90
Figure 51. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Application: Pharmacy Management, 2022-2032, $ mn 91
Figure 52. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Application: Virtual Reality Expose Therapy (VRET), 2022-2032, $ mn 92
Figure 53. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by Application: Other Applications, 2022-2032, $ mn 93
Figure 54. Breakdown of Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by End User, 2022-2032, % of Revenue 95
Figure 55. Asia Pacific Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%) 95
Figure 56. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by End User: Academic Institutes, 2022-2032, $ mn 96
Figure 57. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by End User: Hospitals and Clinics, 2022-2032, $ mn 97
Figure 58. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by End User: Research and Diagnostics Laboratories, 2022-2032, $ mn 98
Figure 59. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by End User: Pharma Companies and Research Centers, 2022-2032, $ mn 99
Figure 60. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by End User: Government and Defense Institutions, 2022-2032, $ mn 100
Figure 61. Asia Pacific Healthcare Augmented Reality and Virtual Reality Market by End User: Other End Users, 2022-2032, $ mn 101
Figure 62. Breakdown of APAC Healthcare Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue 103
Figure 63. Contribution to APAC 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 104
Figure 64. Healthcare Augmented Reality and Virtual Reality Market in Japan, 2022-2032, $ mn 106
Figure 65. Healthcare Augmented Reality and Virtual Reality Market in China, 2022-2032, $ mn 108
Figure 66. Healthcare Augmented Reality and Virtual Reality Market in Australia, 2022-2032, $ mn 110
Figure 67. Healthcare Augmented Reality and Virtual Reality Market in India, 2022-2032, $ mn 113
Figure 68. Healthcare Augmented Reality and Virtual Reality Market in South Korea, 2022-2032, $ mn 115
Figure 69. Healthcare Augmented Reality and Virtual Reality Market in Rest of APAC, 2022-2032, $ mn 117
Figure 70. Growth Stage of Asia Pacific Healthcare Augmented Reality and Virtual Reality Industry over the Forecast Period 119


Research methodology is mainly referring to the practical how of any offered piece of research. More specifically, it’s all about how a researcher systematically designs a study in order to assure extremely valid as well as reliable results that ultimately address the targets and objectives of the research.

In any formal research including academic journal, article, dissertation and so on, there will be a special section on a research methodology that mainly describes what, by whom, how to gather as well as how to evaluate the data are provided.

This research methodology has been segmented into following types:

Primary Research:

It is said to be original information that the researchers collect for the crucial purposes of answering the research questions of readers with the help of surveys, observations and experiments.

Secondary Research:

The secondary research is the data that has already been collected by various other researchers in the form of government analysis or scientific studies.

Qualitative Research:

It is descriptive and subjective method irrespective of facts. Both observation and description are essential in this type of research methodology. Its main vision is to analyze knowledge, attitudes, behaviours as well as opinions of people related to the topic of any research. This method has been operated through grounded research, case study and actionable research.

Quantitative Research:

It contains several laboratory experiments, basic surveys, mathematical calculations, simulations and so on. The possible measurement, quantity or amount is considered to be a major factor in the quantitative research methodology.

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